Muyiwa is the founder and CEO of TasteDNA, a mobile app that accurately predicts meals users will love, within and outside their familiar cuisines, which exposes them to a diverse and delicious taste adventure.

Web development, Social media management, Web analytics, Online advertising, Multimedia development.Co-ordinated the development and developed the University of Lagos website unilag.edu.ng (launched April 2019)B2B and B2C web communcation skills and my ability to learn & adapt to deliver solutions. I proffer data driven web solutions that have had measurable lead generation & financial impact.Created & manage @LooksLikeLagos (with 40k follows on Instagram) to celebrate the beauty of Lagos Nigeria

Co-ordinated and developed new corporate website on a CMS, amalgamating web assets of 6 companies acquired over time.Co-ordinated and implemented the site localization & translation project into 6 languagesBuilt multiple web and e-commerce solutions to enhance business functions Manage SEO and Web analytics reporting on web assets acrossthe US, Europe and Asia.

Deliver detailed social media strategy document for the company to boost social media presence and clout in primarily in Ghana, Nigeria and Kenya and internationally.

Online communication strategy and deployment for the group where I played as a specialized function using digital and online techniques and analysis, to pursue specific goals in lead generation, lead qualification, communication to aid brand building and conversion.Development and execution of tactical digital media marketing plan and budget for FirstBank, other subsidiaries or the business groupMonitored and report FirstBank, subsidiaries, SBU’s and the business group’s online reputation, on all online media channels.Managed social media profiles ensuring the brand, all products, events and initiatives leverage digital platforms to increase online brand awareness and trial.Provided support with online requests for editing existing or creating new platforms, on the website and social media platformsIntelligence gathering and reporting of relevant innovation and new technology for online communications and competitor’s online activity.Developing strategies to drive online traffic on all social media presenceDeveloping engagement strategy to relate with online influencers and key opinion drivers, to drive brand affinity.Developing and managing digital marketing campaigns Utilizing a range of media including social media, website, paid search, SEO and PPCProviding strategic support internal digital communication initiatives

While fulfilling my role as webmaster with my most recent employer Oando PLC, an indigenous and international oil company headquartered in Lagos, Nigeria, I was in charge of all online communication both internally and externally for the organization and its auxiliary businesses. Amongst the interesting challenges I faced was to coordinate the website revamp project that involved a complete overhaul of the existing website into a Content Management System (CMS); compete with web analytics; user interface and user experience refresh; Search Engine Optimization (SEO); content administration authorization levels; social media incorporation, media management and an engaging Investor relations solution. Post the revamp project, the organization’s website experienced an exponential increase in traffic of about 1600%, recorded an increase in investor and stakeholder engagement both on the website and on social media platforms and enabled a more efficient content administration and content consumption.

As an e-solution provider: I was involved in website conceptualization, design, and implementation. Other e-solutions include search engine optimization, database development and management, software solution provider and other electronic media solutions.As a multimedia designer: I was involved in designing electronic company brochures, web banners, documentaries, TV commercials, story board animation, flash based tvc's, new media animation design etc.Website design: I have a designed a number of websites where I performed the conceptualization, design implementation, and maintenance. I also do search engine optimization and site maintenance administration.

My primary role was to develop economic online communication alternatives to traditional and orthodox media that had more impact on target audience(s). The biggest client I had an opportunity to work with was an integrated payment and transaction processing company, Interswitch. On their project, I was assigned the duty to create multimedia that advertised “Protect your PIN” anti-fraud campaign which ran on Google and Facebook for 24 weeks., where I worked on accounts like GLO, Interswitch, Virgin Nigeria, Daarsat, First bank, etc.

Flash and Multimedia advert development