Head of Marketing for North America. Lead Brand & Trade Marketing, Sales Planning and Business Intelligence for the super-premium illy Italian coffee brand across multiple channels: CPG, Hotel/Restaurant/Travel, Retail cafes and E-commerce. Report to the President, North America.- Building capabilities and growth plans to drive CPG and E-Commerce while supporting the recovery of the Hotel/Restaurant/Travel business- Managing a marketing team and multiple agencies to build brand awareness & affinity, optimize the value proposition, develop new café concepts, create an F&B Loyalty program and drive consumer engagement through partnerships and experiential marketing

Led regional product management and marketing business unit to deliver product and digital innovation, marketing campaigns, strategic plans, and consumer insights for $1B Starbucks business in 14 Asian markets. Managed 33-person team in US and Asia. Refocused marketing efforts to drive incremental growth.- Drove profitable comparable store sales growth 6%, reversing decline from -2% to +4% while reducing reliance on discounts.

Drove innovation and global market expansion strategies for billion-dollar Tea category to create a second significant business for Starbucks. Developed tea bar concept stores, created beverage new product pipeline and spearhead global launch of Teavana brand. Managed team of 4 brand managers in US.

Led product innovation, marketing plan development, P&L management, advertising, and promotion plans for $1.5B US CPG and Food Service businesses. Managed marketing team through transition from Kraft partnership to Starbucks ownership of the CPG business. Increased staff from 6 to 57 over 4 years to support business growth and expanded business unit structure.- Drove +100% revenue increase and +25% operating margin improvement for US CPG within 2 years.- Built CPG capability and marketing team within Starbucks. Coached team in fundamentals of CPG marketing; created brand management job descriptions, organizational models, job levels and competencies adopted across company.

Planned, designed, and implemented direct-to-consumer marketing programs for $1.5B Alzheimer’s treatment, Aricept.-Managed $100M marketing budget and several agencies to develop TV and digital campaigns. Aricept revenue grew +50% from 2008 to 2010.

Managed the P&L, led product innovation and annual brand planning, and developed marketing programs to grow the Gerber brand and business.

Developed outdoor and print advertising, direct to consumer marketing, retail promotions and continuity programs for a Fortune 50 client