Michael Vassari Email & Phone Number

• Responsible for the concept development and creative execution for client design needs, both print and digital• Manage client communications, budgets and project timelines

Greater New York City Area

• Identified and analyzed client production KPIs to keep teams tracking towards success• Secured and managed internal and external resources for client projects and regularly evaluated for quality• Organized and delivered weekly, monthly, and quarterly status and results presentations to internal and external teams• Clients: American Express, Bombardier, Samsung, LegalZoom

Greater New York City Area

• Managed clients for branded content agency, specializing in music-focused campaigns.• Responsible for project management from brief to activation, including budget, production, delivery and client relations to ensure seamless campaign execution.• Managed key media partnerships (Billboard, Conde Nast, Pitchfork) to ensure content reached target audiences.• Coordinated with artist management and label marketing teams to effectively promote content and increaseengagement.• Clients: Warner Music, Tidal, VEVO, YouTube, CBS

Greater New York City Area

• Develop multi-faceted marketing programs around brands and products to drive increased sales and brand awareness.• Manage, cultivate and analyze integrated vendor relationships.• Communicate product stories to internal marketing groups aiding in the planning of catalogs, web, and media.• Manage the media team to develop content initiatives and ideas around vendor based campaigns to drive referral traffic, sales and engage with core consumer.• Build seasonal marketing recaps for internal/external awareness to evaluate and identify success and areas for improvement.• Create and own year-at-a-glance plans and recaps to ensure consistency and transparency with accounts.• Coordinate with web, media, and creative teams for implementation of planned marketing activities.

Greater New York City Area

• Developed and executed catalog marketing plans designed to increase sales.• Designed and implemented catalog page allocation according to scheduled deadlines.• Gained product and consumer knowledge in order to develop strategies and designs for communicating with the target demographic.• Created and reviewed internal reports to keep up to date on category goals, sales, and inventory. • Coordinated with multiple departments to optimize multi-channel marketing strategies.• Directed visual and verbal content of catalog material while working closely with the design team to elevate page layouts.

Greater New York City Area

• Managed and communicated with clients to establish a prosperous and productive relationship.• Created and analyzed advertising performance reports to ensure a high level of accuracy and transparency.• Maintained and updated audience demographics and statistics to provide to potential advertisers.

Greater New York City Area

• Aided in the development and execution of planograms for storewide consistency.• Coordinated and carried out the installation of new store displays to engage and excite customers.• Ensured merchandise was visually sound to create an engaging and consistent consumer shopping experience.

Graphic Design Certificate, Graphic Design

Bachelor Of Science (B.S.), Marketing