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𝗛𝗶, 𝗜’𝗺 𝗣𝗲𝘁𝗲𝗿—𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗻𝗴 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝘁𝗵𝗮𝘁 𝗲𝗻𝗵𝗮𝗻𝗰𝗲𝘀 𝘄𝗲𝗹𝗹-𝗯𝗲𝗶𝗻𝗴, 𝘁𝗿𝘂𝘀𝘁, 𝗮𝗻𝗱 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗔𝗜 (𝗘𝗤+𝗔𝗜). In the past decade, I've led Product Design innovation at Google, FinTech, and Startups, my mission is to create transformative, human-centered experiences that scale globally and deeply connect with users.𝗜 𝗻𝗼𝘄 𝗮𝗱𝘃𝗶𝘀𝗲 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗮𝗻𝗱 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗖𝗿𝗼𝘀𝘀𝗰𝗼𝘂𝗿𝘁.𝘃𝗰'𝘀 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼, 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗜 𝗮𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗔𝗜 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗮𝗱𝗮𝗽𝘁 𝘁𝗼 𝘂𝘀𝗲𝗿 𝗻𝗲𝗲𝗱𝘀 𝗶𝗻 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲. This work helps startups build trust, create personalized experiences, and drive business growth through emotionally resonant design.𝗙𝗼𝗰𝘂𝘀:• 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 & 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗔𝗜 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻• 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻• 𝗛𝘂𝗺𝗮𝗻-𝗖𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗔𝗜 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽• 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗲𝗮𝗺 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴𝗜’𝘃𝗲 𝗯𝘂𝗶𝗹𝘁 𝗮𝗻𝗱 𝗹𝗲𝗱 𝗨𝗫 𝘁𝗲𝗮𝗺𝘀 𝗮𝘁 𝘀𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱’𝘀 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀, 𝗳𝗿𝗼𝗺 𝗿𝗲𝗯𝗼𝗼𝘁𝗶𝗻𝗴 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝘁𝗼 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹𝗹𝘆 𝘃𝘂𝗹𝗻𝗲𝗿𝗮𝗯𝗹𝗲 𝘂𝘀𝗲𝗿𝘀 𝗮𝘁 𝗘𝗮𝗿𝗻𝗶𝗻. I believe in combining behavioral science, empathy, and AI to create products that solve real-world problems while fostering psychological safety and pro-social behavior.𝗔𝘁 𝘁𝗵𝗲 𝗰𝗼𝗿𝗲 𝗼𝗳 𝗺𝘆 𝘄𝗼𝗿𝗸 𝗶𝘀 𝗮 𝗽𝗮𝘀𝘀𝗶𝗼𝗻 𝗳𝗼𝗿 𝗯𝗹𝗲𝗻𝗱𝗶𝗻𝗴 𝗲𝗺𝗽𝗮𝘁𝗵𝘆 𝗮𝗻𝗱 𝗘𝗤 𝘄𝗶𝘁𝗵 𝗰𝘂𝘁𝘁𝗶𝗻𝗴-𝗲𝗱𝗴𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆. At Google, I led teams to integrate emotional intelligence insights of human behavior into the ML/AI for Search, Photos, and Assistant, securing multiple patents that improved cognition and behavior. My work has taught me that self-interest and greed destroy the world, but shared goals and cooperation can save it. This principle informs everything I do. Let’s connect and explore how we can create EQ+AI driven products that augment human potential, build trust, and foster deeper connections.
Crosscourt.Vc
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Advisor, Eq+Ai (Human-Centered Innovation)Crosscourt.Vc Apr 2024 - Present"In the AI-dominated landscape, we believe that products with a human touch will stand out and drive adoption" — crosscourt.vc co-founder, Francesco Favaro• Led emotional intelligence integration initiatives for AI products at crosscourt.vc, focusing on trust-building and user engagement.• Integrated emotion-detection LLMs to create adaptive experiences aligned with user psychology.• Advised startups on human-centered AI development, incorporating behavioral science into design to drive adoption. -
Advisor, Eq+AiStealth Startup Jan 2024 - PresentMountain View, Wy, Us -
AdvisorGoogle For Startups Eu Oct 2023 - PresentMadrid, Madrid, Es -
Director Of Product DesignEarnin Sep 2021 - Jul 2023Palo Alto, California, UsAs Director of Product Design for EarnIn, I have had the privilege of enabling hardworking individuals to access and control their money on-demand, empowering them to manage their financial lives with greater agency. Here are the key achievements I am grateful to have accomplished with our team:• Led innovation in product design by integrating insights from empathy, emotional intelligence (EQ), and behavioral science, resulting in improved quality and above-industry retention rates.• Mentored and managed the team through the Pandemic, prioritizing mental health, fostering psychological safety, and promoting professional development.• Achieved a dual win by stemming attrition and doubling the growth of the UX/UXR team, resulting in an increased diversity of BIPOC talent within the organization.• Launched a new brand, name, and identity that not only inspired our team but also fueled the creation of a new brand strategy.• Developed and launched Credit Monitoring, which marked a significant and successful product launch within our portfolio after many years.Through our relentless pursuit of financial, racial, and gender justice in fintech, I am proud of the impact we have made at EarnIn. -
