Delivering strategic marketing consulting and training for B2B tech companies, helping them streamline their efforts and processes to achieve business goals.

Providing CMO as-a-service for B2B tech companies.Consulting companies in all aspects of their Strategic and Tactical Marketing and day-to-day business operations to effectively differentiate them from their competitors by capitalizing on companies’ strengths. Conducting an in-depth analysis of the company business, target audience, and marketing goals. Performing market segmentation, target customer definition, product positioning, translating features into customer benefits and business… Show more Providing CMO as-a-service for B2B tech companies.Consulting companies in all aspects of their Strategic and Tactical Marketing and day-to-day business operations to effectively differentiate them from their competitors by capitalizing on companies’ strengths. Conducting an in-depth analysis of the company business, target audience, and marketing goals. Performing market segmentation, target customer definition, product positioning, translating features into customer benefits and business solutions, conceptualizing and orchestrating their SEM. Identifying the company's unique value proposition, target market, and competitors, and developing a marketing strategy and a marketing plan that aligns with the company's business objectives. Show less

Supervising day-to-day operations and ensuring the dependable delivery of services. Charting and overseeing the company's fiscal plan, encompassing budget preparation, projections, and financial scrutiny. Setting cost management strategies and pinpointing opportunities for revenue enhancement and margin improvement. Tracking financial indicators to assess the company's fiscal robustness and implementing data-driven decisions. Keeping up with sector shifts, and legal modifications to position… Show more Supervising day-to-day operations and ensuring the dependable delivery of services. Charting and overseeing the company's fiscal plan, encompassing budget preparation, projections, and financial scrutiny. Setting cost management strategies and pinpointing opportunities for revenue enhancement and margin improvement. Tracking financial indicators to assess the company's fiscal robustness and implementing data-driven decisions. Keeping up with sector shifts, and legal modifications to position the company as a market leader. Engaging with regulatory entities, and governmental units to stay updated with pertinent rules and benchmarks. Represent the group before the latter. Establishing operational standards, and ethical code and implementing leading practices to boost efficiency, employee morale, and client satisfaction. Propelling business development by pinpointing untapped market potentials, forging strategic partnerships, and deepening customer engagement. Building and nurturing robust ties with customers. Assembling and steering a top-tier executive crew. Coaching, and backing the team. Show less

Executing the operational management of Makita in the assigned region (Bulgaria, Macedonia, Albania and Kosovo). Delivering financial targets to ensure the strategic goals are met. Holding full P&L responsibility. Developing and implementing the commercial and marketing strategy of the company in the designated territories. Effectively managing, leading and developing people within the organization. Ensuring operational effectiveness and excellence in the day-to-day business. Representing the… Show more Executing the operational management of Makita in the assigned region (Bulgaria, Macedonia, Albania and Kosovo). Delivering financial targets to ensure the strategic goals are met. Holding full P&L responsibility. Developing and implementing the commercial and marketing strategy of the company in the designated territories. Effectively managing, leading and developing people within the organization. Ensuring operational effectiveness and excellence in the day-to-day business. Representing the company in front of the local authorities and industry associations. Show less

I have successfully implemented new business procedures and staff evaluation criteria in line with global corporate best practices. New information flow procedures, market analysis, and new external communication standards have been established and put in place too. Customer satisfaction became the company's key priority and a CRM system has been introduced. Last but not least I have promoted a new company code of honor and ethical behavior. 7% revenue growth on an annual basis has been… Show more I have successfully implemented new business procedures and staff evaluation criteria in line with global corporate best practices. New information flow procedures, market analysis, and new external communication standards have been established and put in place too. Customer satisfaction became the company's key priority and a CRM system has been introduced. Last but not least I have promoted a new company code of honor and ethical behavior. 7% revenue growth on an annual basis has been achieved in 2012.Determining the Company’s values, mission, vision, and short- and long-term goals. Full responsibility for the Company’s effectiveness and its results. Managing the day-to-day operations, and assuring a smooth functioning. Consolidating a strategic plan for all business units of the Company. Building a strong organizational culture that allows the attraction, retention, and development of talents. Responsible for the proactive shape of the market environment, improving the company's market position and depth of market access, by developing strong, trust-based relationships with customers and stakeholders. Managing public tender participation. Show less

