Melissa Wasserman Email and Phone Number
Melissa Wasserman work email
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Melissa Wasserman personal email
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B2B & CONSUMER MARKETING | BRANDED CONTENT DEVELOPMENT | GO-TO-MARKET LEADERSHIP Highly creative, innovative marketing leader with a history of elevating brands and growing revenue in media, entertainment, lifestyle, and technology companies. Expert at building go-to-market strategies by leveraging creative thinking, imaginative problem-solving, and creating unique business opportunities. Skilled communicator and relationship builder, with a talent for developing high-performance teams, creating bridges of collaboration across diverse functions, and cultivating strong internal and external partnerships aligned with robust business objectives. Trusted business partner adept at working closely with C-level executives to overcome challenges, evangelize successes and strategize paths to growth.
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Head Of MarketingSamsung Ads Nov 2022 - PresentNew York, New York, UsDrive the Marketing function for managed and self-serve advertising products at Samsung. Identify points of difference, opportunities for engagement, public relations initiatives and key strategic partnerships that will elevate the Samsung Ads brand and result in increased revenue and positive brand sentiment.
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Senior Vice President MarketingCadent Jan 2020 - Feb 2023New York, Ny, UsLead the end-to-end marketing strategy for advertising technology solutions for agencies, television distributors/publishers, D2C clients and identity partners. Work in partnership with diverse functional areas and closely with C-suite executive team to drive attainment of goals aligned with future roadmap strategy. Own global go-to-market strategy and B2B brand narrative for both managed and self-service products for media buying, data driven audience solutions, marketing collateral and content. -
Senior Vice President Client Solutions & Integrated MarketingAmc Networks 2014 - 2019New York, Ny, UsLed AMC Television’s go-to-market and branded content efforts during the network’s expansion from linear programmer to streaming content provider growing revenue from $60MM to $1B+. -
Vice President Ad Sales MarketingAmc Networks 2007 - 2014New York, Ny, UsEstablished AMC’s value proposition and narrative targeting the advertising community as the network shifted to an ad-supported business model leading to its public offering. Supported some of the most popular and critically acclaimed series of all time including: Mad Men, Breaking Bad and The Walking Dead.
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Vice President, Marketing & Activation/Viacom/Cbs RadioViacom 2003 - 2007New York, Ny, UsDeveloped centralized partnership and promotional initiatives that engaged listeners of 180 radio stations in 29 major markets with consideration for region, format and talent. -
ConsultantMw Marketing 2000 - 2003Consulting practice focused on marketing partnerships for entertainment, publishing, gaming and CPG clients.
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Group Account Director / Pepsi Cola North AmericaTracylocke 1999 - 2000Irving, Texas, UsDirected development and execution of entertainment based promotional programs for core Pepsi brands (Pepsi, Diet Pepsi, Moutain Dew, Slice) at retail point-of-sale -
Director, Consumer Marketing / Vh1Vh1 1995 - 1999New York, UsEstablished consumer brand position and drove viewership and engagement supporting network's original long-form content
Melissa Wasserman Skills
Melissa Wasserman Education Details
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Cornell UniversityCommunication And Media Studies
Frequently Asked Questions about Melissa Wasserman
What company does Melissa Wasserman work for?
Melissa Wasserman works for Samsung Ads
What is Melissa Wasserman's role at the current company?
Melissa Wasserman's current role is Marketing Leader - Media, Entertainment and Technology Industries.
What is Melissa Wasserman's email address?
Melissa Wasserman's email address is mw****@****dent.tv
What schools did Melissa Wasserman attend?
Melissa Wasserman attended Cornell University.
What skills is Melissa Wasserman known for?
Melissa Wasserman has skills like Leadership, Marketing Management, Data Integration, Brand Activation, Social Media, Campaign Performance Analysis, Business Transformation, Strategic Partnerships, Key Account Development, Concept Development, Account Management, Mobile Marketing.
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