Drive user acquisition and engagement by designing and deploying integrated user marketing campaigns to employee populations for clients across diverse industries including consulting, education, finance, manufacturing, healthcare, and hospitality services, including Fortune 50 companies. - Execute custom multi-channel launch and re-engagement campaigns, collaborating closely with clients to leverage our best practices for their populations- Pilot new marketing channels and audience outreach programs- Develop and share SOPs to facilitate repetition and iteration of successful experiments - Influence clients to adopt key engagement fundamentals and industry best practices - Work closely with internal teams and vendors to provide exemplary customer service and a seamless client and user experience

Led diverse marketing campaigns and projects to promote the HBS brand and programs. - Managed print and digital marketing campaigns end-to-end for numerous HBS offices, programs and initiatives- Liaised with clients, vendors, and our creative team to deliver high-quality custom collateral- Spearheaded creation of internal data streamlining and vendor rating system now in use across HBS

Provided valuable insight and data to clients, informing critical financial and advertising decisions. - Led 5+ major multi-year online research studies- Collaborated closely with international telecommunications and finance customers- Designed insightful questionnaires and survey logic- Fielded large-scale online surveys and analyzed data comprising tens of thousands of respondents- ID'd key strategies and actionable solutions for clients based on data and market trends

Addressed the key strategic objectives of multiple media, sports and technology clients by providing guidance re: reinforcing, improving or shifting their brand images- Developed and executed dozens of online and in-person consumer research studies- Launched and managed ad-hoc, wave, and tracking studies for multinational clients- Produced daily reports and long term longitudinal results - Provided critical data analysis and insights as well as actionable strategies to achieve client goals

Supported two major executives in the prestigious MediaCT and MPG divisions of a top 5 worldwide market research firm. - Maintained strong relationships with the media clients including producers and directors- Led website launch, driving MPG brand recognition and client acquisition- Managed financial reporting, frequent international travel and daily scheduling