During these six years, I have managed to turn the Nissan brand into one of the Top 10 most desired automotive brands in the Bulgarian market, starting from 0.7% market share in late 2005 and reaching 3.7% in December 2010. I have successfully introduced Agile practices into Nissan day-to-day operation and challenged main incumbents, thus causing substantial changes in the Bulgarian automotive market.Responsible for the development and implementation of the marketing, communication, and… Show more During these six years, I have managed to turn the Nissan brand into one of the Top 10 most desired automotive brands in the Bulgarian market, starting from 0.7% market share in late 2005 and reaching 3.7% in December 2010. I have successfully introduced Agile practices into Nissan day-to-day operation and challenged main incumbents, thus causing substantial changes in the Bulgarian automotive market.Responsible for the development and implementation of the marketing, communication, and sales strategy of the brand in line with Nissan's corporate business strategy. In charge of the Brand’s KPIs achievement and 30M EUR annual turnover. In charge of the yearly Marketing Budget (FMI and VME). Allocating, managing, and expense tracking of a Marketing budget up to 1,5M EUR per year. Putting together the yearly Marketing Plan and Communication Plan. Responsible for the development of the Nissan dealer network. In charge of the development and implementation of the positioning and pricing policy of the brand. Responsible for the development, planning, and management of the tactical short-term and mid-term strategy and campaigns. Briefing, tasking, and monitoring ATL and BTL agencies. In charge of conducting marketing studies; analysis of market data and new business opportunities. Responsible for new product launches, cross-department promotions, POS production, and distribution coordination. Recruiting, training, and coaching the Nissan Marketing, Sales, and Logistics teams. Show less

During this period I have developed the Ariston Brand on the Bulgarian market by influencing more than 400 specialized built-in studios to introduce the Ariston brand, thus reaching more than 22% market share for the brand. This brand new field gave me the opportunity to gain rich experience in the distribution network development, the partnership with enterprise customers and also helped me build an extensive network of end-user contacts from the entire Balkan Area. Developing and… Show more During this period I have developed the Ariston Brand on the Bulgarian market by influencing more than 400 specialized built-in studios to introduce the Ariston brand, thus reaching more than 22% market share for the brand. This brand new field gave me the opportunity to gain rich experience in the distribution network development, the partnership with enterprise customers and also helped me build an extensive network of end-user contacts from the entire Balkan Area. Developing and implementing the brand's marketing and sales strategy for Bulgaria, Serbia, Albania and Kosovo. Establishing a dealer network in the Balkan Area. Forecasting, planing and budgeting. Establishing and developing strong trust-based business relationships with local importers and major accounts. Handle the annual negotiations and Annual Agreements signing with the key accounts. Planning and execution of new product launches according to the corporate strategy and market needs. Developing the pricing policy, planning and managing the execution of the short-term activities. Market survey analysis and new business opportunities researches. Determining training needs and coaching the sales force in Bulgaria and Serbia. Show less

With my team of 30 salesmen we have successfully established and developed a distribution network of more than 2,500 sales points in less than 2 years, thus turning the Mars product line into the one with the biggest penetration rate on the Bulgarian FMCG market.Developing the distribution network. Negotiating and signing agreements. Sales control according to the priority lists and the company strategy. Planning brand promotion strategy. Planning stock orders according to sales volumes and… Show more With my team of 30 salesmen we have successfully established and developed a distribution network of more than 2,500 sales points in less than 2 years, thus turning the Mars product line into the one with the biggest penetration rate on the Bulgarian FMCG market.Developing the distribution network. Negotiating and signing agreements. Sales control according to the priority lists and the company strategy. Planning brand promotion strategy. Planning stock orders according to sales volumes and stock levels. Market intelligence. Managing the customer database. Managing and training the Sales Team. Recruiting new team members. Show less