Managed Bahawalpur Territory with an annual turnover of PKR 2.9 Bln (218 Mln sticks) across a universe of +1800 retail base, contributing significantly to both premium and VELO portfolios.Managed the second largest market for the new category VELO in the region by achieving the milestone of 500K Velo pouches per month in 2023.Spearheading the planning and execution to increase contribution of the VELO portfolio of the Bahawalpur Area by 0.3% nationally and 1.8% regionally todate.Successfully led Bahawalpur Area to be the second area in the region to achieve 1 Mln Pouches milestone monthly within 4 months, with a +30% growth quarter on quarter.Effectively managed the RTM and sales recovery in the territory resulting in a recovery of +65% of total portfolio and +80% of the pre-PI RTM.

Managed & executed national sales/trade/marketing plans & budgeting on a regional/area level and ensuring optimal quantifiable execution and budget utilization.Successfully launched a new brand as the regional lead with planning and executing the launch in less than 3 weeks achieving 100% KPIs for volume and RTM.Regional lead for the largest trade campaign in the last 5 years for Capstan and hired a temporary field force of 130 resources to manage three PIs in four months.Successfully launched a national campaign; Project Toofan; resulting in 70% recovery of RTM after the highest PI in the company.Successfully executed the NC (Velo) campaigns in the region ensuring increase in brand awareness and sales resulting in173% growth.Double headed the regional Data Analyst role for two months, supporting the RM & region in ensuring 100% primary and secondary targets and other sales KPI achievement.Conducted tailored +20 training sessions for TMs, AMs and sales field force across the region on changes in sales processes, technology innovation and new WOW.

Managed Rahimyar Khan Territory with a yearly turnover of PKR +1.0 Bln (460 Mln sticks) across a universe of +3600 retail base.Developed and executed an ambitious plan for Bahawalpur area, resulting in an 18% volume growth, capping numeric OOS to less than 3% from 2019; achieving an overall 2% SOM growth in the Urban centers of the area.Led the launch of an NPD/NCD (Velo) in Bahawalpur area achieving the second highest contribution (24%) for the SPR region and third highest growth (114%) nationally vs launch quarter.Ranked second best territory nationally in the three-months competition for Velo after launch of the new category in 2021.Successfully launched mid-premium brand John Player in the territory with 100% retail activation and 25% growth MOM.Managed the territory resulting in an increase of 22% in retail growth over last year.

Executed small-scale projects worth $20,000 across industries in 8 months by successfully utilizing digital marketing tools for sales calls, product awareness and by developing a customized Pricing Model resulting in a uniform discount model.

Led the sales team by cultivating a pool of corporate clients across various industries; and resulted in delivering a sales volume of $250K achieving +300% growth over last year.

Successfully launched and maintained a VFM brand resulting in a net 1% growth in retail sales of the area within 3 months.Revamped the distribution process and inducted two new distributors for the launch of a VFM brand resulting in 85% coverage and a 30% sales growth of PKR 35 Mln for the premium brand Luminarc.

Managed ROI for a total portfolio of PKR 480 Mln annually with a sales operations team of 54.Developed new markets (FBD, GUJ, MUX, PSH) for L’Oréal delivering a sales growth of 452% worth PKR 27.6 Mln, the highest growth of +54% and +25% growth of customer universe. Delivered a sales growth of 300% in the new digital channel.Achieved second lowest AR Turnover Ratio for my division.Introduced new sales forecasting models and dashboards for 100+ SKUs for effective sales planning.Conducted 12 structured L&D sessions for the sales team in coordination with the L’Oreal team

Managed digital marketing of the company generating in sales both internationally and nationally valuing $22,000 throughout the tenure.

Successfully launched the Global Hygiene Council (multinational hygiene research lobby), – first health lobby, in Pakistan.Led the operations team for the largest energy conference of Pakistan, attended by the President & PM of Pakistan and foreign dignitariesDeveloped and launched an anti-piracy campaign for OUP across 1500 schools in Pakistan.

Serviced 2 clients (GSK & RB) in developing PR Campaigns, managing crisis management & devising digital PR advertising.