Michael Van Harmelen Email & Phone Number

Bracknell, GB

Bracknell, England, United Kingdom

United Kingdom

• Develop and execute strategies to drive growth in core business product / market adjacencies
• Drive New Product Development and Introduction Projects to accelerate time to market and ensure an active pipeline.
• Perform competitive analysis, monitor and develop strategies for new entrants and disruptive technologies
• Lead cross functional teams (business development and technical) to ensure early qualification of new solutions with key customers.
• Be the “go-to” expert on market and customer needs for the market space
• Drive development of strategic plans, technology and product roadmaps

London Area, United Kingdom

• As a senior marketing leader, I played a key role in regional marketing execution, organizing segment actions and agreeing on implementation routes, such as coordinating with sales managers to attain desired goals..
• Increased customer demand by using and deploying global campaign platforms through various channels.
• Ensured translation of segment strategies into regional implementation and operational action planning that impacted financial and KPI targets.
• Fostered long-term customer partnerships and gathered insights by working alongside sales and business development.
• Completed the feedback loop on the innovation portfolio by supporting requirements to both segment and product teams.
• Met customer and business needs in accordance with regional sales leadership.

Slough, Berkshire, United Kingdom

• I spearheaded Armstead's brand strategy, blending consumer and shopper insights to fuel growth. This involved crafting a clear vision, objectives, and KPIs to guide our trajectory. Additionally, I optimized our trade.
• Achieved KPIs through meticulous planning and execution via an integrated brand calendar.
• Orchestrated a 360-degree activation campaign across social, digital, and in-store channels, in tandem with the shopper marketing team.
• Streamlined strategy alignment and pipeline development using GenSight and global roadmap processes.
• Delivered on financial targets through adept communication and leadership, earning recognition for exceptional performance.
• Spearheaded strategic innovations to optimize distribution channels and expand market reach.

City Of Johannesburg, Gauteng, South Africa

A specialist marketing consultancy assisting SME’s focusing on brand development with key insight into brand portfolio/architecture, brand profitability, route to market strategies and social media advertising.

City Of Johannesburg, Gauteng, South Africa

• Supervised all aspects of group brand and shopper marketing, such as global brand architecture and migration while creating and implementing the brand architecture.
• Board reporting line to the world’s 8th largest paint/ coating company.
• Identified and implemented market opportunities, such as route-to-market strategies and project management.
• Shared information and best practices for continuous improvement while delivering project collaboration across the Middle East, South East Asia, Russia, and Africa.
• Created marketing best practices and strategic guidelines, such as brand blueprinting and strategies across all business units and regions for the group.
• Seamlessly managed a digital policy and aligned future marketing activities with organisational capability.

City Of Johannesburg, Gauteng, South Africa

• Coordinated marketing investments with merchants and partners to deliver brand equity and market leadership.
• Drove operational excellence by managing retail brand image and POS innovation teams.
• Directed the development of efficient visual, promotional, permanent retail sales, and decorative coatings channel marketing strategic plan aligned with additional group functions.Key Contributions:
• Ensured smooth running of sales and marketing operations by developing and managing an experimental marketing team.
• Established the first ever concept store by using colour, texture, and technology to deliver products to customers in-store.
• Led and completed all territory visual signage projects by working with brand management and executing policies.

Johannesburg Area, South Africa

Johannesburg Area, South Africa

Johannesburg Area, South Africa

Chartered Marketer, Marketing

Graduate Diploma In Marketing, Marketing/Marketing Management, General

Finance For Non-Financial Managers, Finance

Course content: Accounting concepts Balance sheets and income statements Financial health assessment Cash flow analysis Financial.

Project Collaboration For Project Managers, Project Management

Ms Project 2007, Project Management

Ms Project 2003 For Project Managers, Project Management

Ps8 Critical Chain, Project Management

Fundementals Of Project Management, Project Management

PROGRAMME OUTLINE The following outcomes will be achieved in this programme: Explain fundamentals of project management Complete project.

Project Scheduler 8, Project Management

Short Term Insurance- Certifacate Of Proficiency, Nqf Level 4

Intermediate Certificate In Marketing Management Studies, Marketing/Marketing Management, General

Grade 12

English, Afrikaans, Mathematics, Biology, Geography, Science