Melissa Vangsness Email and Phone Number
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Experienced communicator and marketer with a demonstrated history of leading in marketing and communications fields. Experienced in robust Go-To-Market strategy planning and implementation, data-driven marketing, internal & external communications, strategic planning, public speaking, crisis communication, and media relations.
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Senior Vice President Of Brand Research And StrategyCarnegieGraceville, Mn, Us -
Senior Vice President Of Brand Research & StrategyCarnegie Oct 2021 - PresentWestford, Massachusetts, UsLead the integrated Brand Research and Strategy department, overseeing marketing product innovation, resource management, and high-impact brand and marketing client outcomes while mentoring diverse talent and aligning cross-divisional initiatives. Drive profitability through process optimization, develop new service lines, and foster collaboration with Sales, Marketing, and Client Success teams to ensure seamless delivery and strategic growth.-Management of revenue and margin goals: leveraging all resources, including external contractors, to efficiently and effectively manage strategy outcomes. -Maintaining a product mix that meets client needs, allowing for efficiency and maintenance of high margins.-Solving problems quickly and effectively to client satisfaction; and working effectively with other leaders.-Maintain and innovate proprietary methodologies to enhance the science of human connection.-Continue serving as a Senior Brand Strategist for high-profile clients. -Create industry thought leadership vital for company growth, both internally as a company leader and externally through stage presentations, webinars, blogs, social content, published, and promoted works. -
Senior Brand StrategistCarnegie Jan 2018 - Oct 2021Westford, Massachusetts, UsDrive strategic efforts for marketing and brand clients to ensure core research and brand strategy outcomes integrate into an exceptional reputation management strategy. Create innovative marketing and communication strategies to drive enrollment, launch colleges, programs, schools, and ensure high-performance outcomes. Ignite client relations with educational leaders to ensure Carnegie work exceeds expectations.-Lead innovative workshops with client stakeholders geared toward building consensus around a strategic market position and consistent branding.-Skillfully translate complex market research data into actionable customer insights and strategies.-Develop long-term reputation strategies for clients that inform marketing efforts and strategic planning decisions.-Audit client’s current marketing efforts to provide strategic recommendations and create and execute strategic marketing plans. -
Adjunct FacultyNational University Jan 2022 - PresentSan Diego, California, UsPrepare and deliver course content to engage students on the subject while giving real-world examples and experience. -
Director Of Communications & MarketingUniversity Of Minnesota, Morris Jul 2012 - Jan 2018Minneapolis And St. Paul, Minnesota, UsStreamlined Morris’s national, state, and regional visibility by strategically positioning and differentiating the U of M, Morris brand in a crowded higher education marketplace. Liaised with senior leadership on communication responses to internal and external public affairs. Implemented strategic and crisis communications plans while overseeing the Office of Communications and Marketing.-Led the advancement of the college’s local, regional, and national visibility. -Coordinated and managed complex campus communications projects.-Created and managed strategies for campus social media initiatives. -Developed and implemented comprehensive communications strategies to demonstrably strengthen campus recruitment, fundraising, and constituency relations efforts.-Oversaw, managed, and integrated media relations, publications, and both internal and external communication for the entire Morris campus.-Provided leadership to the Office of Communications & Marketing staff and budget management. -
Interim Director Of CommunicationsUniversity Of Minnesota-Morris Jul 2011 - Jun 2012Morris, Mn, UsStreamlined Morris’s national, state, and regional visibility by strategically positioning and differentiating the U of M, Morris brand in a crowded higher education marketplace. Liaised with senior leadership on communication responses to internal and external public affairs. Implemented strategic and crisis communications plans while overseeing the Office of Communications and Marketing.-Led the advancement of the college’s local, regional, and national visibility. -Coordinated and managed complex campus communications projects.-Created and managed strategies for campus social media initiatives. -Developed and implemented comprehensive communications strategies to demonstrably strengthen campus recruitment, fundraising, and constituency relations efforts.-Oversaw, managed, and integrated media relations, publications, and both internal and external communication for the entire Morris campus.-Provided leadership to the Office of Communications & Marketing staff and budget management. -
Project ManagerUniversity Of Minnesota-Morris Dec 2009 - Jul 2011Morris, Mn, UsIgnited and fostered comprehensive communication plans and projects for internal and external communications. Supported thefinancial management of the advertising and print funds. Oversaw campus social media networking sites to increase engagement.Spearheaded hometown news release program while assisting in campus news service. Organized and supported high-level PR events.-Coordinated and managed complex campus communications projects.-Assisted in financial management of the Office of University Relations funds.-Managed Morris campus social media networking sites.-Managed hometown news release program and assisted the campus news service.-Organized and supported various public relations events. -
Communications AssistantUniversity Of Minnesota-Morris May 2007 - Dec 2009Morris, Mn, Us•Organize Morris’s presence at local county fairs and the Minnesota state fair.•Communicate and network with supervisors, county fair coordinators and UMM staff, faculty, alumni and students regarding fair involvement.•Track expenses and plan for budget and pay incoming invoices.•Write and edit news and feature stories, radio copies and miscellaneous office duties as assigned.•Plan logistics of on campus events, organizing details while managing multiple tasks. -
Community Relations InternPhiladelphia 76Ers Aug 2004 - Jan 2005Camden, New Jersey, UsPlanned and implemented community based activities involving players, staff and community members.Organized and assisted in all team/individual appearances and promotional events.Set goals for community programs and evaluated them at program end.Responded to requests for autographed items, financial donations, and speaking appearances at the direction of departmental guidelines. -
Activity SupervisorUwsp Intramurals Aug 2002 - Dec 2003Organized all sports, scheduling, captains meetings and planning gym time.Supervised and hired athletic coordinators, referees, captains and maintenance staff.Answered questions from captains, players and fans, regarding rules and regulations.Allocated practice times as requested by captains.
Melissa Vangsness Skills
Melissa Vangsness Education Details
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Concordia University-St. PaulStrategic Communication -
North Dakota State UniversityBachelor Of Science -
University Of Wisconsin-Stevens Point
Frequently Asked Questions about Melissa Vangsness
What company does Melissa Vangsness work for?
Melissa Vangsness works for Carnegie
What is Melissa Vangsness's role at the current company?
Melissa Vangsness's current role is Senior Vice President of Brand Research and Strategy.
What is Melissa Vangsness's email address?
Melissa Vangsness's email address is me****@****ail.com
What schools did Melissa Vangsness attend?
Melissa Vangsness attended Concordia University-St. Paul, North Dakota State University, University Of Wisconsin-Stevens Point.
What skills is Melissa Vangsness known for?
Melissa Vangsness has skills like Facebook, Community Outreach, Social Media, Higher Education, Editing, Marketing Communications, Social Media Marketing, Media Relations, Internal And External Communications, Publications, Public Relations, Adobe Creative Suite.
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