• Defining, leading and managing enterprise digital analytics strategy, ensuring data collection and analysis solutions are coordinated, integrated and perform to the highest standards• Building, prioritizing, and managing multi-year roadmaps for analytics deliverables and investments, as well as providing day to day support to internal and external stakeholders • Developing and cultivating a motivated data and analytics team as a center of excellence

• Manage multiple teams (Analytics, Paid Search, Paid Social, Display) and projects concurrently to ensure successful completion of digital marketing initiatives across spectrum of clients• Serve as client contact on all phases of an analytics project from problem definition through presentation; design client-specific strategic service offerings as solutions to underlying business problems• Evangelize the value of analytics & digital paid media services internally and directly with clients

• Collaborate with stakeholders to define, execute and optimize digital marketing initiatives• Create offerings using new technologies and data science techniques to enhance learnings and refine strategic imperative• Assist with ongoing testing (CRO) and reporting automation efforts; introduce data visualization techniques

• Analyze online and offline user behavior utilizing quantitative methodologies to gauge tactical and strategic effectiveness• Develop and schedule reports for a number of clients and their campaigns, provide recommendations for campaign optimization and general marketing initiatives• Choosing and sifting through primary and secondary research resources for creation of new strategies and upcoming business opportunities

• Outline business objectives into site conversions; define and measure related KPIs; aggregate, assess and analyze data; optimize marketing initiatives• Create digital analytics related tracking schemes (Adobe Analytics, WebTrends, Google Analytics) that encompass brand objectives, automate decision making and create avenues to determine if additional opportunities are present to add value to clients• Provide insights for annual strategies and rationale behind current and new campaigns based on quantitative research

• Discussed specific policies and strategies of action with shareholders and financial advisors• Used internal and technical requirements to process transactions, created highly detailed reports and provided feedback for improvements on CRM tools