Hello! I’m Wasif, an Ethical Brand Strategist & Designer, helping brands align their identity with their values. With 10+ years of experience, I specialize in crafting bespoke branding solutions that leave lasting impressions and serve a higher purpose.🌟 Aamal Studio: At Aamal, we are on a mission to deliver world-class branding for ethical brands—branding that is purposeful, values-driven, and crafted with excellence. Our goal is to empower brands that strive to make a positive impact, combining strategy and creativity to bring their vision to life.👨 Diverse Experience: My expertise spans diverse industries, including Real Estate, Footwear, Textile, Healthcare, RMG, Startups, Media, Hospitality, Retail, Food, and more. I’ve also had the privilege of working with nation-leading conglomerates and $1B companies, crafting brand identities and strategies that resonate deeply with their audiences.🌍 Crafted From Bangladesh, With Global Reach: While Aamal Studio is based in Bangladesh, our work speaks to a global audience. From launching new ventures to redefining established brands, we approach every project with care, creativity, and a commitment to excellence.🎨 Design With Depth: Branding, to me, is about more than visuals—it’s about uncovering the essence of a brand and transforming it into a strategic identity that reflects its values. Every detail, from storytelling to design, is approached with intent and precision.🤝 Let’s Build Together: Whether you’re creating a new brand or rethinking your current identity, let’s collaborate to craft something truly bespoke—designs that inspire, connect, and endure.Looking forward to the journey,Wasif
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Creative Director And FounderAamalDhaka, Bd -
Creative Director & FounderAamal 2023 - Present -
Co-Founder And Director (Creative & Design)Notcommon Advertising Dec 2016 - Dec 2022🌟 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗳𝗿𝗼𝗺 𝗜𝗻𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝘁𝗼 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 🚀---------------------------------------------------------------------In my role as Co-founder and Director (Creative & Design) at NOTCOMMON Advertising, I embarked on a transformative journey spanning three distinct stages of growth and achievement:🌱 𝗘𝗮𝗿𝗹𝘆 𝗦𝘁𝗮𝗴𝗲 (𝟮𝟬𝟭𝟲-𝟮𝟬𝟭𝟴)--------------------------------In the early stages, I immersed myself in hands-on creative work, actively contributing to social media design and management, logo concept development and design, presentation and pitch materials, and the creation of branding collateral such as brochures, flyers, advertisements, and merchandise.🚀 𝗠𝗶𝗱 𝗦𝘁𝗮𝗴𝗲 (𝟮𝟬𝟭𝟴-𝟮𝟬𝟮𝟬)-------------------------------Transitioning to the mid stage, I assumed the role of art director and led a dynamic creative team. My skills in concept development, visual identity, and crafting memorable presentations flourished. I became deeply involved in client communication, forging strong relationships and effectively translating client briefs into actionable directives for our creative team. Ensuring the highest quality deliverables remained a top priority.🌟 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗦𝘁𝗮𝗴𝗲 (𝟮𝟬𝟮𝟬-𝟮𝟬𝟮𝟮)-------------------------------------In the advanced stage, I further honed my skills, delving into strategic identity design, client pitching, and relationship maintenance. My knowledge of brand identity deepened, allowing me to apply strategic insights to our projects. I took the lead in shaping creative thinking and innovative directions, contributing significantly to the agency's growth and success.----------🌟🌟🌟----------
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Co-Founder And Director (Creative & Design)Fajr Lifestyle Magazine Apr 2014 - Dec 2022Dhaka, BangladeshAs a Co-founder and Director (Creative & Design) at Fajr Magazine, a lifestyle publication catering to the Muslim community, I played a pioneering role in shaping the creative and design aspects of the magazine. Throughout my tenure, I led the successful launch of 𝟳 𝗲𝗱𝗶𝘁𝗶𝗼𝗻𝘀, continually improving quality, content, and design. My responsibilities spanned across various critical areas, including:🌟 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴:---------------I led the charge in developing and evolving the magazine's unique brand identity, ensuring it resonated with our target audience and reflected our core values.📚 𝗘𝗱𝗶𝘁𝗼𝗿𝗶𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻:----------------------I was at the forefront of crafting compelling editorial layouts and designs, enhancing the overall reading experience for our readers.🎤 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗗𝗲𝗰𝗸𝘀:--------------------------I prepared captivating and persuasive presentation decks that effectively communicated our vision, mission, and offerings to stakeholders, partners, and clients.📱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽:-------------------------------I designed and led the social media team, overseeing all aspects of creative, content, and design. I ensured our social media presence was not only visually captivating but also aligned with our magazine's mission and values.🎨 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻 𝗧𝗲𝗮𝗺:-----------------------------I had the privilege of leading and mentoring the design team, fostering collaboration and innovation within the creative department.🖼️ 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴:-----------------I played a pivotal role in conceptualizing and crafting advertisements that not only promoted our partners' products and services but also maintained the integrity and aesthetics of our magazine.-----------☪☪☪----------- -
Vice President (Project)Notre Dame Science Club Nov 2010 - Oct 2011
Wasif Anjum Education Details
Frequently Asked Questions about Wasif Anjum
What company does Wasif Anjum work for?
Wasif Anjum works for Aamal
What is Wasif Anjum's role at the current company?
Wasif Anjum's current role is Creative Director and Founder.
What schools did Wasif Anjum attend?
Wasif Anjum attended Notre Dame College, Ahsanullah University Of Science And Technology.
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Wasif Anjum
Lahore -
Wasif Bashir Anjum
Franchise Owner, Concordia College, Walton Campus, Lahore. Franchise Owner Zaff Institute Of TechnologyLahore District -
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