An Aircraft Maintenance Engineer turned a high impact marketer, my focus iss on 3 Growth areas - Revenue, Customers and Value. A rare blend of Corporate Experience and Entrepreneurial Acumen, honed across top Banking, Insurance & Broking organizations and co-founding an enterprise collaboration software start-up for 500+ employee organizations. Over the years this has helped me build scale with innovation as its fuel. I believe that Strategy is 90% Execution. Thinking things through and thoroughly are crucial to a flawless execution. Speed and Scale are the execution measures of successful strategy, which in turn are reinforced by Technology and Collaboration, respectively, for operational efficiencies.A culture foodie, gorging on nuances in personal and professional sphere, cross-pollinating learnings for a richer recipe, is my approach to superlative work. Vernacular Architecture defines my marketing lens. Pop-culture straddling festivities, sport, music, communities and care is my sweet spot as a marketer. With the ability to understand and manage emerging customer expectations and build business models around them, there is proven expertise in translating organizational vision into business plans, marketing strategies, creating & positioning brands and impacting organizational top-lines & bottom-lines. An active participation in Industry forums as a speaker, panelist and jury member, it is my way of giving back to the next batch of professionals joining the work force. Sounding board for CXOs gone Entrepreneurial and Entrepreneurs wanting to expand, it gives me joy to mentoring and learning by sharing.#NotesToSelf “ Track your numbers, if you don’t, someone else is. “ The details are in the digits, is my firm belief.