At Echooo.AI, we’re transforming how brands and non-profits create and distribute digital content. Our vision is to enable organic, fast-paced, and scalable content solutions that drive superior ROI. Echooo.AI isn’t just another influencer marketing platform—it’s a comprehensive tool that leverages advanced AI and a global network of 300M+ digital creators and influencers to ensure authentic, targeted, and efficient campaigns.Echooo.AI streamlines the entire content lifecycle, from influencer selection and content creation to performance analysis and campaign optimization. By tapping into the fastest-growing community of digital creators and using low-cost, fast-paced AI content production, Echooo.AI empowers brands to explode their digital presence with real-time analytics and data-driven insights.My Role Includes:Strategic Vision & Leadership: Defining and steering the overall vision and direction of Echooo.AI to disrupt the digital marketing landscape.Business Development: Leading client acquisition efforts and forming strategic partnerships with top brands and non-profits.Technology Oversight: Collaborating with our tech team to ensure Echooo.AI remains at the forefront of AI-driven influencer marketing.Team Leadership: Building and mentoring a high-performing team, fostering innovation, and ensuring successful execution of our goals.Market Expansion: Driving Echooo.AI’s expansion into new markets, both locally and internationally, to scale our impact.

I take up consulting roles for political parties, non-profits and public figure to help them increase their social and digital influence.I also consulted the largest political party in Pakistan, and take pride in introducing and leading digital political communication in Pakistan. I orchestrated the establishment of a grassroots strategy, communication, digital, and content department within a dynamic and non-linear organization, spanning a vast community of millions of followers and thousands of representatives. Establishing a multifaceted team of over 100 professionals dedicated to advancing the party's narrative in Pakistan and other parts of the world. Our talent roster encompasses digital and social media specialists, innovative content creators, design professionals, and accomplished leaders in creative and film production. The team also includes experts with a wealth of experience in public relations, research, and journalism.

Worked in a leadership position for a global advertising and marketing agency, and managed operations across three office locations in Lahore, Islamabad, and Karachi. The key role involved maintaining existing client relationships, increasing agency revenue including profitability and allocation of resources, strategic and thought leadership, campaign development, and execution.• Brought to market Pakistan’s first Digital Content Studio from inception to production, providing a complete digital ecosystem for clients and generating a new revenue pillar for the agency. Offering social listening tools to provide in-depth consumer insights, digital strategy, creative, in-house productions, and community management. Responsible for gaining internal and external key stakeholder buy-in, securing financial investment, resource allocation, and project managing through to go-live.• Despite economic crunch during pandemic, increased year-on-year revenue growth across Ogilvy Pakistan by approximately 25%.• Created and implemented internal training courses on brand building, project management, effective communication, and problem-solving.• Cultivated a productive and positive work environment, culminating in Ogilvy Pakistan being rated number one across a range of KPIs during an internal WPP “Pulse Survey” for employee satisfaction executed worldwide amongst 250 offices and 44000 employees.• Led Ogilvy Pakistan towards winning multiple Gold and Silver in Campaign Asia's “Agency of the Year” and Campaign Asia's “Digital Agency of the Year” in 2014, 2016, 2017, 2019, and 2021. Three times in a row, Ogilvy Pakistan won Network Agency of the Year at Effies Pakistan in 2019, 2020, and 2021. And the first time ever in Pakistan, Ogilvy Pakistan won two Cannes Grand Prix, 1 Gold and 2 Silver in 2021.

Management of the Lahore office, responsible for 100+ staff members, orchestrated cross-functional project management of the creation of compelling, integrated content for both regional and global campaigns, across all mediums.• Increased the revenue of the Lahore office by more than 70% between 2016 and 2019. In 2018, led Ogilvy Lahore to its highest recorded revenue and grew the business to become the largest advertising office in Pakistan in terms of revenue and number of resources.• During 2017 and 2018, led Ogilvy Lahore to the highest score across the APAC region in the Perceptyx “Global Talent Survey” which measured employee loyalty and staff turnover.• Played an integral role in the establishment of Ogilvy’s digital service offering resulting in a new revenue stream that now contributes roughly 40% of overall income.

Successfully managed the Coca-Cola account, and directed an exceptional team of 20+ staff working on campaigns for brands including Coke, Sprite, Fanta, Minute Maid, and Kinley. Responsible for the operational management of the team and development of relationships with local and regional client leadership. Directed strategic project management of creative content and new initiatives, including ensuring agency revenue and brand growth targets were achieved. As a result, Coca-Cola became the market leader in a region that had previously been dominated by Pepsi for decades.• Expanded Ogilvy’s relationship with Coca-Cola from engaging at a local level to a regional account, and successfully delivered multi-million-dollar campaigns across MENA• Doubled the revenue generated by the Coca-Cola account during the 4 years tenure• Steered the division to win Best Advertising Team in Coca-Cola’s global “Marketing Excellence Awards• Proactively led multiple local campaigns as well as campaigns for the MENA region across 17 markets

Working for a creative marketing and advertising agency, leading the account management team. Accountable for all client business relationships including Pepsi, 7up, Aquafina, Slice, and Sting energy drink. Responsible for ensuring account teams delivered high quality content, ensured constant innovation across all deliverables, and monitored financial performance. Worked in partnership with clients on annual business roadmaps and provided strategic and thought leadership.

Assembled and managed team of professionals to handle advertising aspect of Nestle Everyday, Nescafe and Packages Pakistan.

Communication planning and execution for Warid Postpaid, Warid Prepaid & GLOW brands to meet revenue targets. Liaison with the creative and media agency to achieve business targets through effective execution of products and services. Effectual involvement in forecasting, pricing & analysis, product development, creative, media and financial management processes against each campaign to monitor and ensure that the projected targets are achieved.

Management of the mother brand Coca-Cola in a predominately PCI captured market. Achieved brand growth in terms of brand KPIs and market share by planning and executing multiple clutter breaking campaigns. Other responsibilities include correspondence with Ogilvy Global Network and Coca-Cola Region.

As Manager Client Services: Effectively prioritized and managed multiple accounts simultaneously. Identified resource requirements and scheduling of projects in hand. Provided result oriented marketing & creative solutions to meet clients objectives.As Manager Marketing: Developed complete business model of a fashion magazine along with its organizational hierarchy and SOPs. Devised marketing strategy for next five years; executed, and successfully managed comprehensive plan encompassing integrated initiatives designed to penetrate and grow target market.