Michael Brackman Jr. Email & Phone Number

Westlake, OH

Overseeing the success of relationships with local, regional, and national haulers (Partners) across the Midwest. Working deeply with Partners and internal stakeholders to determine how we maintain and grow our partnerships and improve market performance. Identify new partnership opportunities, and manage numerous, complex, and long-lasting relationships.

Cleveland/Akron, Ohio Area

• Negotiated pricing with vendors to provide highest profit margins and print-on-demand / JIT inventory.
• Managed daily order flow, web presence, logistic operations, accounting duties, and territory management.
• Expanded into the ad specialties market, which became the most profitable sector.
• Built programs working with University organizations to foster sales growth in new markets reducing risk and costs.
• Assisted in recruiting, training, and motivating new sales and graphic design contractors.
• Since 2010 sales have consistently grown year-over-year

• Managed household international product portfolio
• Led annual budget development for the international business, and worked with FP&A and Sales to finalize.
• Executed Stage Gate product development of Vitamix Explorian and Ascent Series with Interlock platforms.
• Led product growth strategy for APAC market resulting in Japanese and Chinese business growing by 300%.
• Played key role in retail expansion in Canada resulting in more than doubling sales
• Set retail pricing strategy for all sales channels to maximize profitability of Vitamix, Distributors, and Retailers.

Cleveland/Akron, Ohio Area

• Routed new products through Stage Gate process for derivative development.
• Opened the South Korean market which resulted in 10% increase in total international portfolio growth.
• Launched Vitamix S-Series into Japanese market which resulted in 20% incremental revenue growth.
• Developed annual TV shopping product development plan for Canada which resulted in 5 new opportunities annually.
• Provided product communication to sales, marketing, and distribution network.
• Trained sales team on new products, and communicated key introduction dates.

Cleveland/Akron, Ohio Area

• Analyzed P&L of legacy products, and worked with sales team to transition accounts to more profitable SKUs and discontinue SKUs lacking profitability due to eroding margins.
• Collaborated with global sourcing team in China to transfer legacy products to new manufacturers as part of 20% cost savings initiative resulting in ~$2M in savings.
• Created and delivered presentations to retail buyers and internal teams for upcoming products.
• Led development of packaging, marketing collateral, and on-product graphics.
• Presented all critical new product development process tollgates to executive management.
• Worked with internal resources and OEM to convert Hoover cordless products for compliance with energy standards.

Cleveland/Akron, Ohio Area

• Grew assigned client list by 300% in revenue; started less than $250K, exceeded $1M when departing.
• Grew gross margin of assigned client list 20% or more 12 out of 13 months.
• Collaborated with CSRs for high profile customers and assisted to close the deal within challenging sales situations.
• Led the turnaround of sales for the Columbus and Cleveland branches by surpassing profit goals.
• Managed branch order flow, logistical operations, and accounting duties for maximized operational efficiencies.
• Analyzed previous sales to manage etuhbgxisting, and future, inventory to reduce overhead and eliminate future waste.