Melissa Vangsness

Melissa Vangsness Email and Phone Number

Senior Vice President of Brand Research and Strategy @ Carnegie
Graceville, MN, US
Melissa Vangsness's Location
Graceville, Minnesota, United States, United States
Melissa Vangsness's Contact Details

Melissa Vangsness work email

Melissa Vangsness personal email

About Melissa Vangsness

Experienced communicator and marketer with a demonstrated history of leading in marketing and communications fields. Experienced in robust Go-To-Market strategy planning and implementation, data-driven marketing, internal & external communications, strategic planning, public speaking, crisis communication, and media relations.

Melissa Vangsness's Current Company Details
Carnegie

Carnegie

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Senior Vice President of Brand Research and Strategy
Graceville, MN, US
Melissa Vangsness Work Experience Details
  • Carnegie
    Senior Vice President Of Brand Research And Strategy
    Carnegie
    Graceville, Mn, Us
  • Carnegie
    Senior Vice President Of Brand Research & Strategy
    Carnegie Oct 2021 - Present
    Westford, Massachusetts, Us
    Lead the integrated Brand Research and Strategy department, overseeing marketing product innovation, resource management, and high-impact brand and marketing client outcomes while mentoring diverse talent and aligning cross-divisional initiatives. Drive profitability through process optimization, develop new service lines, and foster collaboration with Sales, Marketing, and Client Success teams to ensure seamless delivery and strategic growth.-Management of revenue and margin goals: leveraging all resources, including external contractors, to efficiently and effectively manage strategy outcomes. -Maintaining a product mix that meets client needs, allowing for efficiency and maintenance of high margins.-Solving problems quickly and effectively to client satisfaction; and working effectively with other leaders.-Maintain and innovate proprietary methodologies to enhance the science of human connection.-Continue serving as a Senior Brand Strategist for high-profile clients. -Create industry thought leadership vital for company growth, both internally as a company leader and externally through stage presentations, webinars, blogs, social content, published, and promoted works.
  • Carnegie
    Senior Brand Strategist
    Carnegie Jan 2018 - Oct 2021
    Westford, Massachusetts, Us
    Drive strategic efforts for marketing and brand clients to ensure core research and brand strategy outcomes integrate into an exceptional reputation management strategy. Create innovative marketing and communication strategies to drive enrollment, launch colleges, programs, schools, and ensure high-performance outcomes. Ignite client relations with educational leaders to ensure Carnegie work exceeds expectations.-Lead innovative workshops with client stakeholders geared toward building consensus around a strategic market position and consistent branding.-Skillfully translate complex market research data into actionable customer insights and strategies.-Develop long-term reputation strategies for clients that inform marketing efforts and strategic planning decisions.-Audit client’s current marketing efforts to provide strategic recommendations and create and execute strategic marketing plans.
  • National University
    Adjunct Faculty
    National University Jan 2022 - Present
    San Diego, California, Us
    Prepare and deliver course content to engage students on the subject while giving real-world examples and experience.
  • University Of Minnesota, Morris
    Director Of Communications & Marketing
    University Of Minnesota, Morris Jul 2012 - Jan 2018
    Minneapolis And St. Paul, Minnesota, Us
    Streamlined Morris’s national, state, and regional visibility by strategically positioning and differentiating the U of M, Morris brand in a crowded higher education marketplace. Liaised with senior leadership on communication responses to internal and external public affairs. Implemented strategic and crisis communications plans while overseeing the Office of Communications and Marketing.-Led the advancement of the college’s local, regional, and national visibility. -Coordinated and managed complex campus communications projects.-Created and managed strategies for campus social media initiatives. -Developed and implemented comprehensive communications strategies to demonstrably strengthen campus recruitment, fundraising, and constituency relations efforts.-Oversaw, managed, and integrated media relations, publications, and both internal and external communication for the entire Morris campus.-Provided leadership to the Office of Communications & Marketing staff and budget management.
  • University Of Minnesota-Morris
    Interim Director Of Communications
    University Of Minnesota-Morris Jul 2011 - Jun 2012
    Morris, Mn, Us
    Streamlined Morris’s national, state, and regional visibility by strategically positioning and differentiating the U of M, Morris brand in a crowded higher education marketplace. Liaised with senior leadership on communication responses to internal and external public affairs. Implemented strategic and crisis communications plans while overseeing the Office of Communications and Marketing.-Led the advancement of the college’s local, regional, and national visibility. -Coordinated and managed complex campus communications projects.-Created and managed strategies for campus social media initiatives. -Developed and implemented comprehensive communications strategies to demonstrably strengthen campus recruitment, fundraising, and constituency relations efforts.-Oversaw, managed, and integrated media relations, publications, and both internal and external communication for the entire Morris campus.-Provided leadership to the Office of Communications & Marketing staff and budget management.
  • University Of Minnesota-Morris
    Project Manager
    University Of Minnesota-Morris Dec 2009 - Jul 2011
    Morris, Mn, Us
    Ignited and fostered comprehensive communication plans and projects for internal and external communications. Supported thefinancial management of the advertising and print funds. Oversaw campus social media networking sites to increase engagement.Spearheaded hometown news release program while assisting in campus news service. Organized and supported high-level PR events.-Coordinated and managed complex campus communications projects.-Assisted in financial management of the Office of University Relations funds.-Managed Morris campus social media networking sites.-Managed hometown news release program and assisted the campus news service.-Organized and supported various public relations events.
  • University Of Minnesota-Morris
    Communications Assistant
    University Of Minnesota-Morris May 2007 - Dec 2009
    Morris, Mn, Us
    •Organize Morris’s presence at local county fairs and the Minnesota state fair.•Communicate and network with supervisors, county fair coordinators and UMM staff, faculty, alumni and students regarding fair involvement.•Track expenses and plan for budget and pay incoming invoices.•Write and edit news and feature stories, radio copies and miscellaneous office duties as assigned.•Plan logistics of on campus events, organizing details while managing multiple tasks.
  • Philadelphia 76Ers
    Community Relations Intern
    Philadelphia 76Ers Aug 2004 - Jan 2005
    Camden, New Jersey, Us
    Planned and implemented community based activities involving players, staff and community members.Organized and assisted in all team/individual appearances and promotional events.Set goals for community programs and evaluated them at program end.Responded to requests for autographed items, financial donations, and speaking appearances at the direction of departmental guidelines.
  • Uwsp Intramurals
    Activity Supervisor
    Uwsp Intramurals Aug 2002 - Dec 2003
    Organized all sports, scheduling, captains meetings and planning gym time.Supervised and hired athletic coordinators, referees, captains and maintenance staff.Answered questions from captains, players and fans, regarding rules and regulations.Allocated practice times as requested by captains.

