Mary Ann Marinas Email & Phone Number

Philippines

Philippines

- Developed and executed comprehensive digital media strategies aligned with client objectives and target audience demographics, encompassing omnichannel advertising management including OOH (Out-of-Home) advertising.- Led the planning and execution of digital media campaigns across various platforms including social media, display advertising, search engine marketing, programmatic advertising, and OOH advertising.- Conducted thorough audience research and segmentation to identify target demographics, interests, and behaviors, resulting in highly targeted messaging and ad placements.- Monitored campaign performance in real-time, analyzed key metrics and trends, and implemented data-driven optimizations to improve performance and ROI.- Utilized analytics tools to track and analyze campaign performance, providing regular reports to clients and internal stakeholders with actionable insights and recommendations.- Acted as the main point of contact for clients, providing regular updates on campaign performance, insights, and recommendations, and conducting client meetings and presentations.- Provided leadership, mentorship, and coaching to a team of digital media specialists, ensuring their professional growth and the successful execution of campaigns.- Mentored and coached newcomers to the team, providing guidance and support to help them integrate into the team and excel in their roles.- Effectively delegated tasks to cross-functional members of the organization, ensuring collaboration and alignment across teams to achieve campaign objectives.- Managed campaign planning and invoicing processes, ensuring accurate and timely billing for services rendered.- Stayed updated on industry trends, emerging technologies, and best practices in digital media advertising, proactively identifying opportunities for innovation and recommending new strategies and tactics to enhance campaign performance.

Australia

-Responsible for managing and overseeing the end-to-end Marketing Operations and Processes of a Start-up Australian-based B2B SaaS Company, Flomatika and supporting Elabor8- an Agile Consulting firm. -Responsible for managing Google Ads/SEM campaigns of an Australian-based Agile Management Consultancy, Elabor8.

Philippines

Managed and optimised Google Programmatic Ads run via Display Video 360 (DV360) and Campaign Manager 360. Provided data analysis and investigated campaign-related issues such as creative rendering, policy compliance, budget, and campaign KPI issues Partnered with other Google Teams such as Google Campaign Manager, Studio, Tag Manager, Analytics, DoubleClick for Publisher/Ad Manager; other Google Vendors, Salesforce, DSPs, SSPs, Advertisers and Account Managers to ensure all campaigns are running smoothly and achieve 100% customer satisfaction score at all times. Curated and organized topics on DV360 Internal Frequently Asked Questions/Community site for a month to help my colleagues find answers to common issues easily. Managed accounts and maintained accurate account creation and audience mapping.

Philippines

-Assigned to work for Google- DV360 Accounts through Cognizant Technologies. -Managed and monitored campaign budgets, ads/creatives, and KPIs for Google DV360 clients and advertisers. -Provided support on how to optimize video and display campaigns in Google Ads Network

Philippines

Managed and provided accurate real-time monitoring of more than 16,000 Chase ATMs across the United States via remote servers. Ensured more than 95% deposit and withdrawal availability and machine usability by generating comprehensive reports of different critical ATM health, coordinated regularly with internal Engineering Teams and external vendors (cash and hardware) to resolve trouble cases and large- scale outages. Assisted in preventing an area-wide outage over the weekend by reporting a suspicious ATM fault to Chase Network Engineers.

Ncr - National Capital Region, Philippines

Quezon City

- Radio Newscaster, VO Artist, Marketing Content Producer

Bachelor Of Arts (B.A.), Mass Communication/Media Studies

Activities and Societies: Editor in Chief at Crossroads (official student publication of HCDC), National Rizal Youth Institute member.

Ba Multimedia Arts, Communication And Media Studies