★ Established the business and assembled a team of 100 employees across California, Arizona, and Michigan. Grew the company to reach $1M in annual revenue for the last 2.5 years.★ Cultivated a customer base encompassing 50 of the largest Cannabis industry brands in California, helping brand ambassadors with toolsets for communications, scheduling, CRM, ERP, finance, payroll, and Human Resources functions.★ Created a state expansion roadmap that enables the company to set up operations in new states within two weeks. Led the penetration and growth of markets in Michigan and Arizona.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT TRUSTTREE CO.TrustTree Co. is a full-service cannabis brand support agency, providing marketing and merchandising services to the finest cannabis brands and dispensaries.

★ Oversees product development and engineering programs as the Principal Digital Product Manager.★ Automated workflows companywide using Salesforce CRM, Oracle ERP, UIPATH, Jira, and custom applications.★ Credited with replacing 17 legacy commerce solutions with headless e-Commerce architecture, supporting $200M in annual revenue.★ Strengthened engagement with internal and external applications while ensuring the scalability of the enterprise technology stack by introducing a formal integration layer.★ Worked with the Defense Logistics Agency to develop a next-generation commerce, compliance, and transaction engine and API on ServiceNow.★ In the role of Digital Transformation Manager, led executive-sponsored projects that included systems integration, portal development, product data systems, and Salesforce CRM development. Supervised three software developers and data analysts.★ Directed product development and management life cycle for data systems and front-end interfaces for portal applications used by employees and external stakeholders.★ Re-engineered product data systems and established the basis for a transition to an e-Commerce model.★ Implemented Jira, Jira Service Desk, and Confluence across the entire company.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT ADS INC.ADS Inc. is a Top-25 military equipment supplier that provides tactical equipment, procurement, logistics, government contracts and supply chain solutions.

★ Planned and directed projects of all sizes to meet the unique needs of clients.★ Projects included the development of a complete end-to-end marketing, lead capture, and transaction engine for a reverse life insurance company.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT DUSTCLOUD LABSDustCloud Labs is a boutique technical marketing consulting firm.

★ Served in a one-year role advising the business.★ Provided guidance and direction to enable the company to penetrate the US market for merchant services.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT SIMPLE PAYMENTSSimple Payments is a US-based merchant services company, sa subsidiary of National Payments, Canada's largest merchant services company.

★ Developed and managed a Data as a Product SaaS solution, encompassing a model providing information on 28 million motorcycle parts to a customer base of 2000 Power Sports, Marine, and Recreational Vehicle dealerships. Administered a $750,000 monthly budget.★ Supervised seven ETL developers and business analysts, with indirect authority over 50 professionals.★ Managed a team of website developers and designers in Chennai, India and Norfolk, Virginia.★ Led the development of a a migration engine and a project to transition thousands of clients off of legacy platforms to DX1.★ Successfully incorporated legacy system features into DX1 while introducing new functionality.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT DX1 LLCDX1 LLC develops dealer management software for motorsports dealerships.

As a senior business analyst for the taxonomy & search teams of Lowes.com, my job is to define, measure, and report on the feasibility, success, and efficiency of all Lowes.com taxonomy & search initiatives. To accomplish this, I forge partnerships and alliances with outside groups and individuals in order to align my initiatives with those of the greater organization and ultimately execute accurately and efficiently. My goal is to provide fact-based decision-making information and tools to the taxonomy and search teams. My work currently serves as a crucial asset for critical business decisions for the taxonomy, search, and online merchandising teams at Lowes.com.

As a taxonomy & search analyst for Lowes.com, my goal was to transform the online product data structure into one which was the most seamless and customer-friendly in the online retail industry. I accomplished this by working in cross-functional teams throughout Lowe's and with it's many product vendors to pre-define our product data requirements. Once Lowe's acquired the data, it was then my job to implement this data in the most intuitive way per the capabilities of site navigation, left-hand navigation filters, and search engine optimization (SEO).

I began in the Product Information Department as a member of our marketing data team and quickly became responsible for over 40 vendors as their primary contact to facilitate the synchronization of marketing data for use across the organization including Lowes.com, advertising, and in-store selling systems. In addition to vendor communication, I worked closely with merchandising, Lowes.com, and other departments to ensure the alignment of data synchronization with broader corporate requirements and initiatives.

In this position, I assisted new and continuous entrepreneurs in all aspects of business development. I assisted clients in all aspects of the SBA loan process. I also designed and conducted marketing research surveys and reports for clients.