• Being responsible for the export activities of consumer products for tissue ypaper, baby care and personal care categories at Europe, Balkans, America and CIS countries for more than 30 countries (+30M$ turnover). • Reporting to Sales Director and coordinating the sales team of 8 who is located both in İstanbul and abroad (America-Bulgaria-Kazakhstan) in accordance with the global marketing strategies of the company.• Participating and incorporating new investments across new markets,• Developing G2M strategies and price analysis for the new markets business models,• Coordinating the projects for the substantial government incentive programs. (e.g. Turquality® Program)Key Achievements:- Total net sales growth was %32 in 2022 compared to the year before.- In 2022, the net sales share of the European region was increased from 15% to 32% in total sales.- Leading the Georgia tissue machinery investment Project- E-commerce sales growth by %24 by listing Selpak products to Amazon Germany. - Additional +3M € sales in the Bulgarian and Macedonian markets with new business development & distribution agreements. - Relaunched the Uni Baby category in CIS countries Kazakhstan, Georgia and Azerbaijan with correct G2M strategy and doubled the baby category business

• Being responsible for all Consumer Product Group Brands in Retail Market and İnternational Sales. 4 Main Categories, 13 Brands, 10 sales channels in Turkey & in Global market. Responsible for the company net sales and P&L targets,• Reporting to the Chief Sales Officer with a team of 20 people including 7 managers and being responsible for the management of merchandising team of 200+people.• Leading development of the long term and short category Trade Marketing Strategy in global markets and Turkey to achieve defined business objectives and establishing channel strategies and implementing the associated plans.• Leading pricing strategy for each channel/customer by identifying net revenue and margin growth opportunities. • Analyzing and deciding the use of sales funds for the specific projects coming from the regions. • Champion new product market entry and execution. Includes development of sales presentation/ materials and tracking/analyzing 4Ps in-market implementationKey Achievements:- Leading the effective trade promotions at customers and gained market share in Tissue Business %+2 percent; in OK Brand %5 percent; in Uni Baby category %3 percent and remain the leader brands in the market. - Starting to monthly analysis of Nielsen and B2B data at chain accounts and regions with all the category team. Identify national & regional specific opportunities to take actions which results of %5-9 sales growth especially in the regions.- Implementation of in-store activity reports, all values such as shelf share in the store, product availability, number of displays and product inserts have been measured and evaluated in the chain accounts and traditional channels.- With the International Trade Promotion Management project, the use of the TPM system and process in foreign sales teams was ensured. As a result, funds were used more efficiently in the countries.

• Ensuring that Advanced S&OP process (IBP approach) is both effective and efficient in all Consumer Product Group Brands. (4 Main Categories, 13 Brands, 10 sales channels, forecast more than 2200 active product; with team of 4 person) • Preparing forecast inputs into the meetings including Pre-S&OP, feeding through to S&OP, Financial Analysis Meeting, and finally Executive S&OP meetings.• Communicating risks or confirmed changes to supply chain through planning phases. • Working closely with Sales &Trade Marketing& Marketing to understand the source of sales trends, risks, and bias.• Obtain activities; take into account listings / de-listings and cannibalization impact of launches and activities and other market intelligence through monthly Pre-S&OP and S&OP meetings.Key Achievements: Being a Project Leader and changing the way of management culture and adaptation of IBP (integrated business planning) process to all company.  Adaption of digital APO forecasting tools and program to the company which directly affects the increase of forecast accuracy %+4 to 6 percent in different categories.

• Being responsible for the products of İpek Kagit (Selpak Solo Silen), 3M (S. Brite), Detan, Forsch, Freshies and Minsalt in Retail Market. (Both Traditional Channel and Chain accounts). • Reporting to the Head of Trade Marketing with a team of 3 people.• There is a total sales responsibility of 550M TL (250M$) with the Annual Paper category, 450M, Detan 30M, 3M 70M, Frosch 5M, Freshies 1M. At the same time, I am responsible for the effective use of a budget of approximately 40%-100M$ annually.• Leading development of the Trade Marketing Strategy to achieve defined business objectives (+15-20% net sales growth)• Channel development management; Establishing channel strategies and implementing the associated plans.• Revenue management; Analyzing and deciding the use of sales funds for the specific projects coming from the regions. • Budgeting & P&L management; Allocating sales budget to the regions and customers at the beginning of the year.Key Achievements: Entered a new sales channel, by doing a special product study for the needs of the discount channel customer A101 result in record sales of 350.000cases, 4M $ (in one activity).  Created concept products: sponges in the form of candy for the retailers at religious holiday. 600.000 TL additional sales opportunity means %11 of our monthly turnover.  Mix management by identifying & monitoring optimal assortment mix by category, channel & customer to optimize profitability. Within these focus and study, the net contribution margin of tissue category increased by %1,5.

•Complete responsibility on managing sales plan and sales of Brands Scotch Brite,S. Guard, Detan, Frosch in Migros.•Directly reporting to National Sales Manager. •Plannings, directing, and coordinating the field sales force activities.•Developing and managing the overall relationship for targeted customers.•Responsible for recognition, growth, development, motivation and sales productivity of the sales team. •Detecting the needs of the customers and supporting them during their business processes.•Preparing plans to achieve objectives as outlined in annual sales plan. •Monitoring and evaluating sales performance of the sales team.•Analysing the data to detect the oppurtunities in the competitive environment and sustain successful working reports.Key Achievements: Listing all portfolio of Frosch brand to Migros.  Annual Sales growth of %34 in Metro after effective use of special portfolio for Metro to use for their customers. Listing the Solo Smart Choice toilet paper & towel products to Metro & Real and successful implementation of strategy at customers make a additional contribution to the sales by %17 to total tissue sales to customers.

• Responsible of Maratem & Marathon Brands at HORECA channel (210 products) and Selpak, Solo, Philips brands at retail channel and reporting directly to the Sales Director,• Analyzing and deciding the use of sales funds for the specific projects coming from the regions,• Following market development, competitive pricing levels, competitor actions and market shares.

• Being responsible from national key account, Kiler, reporting to Key Account Manager,• Monitoring the market, collecting, and providing internal feedback e.g., price levels, competitor activities, market trends, etc.

• Participated in the MT program as 1 out of 9 people out of 4800 candidate.