- New age consulting business rethinking how to grow early stage startups and SME businesses into large, multi geography enterprises.- Rebuilding traditional businesses to improve economics and bring scale with cutting edge tech, best-in-class operations and startup grade talent.- Building new ventures by applying latest technologies in real use cases to build highly robust, sustainable and profitable businesses with strategic investors and partners.- Currently operating in Education, SaaS, Fintech and Quick Service Restaurants sectors and their intersections.

Motivated by a passion for financial advisory and entrepreneurship, I co-founded WhaleAdvisors—an SECP-licensed equity advisory firm. We specialize in navigating the complexities of the investment landscape, helping clients make informed decisions and achieve their financial goals.

Leading both the research and finance departments, I focused on analyzing the economy, industries, and individual companies from grassroots levels, unravelling the strategic thinking of successful entrepreneurs. My responsibilities included conducting precise financial analyses, overseeing a team of research analysts to deliver valuable insights to clients, and managing business planning and financial reporting processes.

I am currently serving as a visiting faculty member at IQSF, teaching several professional subjects within the Chartered Accountancy program. This role allows me to make meaningful contributions to the development of aspiring professionals while also ensuring that I stay updated with the latest trends in the curriculum.

During my tenure as a Finance Business Partner in the Supply Chain Finance Department at Unilever Pakistan Limited, I played a crucial role in collaborating with the Logistics function and supporting major projects like the capacity expansion initiative across multiple factory sites.Key Contributions:- Shaping Logistics strategy by providing financial insights for optimal decision-making.- Contributing to key initiatives focused on operational efficiency and strategic purchasing.- Analyzing financial data and presenting findings to stakeholders for informed decision-making.- Managing monthly closing, cost actualization, and providing detailed management reports.- Coordinating with third-party consultants for project execution and ensuring compliance with controls.My commitment to financial excellence and strategic insight has consistently contributed to the success and growth of the organization.

As a visiting faculty for 'Cost and Management Accounting' and 'Audit and Assurance' at the CAF level of Chartered Accountancy, I mentored aspiring students and contributed to their academic success. One standout achievement was guiding a student to attain a prestigious gold medal in 'Audit and Assurance.' I remain dedicated to nurturing academic growth and helping students achieve their professional goals.

During my tenure at KPMG Al Fozan & Partners, a member firm of KPMG Saudi Arabia, I gained extensive experience with international businesses. As a key member of the Assurance department, I managed teams through statutory audits, financial validations, and specialized engagements. I led external audit projects, advised on accounting policies, and oversaw financial reporting standards compliance. My role included planning, team supervision, and conducting in-depth financial analyses for international clients. This experience has honed my ability to offer valuable insights and strategic guidance tailored to global market dynamics.

As an Assistant Manager at A. F. Ferguson & Co., Chartered Accountants (a member firm of the PricewaterhouseCoopers network), I led teams in executing statutory audits and diverse special nature engagements. My role involved project management, client relationship management, and collaborating with professionals at various levels.Key Responsibilities:- Organizing and overseeing external audit engagements, ensuring compliance with financial reporting frameworks.- Engaging in strategic planning, understanding business processes and risks, and liaising closely with client management.- Leading and supervising subordinates for smooth engagement completion.- Analyzing financial data and investigating inconsistencies with client management.- Assisting clients in financial statement and group reporting package preparation.Throughout my tenure, I maintained a commitment to delivering exceptional results and promoting excellence in team performance.