Mateusz Wanat Email & Phone Number

Warsaw, PL

Bruksela / Warszawa

• Head of the Social Listening and Monitoring Hub for The Coca-Cola Company (WPP Open X Team)
• Leads the Social Intelligence and Data Offering across HQ in Belgium and DOC (Delivery and Operations Center) in South Africa.
• Manages the team of Data Analysts.
• Ensures work to be delivered to the highest standards by using a range of market-leading social and digital tools, as well as proprietary tools and services.
• Takes care of the capabilities that span audience profiling and segmentation, digital surveying, panel data, machine learning, and NLP, and custom intelligence tools.

Brussels Area, Belgium

• Led the Social Intelligence practice in the agency which brings the exploration, audit, capture, and synthesis of social media data, turning it into actionable insights and recommendations
• Contributed to the overall strategy development process by enriching it with relevant data insights
• Responsible for the Ogilvy Social.Lab Data offering

Rejon Bruksela, Belgia

• Led the Social Intelligence practice in the agency which brings the exploration, audit,capture, and synthesis of social media data, turning it into actionable insights andrecommendations
• Oversaw digital marketing & social media projects on several accounts (FMCG, Food & Drink,EU Institutions)
• Developed and implemented social media strategies for new business projects

Warszawa, woj. Mazowieckie, Polska

• Developed and implemented innovative digital strategies for all the brands with a cooperation with media and digital agencies.
• Implemented data driven approach within the digital communication of the whole portfolio
• Led projects in the areas of creative technology, communication, start-up collaboration and digital transformation
• Managed MarTech stack implementation, including CDP, DMP, DSP platforms

Warszawa, woj. Mazowieckie, Polska

• Spread the culture of digital innovation across Mediacom and among agency’s clients(Danone, Mars, The Coca Cola Company, PLAY, Shell)
• Managed and supervised the team of digital specialists
• Identified opportunities to drive revenue and profit growth and implemented them throughan innovative approach, processes, and start-ups collaboration

Warszawa, woj. Mazowieckie, Polska

• Managed digital campaign planning, buying and monitoring
• Delivered insightful and action-oriented reporting for the client base
• Supported the Digital strategy team
• Ensured the delivery of timely and accurate monthly invoicing and financial reports
• Contributed to campaign idea brainstorm sessions
• Assisted in wider team initiatives and ad hoc tasks

Warszawa, woj. Mazowieckie, Polska

• Planning, buying, monitoring and billing digital media campaigns
• Managing campaign trafficking, working with creative agencies and ad servers
• Ensuring all necessary campaign tagging is in place
• Reporting digital campaigns results
• Monitoring campaign activity on an ongoing basis
• Pulling together reports on campaign performance

Warszawa, woj. Mazowieckie, Polska

Master'S Degree, Global Production Engineering And Management

Master Thesis: Application of project-based management concept in operation of media agency - analysis and recommendations

Bachelor Of Science In Engineering, Printing Technology

Activities and Societies: Poligraficzne Koło Naukowe CMYK