I work across the impact and tech for good portfolios at Salesforce driving strategic event development, live event production, and brand positioning. At Salesforce we align event strategy with business strategy driving closing activity and generating new business for sales. Our events are designed to mature and accelerate pipeline, secure net-new impact brands and deepen customers confidence in our commitment to these sectors.

Technology is the most powerful equalizer of our time, providing access to data, knowledge, and — above all — connections. Salesforce.org puts the world’s best technology in the hands of nonprofits and educational institutions, so they connect their organizations and accelerate their impact. As a social enterprise, the more missions our technology supports, the more we can invest back into the community, creating an endless circle of good. Responsibilities: I lead the Salesforce.org Premier Event team, guiding production and event content strategies across American and European markets. Our events activate the Salesforce.org brand across multiple product and solution lines and engage strategic accounts, ultimately driving brand awareness, sales and ACV to grow our business.

With Environment California, you protect the places that all of us love and promote core environmental values, such as clean air to breathe, clean water to drink, and clean energy to power our lives. We focus on timely, targeted action that wins tangible improvements in the quality of our environment and our lives.

Google event marketing brings products to life, providing a magical lens through which users, partners and opinion leaders experience Google. Marketing teams tell the stories around Google products, people and programs and live and breathe the motto of "users first."Responsibilities: I work strategically with North American marketing partners & key executives in experiential product marketing across all major products within Google. My team produces and executes key event initiatives and marketing campaigns with the end goal of growing Google's business and enhancing product education and awareness.Get a glimpse of what drives Google while seeing some of the Google Event Marketing team's work by watching the keynote below...

Wildfire, a division of Google, is one of the world’s largest social media marketing software providers. Wildfire’s patent-pending technology allows brands, businesses, and agencies to create social campaigns and pages, communicate with their social audience, optimize ads, and measure social media performance. 30 of the top 50 global brands are Wildfire customers. Responsibilities:Responsible for the strategy, management and execution of all global marketing events for Wildfire, a division of Google. Manage the annual marketing events fiscal and financial calendars, establish event lead generation goals, and monitor metrics to improve event ROI and conversion. I report to, and work closely with, the Senior Marketing & Sales Director(s) to ensure that our event marketing is fully optimized and executed with speed and precision.

AnimationMentor.com is a global for-profit online animation school that provides state-of-the-art online education teaching students the skills to succeed as a professional animator in commercials, feature film studios and video game companies.Responsibilities:Analyze, plan and implement marketing and sales activities. Monitor target markets response to marketing and sales efforts. Providing leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals. Ultimately directing and assisting department(s) to achieve objectives established in the company’s strategic plan.

Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising, social media and campaign managers.Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.Identify, develop, and evaluate marketing strategy, based on knowledge of established company objectives, goals, market characteristics, and cost. Evaluate the financial aspects of marketing campaigns and products, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

ResponsibilitiesManage event planning and execution of tradeshows, conference panels, speaking engagements, recruiting, retention, student and employee events. Events strategically position and establish company culture, community, products and company objectives. Work closely across departments to execute and manage integrated marketing events, campaigns and promotions using SEO/SEM, email marketing, HTML sales landing pages, webinars and webcasts, social media and online advertising, while monitoring critical metrics and meeting company goals.

The New York Hall of Science is New York’s only hands-on science and technology center, serving more than 500,000 visitors annually. NYSCI's mission is to convey the excitement and understanding of science and technology to children, families, teachers and others by galvanizing their curiosity and offering them creative, participatory ways to learn. Responsibilities:Coordinated planned and executed 10 – 12 events per month ranging from: Bar/Bat Mitzvahs, weddings, corporate meetings, conferences, major motion picture and network film/photography shoots, sweet 16’s, fundraisers, government meetings and offsite tradeshows for $13M hands-on experiential science museum in NYC, serving more than 400,000 visitors annually.

2006 Summer Freelance Event ConsultantHuman Trafficking Conference, The Global Fund for Women, New York, New YorkThe Global Fund for Women is an international network committed to equality and social justice of women worldwide.Responsibilities: Managed and organized registration, travel and per diem for attendees to an international conference. Acted as liaison between Global Fund San Francisco office and New York venues, including hotel, meeting space, restaurants and ground transportation. Managed RSVP and travel accommodations for multi-national group.

McMenamins is a chain of 65 brewpubs, microbreweries, music venues, historic hotels, and theater pubs. The chain is located mostly in the Portland metropolitan area, but has many other locations in Oregon and Washington. They offer a variety of premier venues for events throughout the northwest. Responsibilities: Supported in-house event production for 10+ events each month. Worked with catering and event management to prepare and execute private events including: weddings, holiday parties, cocktails, reunions and milestone birthdays (average of 50 – 400+ people each event). Helped facilitate special event vendor production in multiple versatile spaces including manor estates, outdoor fields/orchards and barns.

LifeBalance is a wellness program designed to help members find well-being by participating in healthy activities. Members save at thousands of recreational, cultural, travel and wellness related businesses by utilizing the LifeBalance Vendor Network, featuring local, regional, national and online businesses in over 70 different categories. Responsibilities: Developed business in western region focusing on Washington, Oregon and Northern California. Qualified and targeted wellness accounts in health and entertainment sectors. Managed and developed relationships with vendors, providing on-boarding and account support throughout the program experience.