We started Good Apple in 2007 in response to the rapidly changing digital industry. We saw the democratization of data, technology and creative leading to a fundamental shift in how companies managed their media. We saw smaller brands and start-ups in need of focused campaigns that didn’t fit into the slow, bureaucratic chains of the big agencies.Good Apple is a nimble, boutique media agency focused on clients seeking data-driven results with their unique audiences. Our first client was Starbucks: we launched their first Facebook campaign which generated over 650K fans and 1.2M virtual drinks sent by users. Since then we’ve managed over $900M worth of media for ground-breaking start-ups like Birchbox, Bonobos and luxury retailer Moda Operandi. We’re the perfect fit for quick-moving start ups as well as Fortune 500 companies looking for a burst of entrepreneurial innovation in their media. Our client partners include Starbucks, Otsuka Labs, Alexion, American Medical Association and Shire Pharmaceuticals. We also complete pro-bono work for the Make-a-Wish Foundation’s Wishes-In-Flight campaign.Good Apple remains committed to our independent culture and ability to generate hyper-targeted campaigns that drive bottom-line results. We believe the media world will eventually follow our lead away from mass-marketing campaigns and towards speaking to consumers as individuals.