Chief Marketing Officer
Current
Jul 2022 - Present
AeroLeads people directory · profile
M V S Murthy ( Mvs ) Email & Phone Number
Chief Marketing Officer of Federal Bank.
at
Federal Bank
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 100%
Current company
Role
Chief Marketing Officer of Federal Bank.
Location
Mumbai, Maharashtra, India
Who is M V S Murthy ( Mvs )? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
M V S Murthy ( Mvs ) is listed as Chief Marketing Officer of Federal Bank. at Federal Bank, based in Mumbai, Maharashtra, India. AeroLeads shows a matched LinkedIn profile for M V S Murthy ( Mvs ).
M V S Murthy ( Mvs ) previously worked as Chief Marketing Officer at Federal Bank and Head Marketing, Digital & Corporate Communications at Tata Mutual Fund. M V S Murthy ( Mvs ) holds Mba, Marketing from Institute For Technology And Management.
Company email context
Email format at Federal Bank
This section adds company-level context without repeating M V S Murthy ( Mvs )'s masked contact details.
Federal Bank
Review company-level records connected to M V S Murthy ( Mvs ) before choosing the right outreach path.
Profile bio
About M V S Murthy ( Mvs )
An Aircraft Maintenance Engineer turned a high impact marketer, my focus iss on 3 Growth areas - Revenue, Customers and Value. A rare blend of Corporate Experience and Entrepreneurial Acumen, honed across top Banking, Insurance & Broking organizations and co-founding an enterprise collaboration software start-up for 500+ employee organizations. Over the years this has helped me build scale with innovation as its fuel. I believe that Strategy is 90% Execution. Thinking things through and thoroughly are crucial to a flawless execution. Speed and Scale are the execution measures of successful strategy, which in turn are reinforced by Technology and Collaboration, respectively, for operational efficiencies.A culture foodie, gorging on nuances in personal and professional sphere, cross-pollinating learnings for a richer recipe, is my approach to superlative work. Vernacular Architecture defines my marketing lens. Pop-culture straddling festivities, sport, music, communities and care is my sweet spot as a marketer. With the ability to understand and manage emerging customer expectations and build business models around them, there is proven expertise in translating organizational vision into business plans, marketing strategies, creating & positioning brands and impacting organizational top-lines & bottom-lines. An active participation in Industry forums as a speaker, panelist and jury member, it is my way of giving back to the next batch of professionals joining the work force. Sounding board for CXOs gone Entrepreneurial and Entrepreneurs wanting to expand, it gives me joy to mentoring and learning by sharing.#NotesToSelf “ Track your numbers, if you don’t, someone else is. “ The details are in the digits, is my firm belief.
Listed skills include Business Development, Digital Marketing, Strategy, Crm, and 46 others.
Current workplace
M V S Murthy ( Mvs )'s current company
Company context helps verify the profile and gives searchers a useful next step.
13 roles · 27 years
M V S Murthy ( Mvs ) work experience
A career timeline built from the work history available for this profile.
Head Marketing, Digital & Corporate Communications
Leading the Direct Retail Business P&L generated from Marketing. Responsible for Marketing/Digital Marketing / Corporate Communication / Building Alternate Business Channels & Innovation while reporting to the MD & CEOKEY ACCOMPLISHMENTS► Transformed Marketing into a core business/P&L function. ► Designed and deployed a next gen Conversational AI Powered Increasing Customer Engagement capabilities at much lower costs leveraging the power of digital.► Developed an organic content delivery platform integrating TM + Telegram + Social Media► Launched Har Din Sahi Hai, India's longest running social media campaign 400+ days on the trot AWARDS & RECOGNITION HarDinSahiHai – India’s longest running MF campaign featured in the India Book of RecordsThe AI BoT, showcased at The Tata Group, Customer Centricity Forum for symbiotic use of Al + Human Intelligence for Superior Customer Experience Ishq Bhi Risk Bhi, India’s 1st Audio Drama on Investor Education (with 100K listens) won Gold at the Buzz InContent Awards AI powered Tata Quant Fund, showcased as a part of Mega Trends for 2020 by The Group Brand Custodian.
Sep 2018 - Jul 2022
Co-Founder & Coo
Co-founded an Enterprise Collaboration software start-up for 500+ employee organisation. KEY ACCOMPLISHMENTS► Co-founded WorkApps. India's first enterprise collaboration platform with secure enterprise chat, integration with Google maps to manage travel, attendance, conveyance reimbursements etc. and a collaborative platform with remote working capabilities. ► Led Sales, Marketing & Fund Raising acquired key clients like – UTI AMC / Edelweiss / HDFC Ltd.► Managed B2B Enterprise Sales at CXO levels► Pursued strategic partnerships and investments from the likes of Zoom, HCL, ITC Infotech – all evaluated at CEO levels. Pitched to potential Middle East investors► Key Learnings: New Client Acquisition, Strategic Partnerships & Fund Raising, B2B Enterprise Sales at CXO levels.
