Mackenzie Walsh Email & Phone Number

Pawtucket, Ri, Us

Boston, Ma, Us

Warwick, Ri, Us

- Managed the end-to-end media buying process, overseeing over $2M in media transactions- Dedicated point of contact for media-related matters for clients, conducting weekly status calls- Spearheaded influencer marketing and paid social initiatives for all clients- Worked with accounts and design teams to facilitate creation of creative assets for media campaigns

Warwick, Ri, Us

- Collaborated with the Media Manager and Director of Media & Strategy on media recommendations and plans.- Conducted influencer research and coordination for clients’ influencer marketing campaigns.- Managed media budgets and streamlined monthly invoicing processes for clients.

Pawtucket, Ri, Us

- Facilitated licensing approvals for renowned brands like Marvel and Comcast, overseeing the entire product development cycle.- Mediated effective communication between internal teams and external license owners, ensuring strict adherence to contractual obligations.

Elon, Nc, Us

- Monitored audience engagement for website, Facebook, and Twitter on a weekly and monthly basis to improve executive board understanding of audience- Oversaw analytics team and collaborated on reports on a weekly and monthly basis

Elon, Nc, Us

- Analyzed social media and website data to create monthly reports- Communicated insights to Analytics Director

Greensboro, North Carolina, Us

- Worked with a team of analysts and strategists on multiple accounts- Created analytics reports for clients such as Gold's Gym and Four Seasons Hotels

Elon, Nc, Us

- Served as a mentor to a cohort of first-year students during their first semester of college- Assisted instructor in planning and teaching a course to help acclimate new Elon students

Portsmouth, Rhode Island, Us

- Organized and Executed several major events including the University Orthopedics 5K, Wells Brew Fest, and Newport Craft Brew Races- Analyzed and reported on social media for the Amica Newport Marathon to identify trends and plan future promotions- Created Facebook ads and wrote a series of “Why I Run” blog posts to engage participants in the Amica Newport Marathon- Created how-to guides for Crowdrise fundraising for race charity partners

Pawtucket, Rhode Island, Us

- Assisted in the organization and execution of the 25th annual Best of Rhode Island™ PartySolicited items and coordinated online and in-party silent auctions to raise funds for a local charity, "Learn it to Earn It"- Wrote copy for Facebook and Twitter accounts- Created materials to support sales representatives

Providence, Us

- Organized the "Rhode Island Great Outdoors Pursuit", the DEM Director’s Office summer-long program dedicated to getting children outdoors and away from technology - Worked with communications specialist on social media and website for the Rhode Island Great Outdoors Pursuit- Created and distributed surveys for Rhode Island citizens to respond to the status of the state parks, conditions, bike trails, and service- Maintained legal and contractual records that the State of Rhode Island Department of Environmental Management entered into with private businesses