Mackenzie Walsh Email & Phone Number

Boston, MA, US

Warwick, RI, US

- Managed the end-to-end media buying process, overseeing over $2M in media transactions- Dedicated point of contact for media-related matters for clients, conducting weekly status calls- Spearheaded influencer marketing and paid social initiatives for all clients- Worked with accounts and design teams to facilitate creation of creative assets for media.

Warwick, RI, US

- Collaborated with the Media Manager and Director of Media & Strategy on media recommendations and plans.- Conducted influencer research and coordination for clients’ influencer marketing campaigns.- Managed media budgets and streamlined monthly invoicing processes for clients.

Pawtucket, RI, US

- Facilitated licensing approvals for renowned brands like Marvel and Comcast, overseeing the entire product development cycle.- Mediated effective communication between internal teams and external license owners, ensuring strict adherence to contractual obligations.

Elon, NC, US

- Monitored audience engagement for website, Facebook, and Twitter on a weekly and monthly basis to improve executive board understanding of audience- Oversaw analytics team and collaborated on reports on a weekly and monthly basis

Elon, NC, US

- Analyzed social media and website data to create monthly reports- Communicated insights to Analytics Director

Greensboro, North Carolina, US

- Worked with a team of analysts and strategists on multiple accounts- Created analytics reports for clients such as Gold's Gym and Four Seasons Hotels

Elon, NC, US

- Served as a mentor to a cohort of first-year students during their first semester of college- Assisted instructor in planning and teaching a course to help acclimate new Elon students

Portsmouth, Rhode Island, US

- Organized and Executed several major events including the University Orthopedics 5K, Wells Brew Fest, and Newport Craft Brew Races- Analyzed and reported on social media for the Amica Newport Marathon to identify trends and plan future promotions- Created Facebook ads and wrote a series of “Why I Run” blog posts to engage participants in the Amica.

Pawtucket, Rhode Island, US

- Assisted in the organization and execution of the 25th annual Best of Rhode Island™ PartySolicited items and coordinated online and in-party silent auctions to raise funds for a local charity, "Learn it to Earn It"- Wrote copy for Facebook and Twitter accounts- Created materials to support sales representatives

Providence, US

- Organized the "Rhode Island Great Outdoors Pursuit", the DEM Director’s Office summer-long program dedicated to getting children outdoors and away from technology - Worked with communications specialist on social media and website for the Rhode Island Great Outdoors Pursuit- Created and distributed surveys for Rhode Island citizens to respond to the.