Molly Wallace Email & Phone Number

Lake Forest, Illinois, United States

Lake Forest, Illinois, United States

Chicago, Illinois, United States

Senior business leader open to Consulting opportunities in the areas of: Brand Marketing, Culture & Architecture, Workplace Strategy & Experience, Change Management and Communications. Currently accepting New projects - Feel free to connect and send me a message.Current Project:Client: True Temper Sports, Memphis, TNProject Manager for Environmental Branding in the Global HQ. Project objective or scope effectively articulate the brand narrative throughout the space to enhance the experience of the employees and guests. Spearheading all aspects of this project including authoring and developing Discovery Workshops, Design Development and identifying vendor partners/contractors and managing the installation and close out of the project.

Chicago, Illinois, United States

Led and developed in collaboration with the President of Sportswear and VP of Marketing a new brand campaign, marketing and retail strategy, and strategic approach to bring the apparel business to Market. Including identifying and negotiating the real estate locations and contracts for first brand flagship stores in Chicago and New York. As Director of Workplace Strategy led the Global Workplace Brand Experience to enhance the culture, impact recruitment, and build retention of great people and developed the Recovery Plan, Policies, and Communications Strategy for the Global HQ pandemic return to work plan. Led all town hall meetings and managed the program.

Chicago, Il

I was selected by the company President for this newly created position to lead and manage special projects, while partnering with business leadership, R&D, and product teams to establish the Innovation to Consumer (I2C) stage gate process.* Directed construction, build-out, installation, and management of 3K SF, $1M Wilson U.S. Open Tennis retail store in New York City on time, within budget, and to specification. * Launched Laver Cup event to raise brand perception and value among top 60 customers / partners worldwide. Event celebrated City of Chicago and tennis tournament with dinner, hotel, tour, and brand experiences.* Presented on Global HQ relocation at the Architectural Firm for CoreNet Global Chicago chapter event and Gensler & Metropolis Think Tank event, “Life After Death of the Office, Chicago.” Asked to serve as judge on 2018 North Central Design Awards panel.* Established and documented I2C stage gate process with deliverables, accountabilities, and regular cadence of meetings to champion product innovation, accelerate speed to market, and share best practices.

Chicago

I was promoted to manage the company’s global HQ relocation from O’Hare to downtown Chicago on strategy, on time, and on budget. I stewarded relationships between the core management team, real estate partner, architects, construction company, vendors, partners, and new building management. * Positioned company for long-term future sustainability and growth with employee retention raised to 98%+ by orchestrating a strategic project to relocate company headquarters and 320 employees from the Chicago suburbs to 90K SF space in downtown Chicago on time and within $15M budget.* Created and managed Super Bowl NFL Wilson Consumer Experience to host and entertain guests with spa, shopping, golf, and dinner outings during weekend of the world’s largest sporting event.

I was hand-picked by the company President as a special project manager and as the company’s first Director of Corporate Communications. I managed all aspects of project management, including planning and logistics for physical moves, global company meetings, and employee events.* Created company’s first global headquarters by designing, managing logistics, and leading team to execute $14M relocation. HQ reflected brand, boosted employee morale, enhanced recruitment, and impacted customer, partner, and athlete perceptions.* Planned, coordinated, and managed on-site booth showcasing Making of Wilson NCAA Game Ball and retail component, capitalizing on interactive media opportunity at NCAA fan experience, Bracket Town.

Marketing Communications Manager - 1996 - 2006Drove brand awareness by managing all PR, advertising, interactive, and media marketing communications for team sports division. Led four-person creative services team.* Designed and implemented/executed PR strategies, direct mail/print/television advertising campaigns, video/photo shoots, and corporate/industry partnerships. * Directed PR agency in developing national football, basketball, baseball, softball, volleyball, and soccer publicity campaigns. * Coordinated involvement in tradeshows and events including National Sporting Goods Association Super Show, NFL Experience, Men’s and Women’s NCAA Final Four, and Men’s College World Series. * Noted for placing “Wilson” in Cast Away starring Tom Hanks resulting in company’s first award for Best Inanimate Object in a Motion Picture. * Doubled web traffic with more than 4M hits in one month. * Raised brand equity by initiating, coordinating, and executing company video with company-endorsed athletes including Michael Jordan, Pete Sampras, and Lindsay Davenport.Marketing & Communication Assistant - Racquet Sports 1996Customer Service - Racquet Sports 1995