May 2016 - Sep 2018
Vice President - Marketing & Digital
Executed online platform redevelopment, traffic, and sales generationWorked on branding, advertising campaigns, and corporate communicationManaged CX partners like Adobe, Majesco, Mooncraft, etc.
Jun 2015 - May 2016
Privilege Banking Head - Product, Portfolio, Marketing & Loyalty
Established Privilege Banking as key business vertical as founding team member at ICICI Bank. Set up the Mutual Fund Cross Sell Business within Privilege Banking and to boost sales through relationship based cross-sell versus product led pitches.As Head – Product, Portfolio and Marketing at ICICI Bank worked across Corporate / Product Teams of Privilege Banking and across Branch Banking Channel & Internet Banking Channels, Investment Products and sales verticals. Worked with the Assets, Cards & Customer Service Teams to create the core Privilege Banking – product & service propositionThe National Sales Manager Role of the ERV team of ICICI Bank entailed working closely across cross-functional teams from Savings & Current Accounts, Assets, Cards & Investments to create customized offerings for salaried customers and pitching to CHROs and CFOsAs Head – Product, Portfolio and Marketing at ICICI Bank worked across Corporate / Product Teams of Privilege Banking and across Branch Banking Channel & Internet Banking Channels, Investment Products and sales verticals. Worked with the Assets, Cards & Customer Service Teams to create the core Privilege Banking – product & service propositionKEY ACCOMPLISHMENTS► Set up the Mutual Fund Cross Sell Business within Privilege Banking. ► Created “Privilege Moments” a Customer Program, listed with the Limca Book of Records.► Strategic Partnerships- Revived Golden Harvest Scheme by Tanishq through ICICI Savings Account. Set up Thomas Cook Holiday Savings Account.
Aug 2011 - May 2015
Vice President Marketing
Mar 2010 - Oct 2011
Business Manager - Epayments
Timesofmoney Limited
Aug 2009 - Mar 2010
Vice President Retail Marketing
Jan 2008 - Jul 2009
National Sales Manager - Salary Accounts
The National Sales Manager Role of the ERV team of ICICI Bank entailed working closely across cross-functional teams from Savings & Current Accounts, Assets, Cards & Investments to create customized offerings for salaried customers and pitching to CHROs and CFOsFiscal Nirvana (ICICI Bank’s Customer Engagement program) was amongst the finalists for the category “most innovative concept, at the Promotion and Marketing Awards, South East Asia, 2006
Aug 2004 - Jan 2008
Interactive Strategist
2000 - 2004
~4 yrs
Account Manager
Webshastra Pvt. Ltd
Jul 2000 - Apr 2001
Account Supervisor
Art Advertising
Jul 1999 - Jun 2000
Account Executive
Jun 1997 - Jun 1999
3 education records
M V S Murthy ( Mvs ) education
Mba, Marketing
Institute For Technology And Management
Bachelor Of Arts, Economics
University Of Mumbai
Diploma In Aircraft Maintenance Engineering, Aircraft Maintenance
Aeronautical Training Centre Of India, Bombay
FAQ
Frequently asked questions about M V S Murthy ( Mvs )
Quick answers generated from the profile data available on this page.
What company does M V S Murthy ( Mvs ) work for?
M V S Murthy ( Mvs ) works for Federal Bank.
What is M V S Murthy ( Mvs )'s role at Federal Bank?
M V S Murthy ( Mvs ) is listed as Chief Marketing Officer of Federal Bank. at Federal Bank.
Where is M V S Murthy ( Mvs ) based?
M V S Murthy ( Mvs ) is based in Mumbai, Maharashtra, India while working with Federal Bank.
What companies has M V S Murthy ( Mvs ) worked for?
M V S Murthy ( Mvs ) has worked for Federal Bank, Tata Mutual Fund, Workapps Product Solutions, Tata Aig General Insurance Company Limited, and Icici Bank.
How can I contact M V S Murthy ( Mvs )?
You can use AeroLeads to view verified contact signals for M V S Murthy ( Mvs ) at Federal Bank, including work email, phone, and LinkedIn data when available.
What schools did M V S Murthy ( Mvs ) attend?
M V S Murthy ( Mvs ) holds Mba, Marketing from Institute For Technology And Management.
What skills is M V S Murthy ( Mvs ) known for?
M V S Murthy ( Mvs ) is listed with skills including Business Development, Digital Marketing, Strategy, Crm, Team Management, Management, Marketing, and Business Strategy.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial