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Marcel Van 'T Hof Email & Phone Number
Commercieel en marketingdirecteur
at
SMARTENER
1 work email found
@planet.nl
1 phone found area 314
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Commercieel en marketingdirecteur
Location
Utrecht, Netherlands
Company size
Who is Marcel Van 'T Hof? Overview
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Quick answer
Marcel Van 'T Hof is listed as Commercieel en marketingdirecteur at SMARTENER, a with 2 employees, based in Utrecht, Netherlands. AeroLeads shows a work email signal at planet.nl, phone signal with area code 314, and a matched LinkedIn profile for Marcel Van 'T Hof.
Marcel Van 'T Hof previously worked as Eigenaar at Smartener and Global Pricing & Commercial policy Director at Schneider Electric. Marcel Van 'T Hof holds Mba, Mba from Tias School For Business And Society.
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Email format at SMARTENER
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{first}{last}@planet.nl
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Profile bio
About Marcel Van 'T Hof
Personal mottoChallenge the status quo and improve efficiency. Focus on customer values by bringing solutions. Continued learning and enjoy the collaborationAboutMarcel van ‘t Hof is an experienced Sales and Marketing Leader with over 25 years of expertise in driving profitable growth through strategic commercial and market approaches. His focus lies in addressing the evolving needs of energy and sustainability sectors, aligning market trends with innovative, feasible solutions. Excels in designing and executing value creation strategies that fuel margin expansion and long-term success.As a value proposition specialist, he navigates the entire commercial customer journey – from initial engagement to successful implementation – developing market approaches and commercial strategies that maximize impact. The goal-driven approach connects internal and external stakeholders, ensuring collaborative efforts.He has a proven track record of leading cross-functional sales and marketing teams to achieve significant profitability and operational efficiency gains. With extensive experience in renewables, smart grids, and energy transition projects, he specializes in generating new business, recruiting and setting up teams and realizing business vision and goals. Business minded and consistently seeking opportunities for new business expansion.Key achievements• Leading commercial excellence program for both transactional and consultative sales teams. Improving Sales Force Effectiveness by 15%• Transforming Pricing and commercial policy strategy supporting to increase net margins by 2.5 points• Strategy plan development and implementation to raise revenues by 30% in 3 years.Specialties:• Sales Management • Profit & Revenue Growth • Pricing & commercial policy• Energy Efficiency & Sustainability • Marketing Management• Process Improvement • Business Development • Channel development• Project Management • Cross-Functional Collaboration
Listed skills include Energy Efficiency, Energy Management, Energy, Renewable Energy, and 36 others.
Current workplace
Marcel Van 'T Hof's current company
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Smartener
13 roles · 32 years
Marcel Van 'T Hof work experience
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Eigenaar
Current
Smartener
Smart€ner richt zich op het ontwikkelen van slimme oplossingen voor de energiewereld. We streven ernaar om de elektrificatie te versnellen door middel van optimalisatie, integratie, balanceren en samenwerking.Met Smart€ner kunnen klanten profiteren van de volgende voordelen:1. Optimalisatie van energieverbruik: We bieden oplossingen voor het optimaliseren van energieverbruik in diverse sectoren, zoals de gebouwde omgeving en industriële eindgebruikers. Door gebruik te maken van technologieën en gegevensanalyse kunnen we klanten helpen om energie-efficiënter te worden en kosten te besparen.2. Integratie van duurzame energiebronnen: We helpen klanten bij het integreren van verschillende duurzame energiebronnen, zoals zonne-energie, windenergie en energieopslag, in hun energie-infrastructuur. Hierdoor kunnen ze hun CO2-uitstoot verminderen en bijdragen aan een duurzame energietransitie.3. Balanceren van energieaanbod en -vraag: De oplossingen stellen klanten in staat om het aanbod en de vraag naar energie in evenwicht te brengen. We maken gebruik van energiemanagementsystemen en netwerken om te zorgen voor een efficiënt gebruik van energiebronnen en het minimaliseren van piekbelastingen op het elektriciteitsnet.4. Samenwerking en partnerschap: We geloven in het belang van samenwerking tussen stakeholders. Door samen te werken aan de ontwikkeling en implementatie van Energy Hubs kunnen we de uitdagingen op het gebied van governance aanpakken en zorgen voor een optimale samenwerking tussen alle betrokken partijen.Technisch én financieel haalbaarHet doel van Smart€ner is om Energy Hubs te ontwikkelen en te implementeren op een manier die zowel technisch als financieel haalbaar is. Dit omvat het identificeren van geschikte locaties, het ontwerpen van de juiste technische infrastructuur, het opstellen van een passend businessmodel en het sluiten van overeenkomsten met betrokken partijen, zoals gebouweigenaren en netbeheerders.
Sep 2024 - Present
Global Pricing & Commercial Policy Director
Leading global pricing strategy and commercial policy transformations with the objective of increasing price maturity and build methodologies to reach commercial policy excellence. Transformation of countries and businesses through consistent Price Waterfall and Commercial Policy guidelines implementation• Transforming Pricing and commercial policy strategy supporting to increase net margins by 2.5 points
Jun 2017 - Aug 2024
Vp Key Segments & Power Systems
MT member, oversaw end user key account and business development in key categories, such as food and beverage, cloud and service providers, marine, energy and infrastructure by managing a team of 10 key account managers and business developers. Defined and setup segment focused department offering energy management and process automation solutions to the indicated key segments.• Contributed to successful development of end user key accounts in notable projects, such as Maastricht tunnel automation and Fedex energy services• Boosted growth by realizing 200% solutions sales increase for end user business
Jun 2015 - Jun 2017
Strategic Marketing & Commercial Excellence Director
MT member, new business creation for Schneider Netherlands while planning effective sales excellence strategies, leading a team (8 FTE) of commercial excellence and pricing professionals. Established energy and sustainability solutions partnerships with companies such as Arcadis and Cofely to provide total energy management solutions for buildings and industrial end users• Leading commercial excellence program for both transactional and consultative sales teams. Improving Sales Force Effectiveness by 15%• Developed e-mobility with companies like BMW, Alphabeth, E-laad, EVBox and partners in EcoXpert program • Leading full M&A transaction to enhance consultative market approach as well as oversaw strategy plan for SE NL to raise revenues by 30% in 3 years.
Jan 2013 - May 2015
Energy Efficiency Business Development Manager
MT member, developed and implemented energy efficient solutions in Netherlands. Involved in Lobbying, sales, marketing, developing portfolio, building networks. integrated Merten's commercial team into SE market approach by bringing together commercial teams and establishing synergies across accounts.• Development of energy efficiency and sustainability business, resulting in close collaborations with DGBC and Amsterdam Smart City initiative to realize projects like the most sustainable office building: the Edge• Developed system integrator (EcoXpert) partnership program and initiated energy efficiency channel sales with certified partners
Jun 2010 - Dec 2012
Commercial Manager Distributors And Channel Business
MT member, responsible for the Schneider Electric NL (distributor) channel and contractor business with a team of (key) account managers. In parallel responsible for Merten branche office in Hengelo- Optimization of distributor bonus program improving transparency internally and externally- Commercial team management and coaching optimizing effectiveness- Channel approach strategy and coverage optimization
Jan 2009 - May 2010
Marketing Manager Electrical Distribution & Marcom
Total responsibility for the market approach of Schneider Electric in the Netherlands. Managing 14 product managers, 1 marketing manager and 3 marketing communication specialists - Merge of marketing departments of Stago and Merten (daughter companies) into Schneider Electric; move or stay decisions- Improvement of CCO margins by optimizing offer portfolio - Segmentation of the market, defining go-to-market strategies and commercial policy- Renewing the approach of all the 8 transactional sales teams
Oct 2005 - Dec 2008
Channel Manager Electricians
Setup and leadership of a salesteam dedicated to the small and medium size installer. Managing, coaching and follow up to meet departments' targets. Development and launch of a new structural loyalty program for small and medium installers.
Feb 2002 - Oct 2005
Customer Marketing Tertiary
NL marketing responsibility for the real estate segment. Making a link between the ‘technical’ oriented product managers and the solutions demanded in the market
Oct 1999 - Feb 2002
Product Manager
Local responsibility for the product life cycle of one of the product ranges of Schneider Electric NL - Responsible for the margin and revenue of the product range. Translating customer market demand into product features and value propositions, launching new offers to increase demand.
Sep 1997 - Oct 1999
Member Dgbc Energy Theme Group
Mar 2011 - Jun 2013
Junior Product Manager
1995 - 1997
~2 yrs
3 education records
Marcel Van 'T Hof education
Mba, Mba
Tias School For Business And Society
Certified Pricing Professional, Pricing
Professional Pricing Society
Bsc In Engineering (Ing.), Technische Bedrijfskunde
Hu University Of Applied Sciences Utrecht (Hogeschool Utrecht)
FAQ
Frequently asked questions about Marcel Van 'T Hof
Quick answers generated from the profile data available on this page.
What company does Marcel Van 'T Hof work for?
Marcel Van 'T Hof works for SMARTENER.
What is Marcel Van 'T Hof's role at SMARTENER?
Marcel Van 'T Hof is listed as Commercieel en marketingdirecteur at SMARTENER.
What is Marcel Van 'T Hof's email address?
AeroLeads has found 1 work email signal at @planet.nl for Marcel Van 'T Hof at SMARTENER.
What is Marcel Van 'T Hof's phone number?
AeroLeads has found 1 phone signal(s) with area code 314 for Marcel Van 'T Hof at SMARTENER.
Where is Marcel Van 'T Hof based?
Marcel Van 'T Hof is based in Utrecht, Netherlands while working with SMARTENER.
What companies has Marcel Van 'T Hof worked for?
Marcel Van 'T Hof has worked for Smartener, Schneider Electric, Dutch Green Building Council, and Alcom Electronics Bv.
How can I contact Marcel Van 'T Hof?
You can use AeroLeads to view verified contact signals for Marcel Van 'T Hof at SMARTENER, including work email, phone, and LinkedIn data when available.
What schools did Marcel Van 'T Hof attend?
Marcel Van 'T Hof holds Mba, Mba from Tias School For Business And Society.
What skills is Marcel Van 'T Hof known for?
Marcel Van 'T Hof is listed with skills including Energy Efficiency, Energy Management, Energy, Renewable Energy, Sustainability, Sustainable Development, Electricians, and Building Automation.
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