- Building & managing a multi-million start-up agency business with 20+ staff in Singapore and Indonesia- Managing the global partnership with Google Channel Sales that grew the global Google Ads ad spend with 10x in 5 years- Setting up various strategic partnerships with API-based advertising technology companies- Active role in business development & new business sales- Managing multi-faceted business components including Strategy, Partnerships, Finance, IT, HR, Marketing… Show more - Building & managing a multi-million start-up agency business with 20+ staff in Singapore and Indonesia- Managing the global partnership with Google Channel Sales that grew the global Google Ads ad spend with 10x in 5 years- Setting up various strategic partnerships with API-based advertising technology companies- Active role in business development & new business sales- Managing multi-faceted business components including Strategy, Partnerships, Finance, IT, HR, Marketing, Operations, Business Development and Sales Show less

- Building several e-commerce platforms- Implementing integrated digital marketing strategy- Managing SEM, SEO, email marketing, comparison website campaigns, affiliate marketing, display advertising, programmatic advertising, and Google Ads & Facebook Ads campaigns- Leveraging on several APIs to automate processes and to maximise ROI and profit

- Servicing (international) key clients with strategic advice on SEM & programmatic advertising- Building long term relationships with key clients- Part of R&D team to (beta) test new (API) functionalities and work on new tools and digital marketing services- Managing client’s media budgets over USD $ 300K a month on Google Ads, Facebook Ads, LinkedIn Ads and Bing Ads- Consulting clients on attribution modeling and profit analysis- Roll-out of Google product updates &… Show more - Servicing (international) key clients with strategic advice on SEM & programmatic advertising- Building long term relationships with key clients- Part of R&D team to (beta) test new (API) functionalities and work on new tools and digital marketing services- Managing client’s media budgets over USD $ 300K a month on Google Ads, Facebook Ads, LinkedIn Ads and Bing Ads- Consulting clients on attribution modeling and profit analysis- Roll-out of Google product updates & monitoring product adoptions while growing accounts- Visiting national & international SEM events- Presenting & lecturing on events/universities- Point of contact for external relations (Google, Microsoft Advertising (Bing Ads), Google Marketing Platform, Facebook, Criteo & AdRoll)- Managing development team on development of Google Ads API & Content API-based tool for long tail advertising & Google Shopping- Setting up programmatic advertising service (i.e. Google Marketing Platform) Show less

- Creating and optimising SEM/PPC & digital advertising campaigns- Managing client’s media budgets over USD $ 100K a month on Google Ads, Facebook Ads, LinkedIn Ads and Bing Ads- Pitching to new potential clients- Coaching and training team of SEM/PPC Consultants, Strategists, and Specialists- Working at client’s premises on a weekly basis

- Building ad tech platform for the SMB market- Business development for SMB clients as a Premier Google Partner- Building long term partnerships with several franchise companies & second tier partners- Managing development team (Google Ads API)- Managing customer service team- Point of contact for Google Strategic Partner Manager

- Member of taskforce of the leading e-commerce association in The Netherlands (Thuiswinkel.org)- Discussing and analysing the future of performance advertising- Co-author blue paper & book- Networking with SEM/PPC experts from the industryLink: https://www.shoppingtomorrow.nl/nl/themas/marketing/marketing-sales/performance-advertising-2015-2016

- Creating and optimising SEM/PPC & digital advertising campaigns- Managing client’s media budgets over USD $ 100K a month on Google Ads, Facebook Ads, LinkedIn Ads and Bing Ads- Pitching to new potential clients- Coaching and training team of SEM/PPC Consultants, Strategists, and Specialists- Working at client’s premises on a weekly basis

- Creating and optimising SEM/PPC & digital advertising campaigns- Managing client’s media budgets over USD $ 100K a month on Google Ads, Facebook Ads, LinkedIn Ads and Bing Ads- Pitching to new potential clients- Coaching and training team of SEM/PPC Consultants, Strategists, and Specialists- Working at client’s premises on a weekly basis

- Managing complex IT projects and processes- Implementing new ERP system- Managing internal IT specialists- Managing external IT vendors & partners- Procurement of IT hardware and software

- Revamping complete IT infrastructure- Point of contact for solving IT issues- Liaising with external IT vendors & partners

- Conducting research on integration of complementary business units- Conducting research on finding new business opportunities- Qualitative and quantitive research on existing client base- Execution of (digital) marketing campaigns- Delivery of report on new business opportunities for (existing) clients- Writing of graduation thesis

- Selling hardware, software and IT services- Planning and executing (digital) marketing campaigns- Revamping the website- Price management- Managing sales staff & technical staff- Training & coaching interns- Purchasing hardware & software- Liaising with vendors and brands

- Creating Google Ads campaigns via scalable template structure (before Google Ads API integration) to advertise for 500K+ products- Planning and executing digital marketing campaigns- Creating marketing collateral for the website, newsletter, brochures, and ads- Support on executing (digital) campaigns funded by trade marketing budgets- Liaising with vendors & partners