- Led the Marketing & Strategy function for Henkel in Pakistan- Actively developed the Marketing & Sales Strategy across the Emerging Markets region

- Led the Automotive and Metals business for Henkel in Pakistan

- Launched Henkel's Construction Chemicals Segment in Pakistan- Led the market mapping across 6 countries in Henkel's Emerging Markets Cluster- Formulated the RTM strategy for two new segments for Henkel in Pakistan

- Formulated the digital marketing strategy and revised the target market for affordable housing- Created a formal Corporate Profile to be distributed to external stakeholders- Proposed a marketing strategy based on Islamic house financing principles

• Incorporated a seasonality factor in Call Center traffic projections to improve accuracy • Conducted call arrival trend analysis and daily call traffic projections to aid employee scheduling • Assisted in monthly employee scheduling and performance measurement for 300+ employees• Measured and monitored KPIs including Occupancy, Utilization, Avg. Handle time etc.

- Achieved targets of 250 app downloads and 350 orders by individual and digital marketing - Conducted social media promotional campaigns and activities to increase sales- Measured and reported consumer responses to marketing activities

• Assisted in modeling of key organizational processes for 5+ business units • Assisted in the brand repositioning strategy development • Analyzed key consumer and business insights