Chief Marketing Officer
Current
Jun 2023 - Present
AeroLeads people directory · profile
Michele Waits Email & Phone Number
Chief Marketing Officer
at
United Olive Oil Import Corp.
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Chief Marketing Officer
Location
New York City Metropolitan Area, United States
Who is Michele Waits? Overview
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Quick answer
Michele Waits is listed as Chief Marketing Officer at United Olive Oil Import Corp., based in New York City Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Michele Waits.
Michele Waits previously worked as Chief Marketing Officer at Biggby Coffee and Vice President, Marketing & Commercial Support at Illycaffè North America, Inc.. Michele Waits holds Master Of Business Administration (Mba), Marketing/General Management from University Of Michigan - Stephen M. Ross School Of Business.
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United Olive Oil Import Corp.
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Profile bio
About Michele Waits
Accomplished general manager, brand builder, and inspirational leader with a proven track record of driving transformational growth. Possess deep expertise in CPG brand management, product innovation, strategic planning, and integrated marketing. Known for developing high-performance teams and strong cross-functional connections. Have driven successful business outcomes in both large company and start-up environmentsCompetencies: • Brand Management• Marketing Strategy• Product Innovation• P&L Management• Data Analytics• Shopper Marketing• Strategic Planning• Integrated Marketing
Current workplace
Michele Waits's current company
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9 roles
Michele Waits work experience
A career timeline built from the work history available for this profile.
Chief Marketing Officer
Nov 2022 - Jun 2023
Vice President, Marketing & Commercial Support
Head of Marketing for North America. Lead Brand & Trade Marketing, Sales Planning and Business Intelligence for the super-premium illy Italian coffee brand across multiple channels: CPG, Hotel/Restaurant/Travel, Retail cafes and E-commerce. Report to the President, North America.- Building capabilities and growth plans to drive CPG and E-Commerce while supporting the recovery of the Hotel/Restaurant/Travel business- Managing a marketing team and multiple agencies to build brand awareness & affinity, optimize the value proposition, develop new café concepts, create an F&B Loyalty program and drive consumer engagement through partnerships and experiential marketing
Jul 2020 - Nov 2022
Vice President, Asia Pacific Retail Marketing
Led regional product management and marketing business unit to deliver product and digital innovation, marketing campaigns, strategic plans, and consumer insights for $1B Starbucks business in 14 Asian markets. Managed 33-person team in US and Asia. Refocused marketing efforts to drive incremental growth.- Drove profitable comparable store sales growth 6%, reversing decline from -2% to +4% while reducing reliance on discounts.
Nov 2016 - Sep 2019
Vice President, Global Product Innovation
Drove innovation and global market expansion strategies for billion-dollar Tea category to create a second significant business for Starbucks. Developed tea bar concept stores, created beverage new product pipeline and spearhead global launch of Teavana brand. Managed team of 4 brand managers in US.
Oct 2014 - Oct 2016
Director & Vice President, Us Cpg & Food Services Marketing
Led product innovation, marketing plan development, P&L management, advertising, and promotion plans for $1.5B US CPG and Food Service businesses. Managed marketing team through transition from Kraft partnership to Starbucks ownership of the CPG business. Increased staff from 6 to 57 over 4 years to support business growth and expanded business unit structure.- Drove +100% revenue increase and +25% operating margin improvement for US CPG within 2 years.- Built CPG capability and marketing team within Starbucks. Coached team in fundamentals of CPG marketing; created brand management job descriptions, organizational models, job levels and competencies adopted across company.
Jun 2008 - Sep 2014
Marketing Director, Aricept
Planned, designed, and implemented direct-to-consumer marketing programs for $1.5B Alzheimer’s treatment, Aricept.-Managed $100M marketing budget and several agencies to develop TV and digital campaigns. Aricept revenue grew +50% from 2008 to 2010.
Nov 2007 - Jun 2008
Product Manager To Marketing Director, Gerber Baby Food & Personal Care
Managed the P&L, led product innovation and annual brand planning, and developed marketing programs to grow the Gerber brand and business.
Jan 1998 - Apr 2007
Assistant Account Executive
Developed outdoor and print advertising, direct to consumer marketing, retail promotions and continuity programs for a Fortune 50 client
Jun 1996 - Jun 1997
4 education records
Michele Waits education
Master Of Business Administration (Mba), Marketing/General Management
University Of Michigan - Stephen M. Ross School Of Business
Ba, Economics And Japanese
University Of Michigan
High School, Violin Performance
Interlochen Arts Academy
Master Of Business Administration - Mba, Marketing And General Management
University Of Michigan - Stephen M. Ross School Of Business
FAQ
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Quick answers generated from the profile data available on this page.
What company does Michele Waits work for?
Michele Waits works for United Olive Oil Import Corp..
What is Michele Waits's role at United Olive Oil Import Corp.?
Michele Waits is listed as Chief Marketing Officer at United Olive Oil Import Corp..
Where is Michele Waits based?
Michele Waits is based in New York City Metropolitan Area, United States while working with United Olive Oil Import Corp..
What companies has Michele Waits worked for?
Michele Waits has worked for United Olive Oil Import Corp., Biggby Coffee, Illycaffè North America, Inc., Starbucks, and Pfizer.
How can I contact Michele Waits?
You can use AeroLeads to view verified contact signals for Michele Waits at United Olive Oil Import Corp., including work email, phone, and LinkedIn data when available.
What schools did Michele Waits attend?
Michele Waits holds Master Of Business Administration (Mba), Marketing/General Management from University Of Michigan - Stephen M. Ross School Of Business.
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