Michael Blackwell Email & Phone Number

Auckland, NZ

Auckland, New Zealand

- Responsible for leading 4 brands globally including Simrad, B&G, C-MAP and CZONE.- People management skills managing two Global Brand Managers in the USA and UK- Creation of Global Brand Strategic Plans- Responsible for all NPI campaigns and asset development for our brands- Leading both internal and external teams to repositioned the Simrad brand

Auckland, New Zealand

- Managed the global launch of our latest operating system to our customers, boat builders and staff. Delivered both internal presentation actions and video content to support.

Auckland, New Zealand

- Responsible for leading a Marketing team of nine, across Asia, Australia and New Zealand.- Managed regional campaigns across New Zealand and Australia for our leading brands including Lowrance, Simrad, B&G and C-MAP.- Utilised ambassadors and key sponsorship to drive social media engagements across Australia and New Zealand.- Managed Regional Dealer.

Auckland, New Zealand

• Increased Huawei's brand awareness from 40% to 60% over two years, through traditional and non-traditional marketing.
• Managed the creation of the first Huawei Experience store in New Zealand, from conception to completion.
• Managed multiple relationships at different levels including operators, distributors and retail
• Created a content marketing campaign that exceeded expectations and drove over 65,000 views to our YouTube page, and click thru rates of over 4%
• Worked collaboratively with colleagues to create results driven, team orientated environment.
• Turned around an underperforming account, and grew sales to 117% of target in 2013 and 2014.

Auckland, New Zealand

- Launched Huawei's first branded device with Vodafone New Zealand, increasing our market share by 2% year on year.- Management of Retail Marketing Executive- Strategy and execution across PR, ATL, social media and retail- Carrier & retailer relationship development and management- Agency management across PR and media

Australia

• Led a joint initiative with Vodafone Australia to execute a nationwide experiential campaign, resulting in over 23k engagements. 70% responded that this experience was likely or very likely to influence their next.
• Collaborated with Nokia’s experiential agency to connect people to their V8 passion and leverage Nokia’s TeamVodafone sponsorship. This resulted in a campaign where we achieved a deeper engagement, which included a.
• Led the Nokia ATL campaigns in New Zealand, including the recently launched Nokia N9, partnering with Vodafone New Zealand that enabled Nokia to get greater reach for the campaign.
• Planning, developing and executing local retail campaigns.
• Evaluated the revenue and sell out of Nokia’s serviced accounts and re focused our marketing spend enabling greater efficiencies and maximum return.
• Managed the allocation of the Australia retail-marketing, and New Zealand marketing budget.

New Zealand

• Full responsibility in planning, developing, and executing global marketing campaigns. Exceeded sales targets of E75 campaign by 105% for first 3 months.
• Created a brief to look beyond traditional media, resulting in a media partnership with APN, who created a Nokia branded portal within nzherald.co.nz. This campaign won a Highly Commended Award at PANPA 2010 for.
• Recognised the influence and importance of Social Media, and launched only the second Nokia Facebook site in the SEAP region, which was recognised as best practice 6 months later.
• Responsible for delivering marketing objectives and plans to key local and regional stakeholders.
• Managed the transition of two new agencies on Nokia’s account.
• Managed external agencies on the Nokia account including JWT, Y & R, Carat and Pead PR.

New Zealand

• Planned, developed, and executed global and local marketing campaigns. Most notably working with one of New Zealand's premier bands Salmonella Dub, to offer a free sample of their music via hyper-tagging to help.
• Created two highly successful sales promotions in partnership with notable fashion designer Trelise Cooper and The Breast Cancer Research Trust, resulting in 11,500 handsets sold and raising $230k for breast cancer.
• Worked alongside the Marketing Manager and assisted in the creation of several country marketing plans outlining strategies moving forward.
• Responsibility for managing local marketing budgets of up to $8 million annually.
• Champion of promoting new media uptake, with a particular focus on search engine marketing.
• Managing and co-ordinated Nokia’s website and monthly email communication to their customer database.

United Kingdom

• Co-ordinated the development and production of seasonal brochures.
• Implemented specific direct marketing campaigns for each show. The ‘Christmas Extravaganza’ campaign achieved a 10% response rate; the highest in the Pavilions history.
• Developed a Marketing Information system. This improved the analysis of all marketing activities, moving from a show perspective to an overall trend perspective to determine channel effectiveness and ROI.
• Responsible for day to day management of the Distribution Officer.

United Kingdom

• Responsible for planning and implementing show specific marketing campaigns for all shows appearing at Plymouth Pavilions.
• Custodian of corporate identity; ensuring branding guidelines were adhered to in the production of all customer-facing materials.
• Designed on-site promotional material, including flyers, posters and banners.
• Liaised with advertising agencies, promoters, and printers to successfully promote shows and events held at Plymouth Pavilions.
• Responsibie for the Plymouth Pavilions website.
• Created an electronic database cataloguing all marketing assets.

United Kingdom

• Provided a customised solution to meet customer requirements in a complex and competitive sales environment.
• Achieved all personal sales targets over a nine-month period.
• No.1 salesman for Prepay phones in the South West region for June 2004.
• Responsible for competitor analysis on a weekly basis.

New Zealand

• Managed the aftercare relationship between Vodafone, Phone Manufacturers and our Service Agents.
• Strong Project Management experience:
• Conducting a service review of third party providers using quantitative and qualitative analysis. Presenting the recommendations and findings to senior management.
• Training and promoting Vodafone’s new ‘courier service’ to Customer Service Representatives and managers which increased service usage by 200%.
• National audit of loan phone programme

New Zealand

Starting out in the front line of Vodafone ensured I had a good understanding of who our customers were, what they were looking for and areas where we could improve.

Bachelor Of Commerce, Marketing And International Business

Bachelor of Commerce, Majoring in Marketing and International Business

Education record