Michael Vassari Email & Phone Number

• Responsible for the concept development and creative execution for client design needs, both print and digital
• Manage client communications, budgets and project timelines

Greater New York City Area

• Identified and analyzed client production KPIs to keep teams tracking towards success
• Secured and managed internal and external resources for client projects and regularly evaluated for quality
• Organized and delivered weekly, monthly, and quarterly status and results presentations to internal and external teams
• Clients: American Express, Bombardier, Samsung, LegalZoom

Greater New York City Area

• Managed clients for branded content agency, specializing in music-focused campaigns.
• Responsible for project management from brief to activation, including budget, production, delivery and client relations to ensure seamless campaign execution.
• Managed key media partnerships (Billboard, Conde Nast, Pitchfork) to ensure content reached target audiences.
• Coordinated with artist management and label marketing teams to effectively promote content and increaseengagement.
• Clients: Warner Music, Tidal, VEVO, YouTube, CBS

Greater New York City Area

• Develop multi-faceted marketing programs around brands and products to drive increased sales and brand awareness.
• Manage, cultivate and analyze integrated vendor relationships.
• Communicate product stories to internal marketing groups aiding in the planning of catalogs, web, and media.
• Manage the media team to develop content initiatives and ideas around vendor based campaigns to drive referral traffic, sales and engage with core consumer.
• Build seasonal marketing recaps for internal/external awareness to evaluate and identify success and areas for improvement.
• Create and own year-at-a-glance plans and recaps to ensure consistency and transparency with accounts.

Greater New York City Area

• Developed and executed catalog marketing plans designed to increase sales.
• Designed and implemented catalog page allocation according to scheduled deadlines.
• Gained product and consumer knowledge in order to develop strategies and designs for communicating with the target demographic.
• Created and reviewed internal reports to keep up to date on category goals, sales, and inventory.
• Coordinated with multiple departments to optimize multi-channel marketing strategies.
• Directed visual and verbal content of catalog material while working closely with the design team to elevate page layouts.

Greater New York City Area

• Managed and communicated with clients to establish a prosperous and productive relationship.
• Created and analyzed advertising performance reports to ensure a high level of accuracy and transparency.
• Maintained and updated audience demographics and statistics to provide to potential advertisers.

Greater New York City Area

• Aided in the development and execution of planograms for storewide consistency.
• Coordinated and carried out the installation of new store displays to engage and excite customers.
• Ensured merchandise was visually sound to create an engaging and consistent consumer shopping experience.

Graphic Design Certificate, Graphic Design

Bachelor Of Science (B.S.), Marketing