Advisor: Customer & Patient-Centered-Care | Ux Research & StrategyAlphabet Inc. Oct 2019 - Oct 2021Mountain View, Ca, Us• Health Diagnostic Retinal Imaging and Product UX / Google Health & Verily• Tele-Health UX strategy / mDoc / Nigeria / Google for Startups• Mobility and User Privacy / SidewalkLabs -
Speaker & Panelist / Empathy Is Essential For Effective Research510 An Initiative Of The Netherlands Red Cross Nov 2020 - Dec 2020The Hague, South Holland, Nl8th Global Dialogue Platform - Anticipatory Humanitarian Action / Dec 2020• Pivotal conference for meteorologists, climate scientists, and humanitarian actors• Co-presenter/Panelist “What’s this Fuss about Data” - EQ-centered research• Sponsor: Stefania Giodini, 510.Global (Data Science Research Division of IFRC) -
Speaker / Eq Perspectives For Climate ResilienceCop25 Dec 2019 - Dec 2020Santiago, Chile, ClCOP25: The 25th United Nations Climate Change conference in Madrid• Guest Speaker: Behavioral Science Insights for Climate Grief/Resilience• Sponsor: Pablo Suarez, Ph.D., Assoc Director (Climate Center IFRC)• This presentation continued at UR2020 - Understanding Risk Climate Conference / Dec 2020 -
Sr. Design & Research Lead / Search & Assistant, Ai/Ml, Trust & SafetyGoogle Jan 2018 - Sep 2019Mountain View, Ca, Us• Amplify strategic advantages using humanistic insights—Empathy/EQ & Behavioral Science• Analyze the behavioral drivers in key growth areas of Search & Assistant• Advise leaders on product strategy—Mobile Youth, Trust & Privacy, Assistant/Home -
Ux Manager & Ux Lead / Google.OrgGoogle Aug 2013 - Dec 2017Mountain View, Ca, UsInspire the "Next Generation of Generosity" at Google and the Globe, by advocating, mentoring, and leading UX/UXR teams on Pro-social UX Strategy, Innovation, Research:• Donations: developed/launched Google's first Donation Platform on Search & YouTube• Crisis Response: helped develop UX for Response Messaging/Resources/Donations on Search• GoogleGive: Product development and UX for Google's internal Giving Platform• Google.org: Pioneered and led the UX team for the Eng and Product arm of Google.org -
Director Of User ExperienceHattery Feb 2012 - Aug 2013Hattery Labs/VC built products for innovative technology companies, NGOs, and early-stage pro-social startups. Our success led to us being acquired by Google in 2013.I built, hired, and led the Product and UX/R teams, as well as the research facilities, to better advise and empower our portfolio of start-ups. Some of the products/companies we helped build:Invitae — Making genetic information more accessible to patients and clinicians. IPO.CloudPhysics — Data-driven insights for smarter virtual IT management. "Best New Product" at VMWorld, twice.Brightfunds — Making nonprofit giving to the most effective charities in the world easy. Continuing growth.Vessel.io — Mobile engagement and marketing testing platform. Acquired by Marketo.SaleTalley/Hipiti — Mining insights on retail sales from pricing promotions data. Acquired.matter.vc — Accelerator for media startups.WASH Cost Calculator — A tool for governments and NGOs in developing countries to plan the lifecycle costs for clean water programs (developed with the Bill & Melinda Gates Foundation).
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Creative DirectorWelldone International Sep 2010 - Sep 2012San Francisco, California, Usdig well. live well. repeat.Volunteering with WellDone is one of the best and healthiest decisions I’ve made. Journey with us to see what we're learning and creating -
Ux Lead, Strategy/DesignGoogle Apr 2007 - Jan 2012Mountain View, Ca, UsInfluence + Impact:• Humanistic/Neuroscience-based insights + Google's engineering brawn• UX innovation & research• focus on collaborative/social/memory/augmented-reality• strategy/insight/concept/rapid prototyping on next generation applicationsUX Leadership + Innovation:• G+ Photos• G+ Events• GMail (mobile)• Google Search Mobile• Google Search UX innovationGoogle 20% time?• boost everyone's brains... improve global health and quality of life :)• http://www.youtube.com/watch?v=UyPrL0cmJRs
Peter Jin Hong Skills
Frequently Asked Questions about Peter Jin Hong
What company does Peter Jin Hong work for?
Peter Jin Hong works for Crosscourt.vc
What is Peter Jin Hong's role at the current company?
Peter Jin Hong's current role is EQ+AI Innovation Leader | Human-Centered Product Design | Behavioral Science for AI.
What is Peter Jin Hong's email address?
Peter Jin Hong's email address is pe****@****abc.xyz
What is Peter Jin Hong's direct phone number?
Peter Jin Hong's direct phone number is +141526*****
What skills is Peter Jin Hong known for?
Peter Jin Hong has skills like User Experience, Digital Media, Interaction Design, User Experience Design, User Interface Design, Start Ups, Leadership, Mobile Devices, Social Networking, Information Architecture, Experience Design, Digital Strategy.
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