Melissa Vangsness Skills

Facebook Community Outreach Social Media Higher Education Editing Marketing Communications Social Media Marketing Media Relations Internal And External Communications Publications Public Relations Adobe Creative Suite Teaching Fundraising Press Releases Photoshop Microsoft Office Internal Communications Leadership Public Speaking Management Community Development Newsletters

Melissa Vangsness Education Details

  • Concordia University-St. Paul
    Concordia University-St. Paul
    Strategic Communication
  • North Dakota State University
    North Dakota State University
    Bachelor Of Science
  • University Of Wisconsin-Stevens Point
    University Of Wisconsin-Stevens Point

Frequently Asked Questions about Melissa Vangsness

What company does Melissa Vangsness work for?

Melissa Vangsness works for Carnegie

What is Melissa Vangsness's role at the current company?

Melissa Vangsness's current role is Senior Vice President of Brand Research and Strategy.

What is Melissa Vangsness's email address?

Melissa Vangsness's email address is me****@****ail.com

What schools did Melissa Vangsness attend?

Melissa Vangsness attended Concordia University-St. Paul, North Dakota State University, University Of Wisconsin-Stevens Point.

What skills is Melissa Vangsness known for?

Melissa Vangsness has skills like Facebook, Community Outreach, Social Media, Higher Education, Editing, Marketing Communications, Social Media Marketing, Media Relations, Internal And External Communications, Publications, Public Relations, Adobe Creative Suite.

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