Working with global brands, companies and social impact initiatives to develop strategic and meaningful ideas that resonate with people.

Responsible for the conception and execution of all Marketing & Communications efforts for Dekmantel across events, talent, partnerships, merchandise and their record label, and the effective management of a cross-functional team of marketing and creative experts.

Responsible for creating and advancing long term strategic business plans (including Content, Channel, Ecomm and Social Strategy) that helped LOOP’s clients build their brand, grow their community, increase engagement and drive sales.

Responsible for the creation and implementation of the Global Artist Relations strategy in 20+ territories including UK, USA, Germany, South Africa and Brazil. Here I delivered a diverse selection of global campaigns with a diverse array of talent intended to engage with various audiences. This required me to manage multiple stakeholders across communications, digital, brand and product to turn creative, artist led initiatives into realistic timelines that delivered clear and tangible results for the brand.

Breaks Magazine was the editorial output of Breaks; an independent creative agency, breaking new ground for brands. Responsible for editorial strategy both online and in print.

Responsible for creating effective content and PR strategies for multilingual campaigns to ensure high value coverage. This required a thorough understanding of clients' proposition and market, researching and writing original content for blogs and websites as well as developing relationships with journalists for PR campaigns.

Worked as part of the Global Communications team executing communications strategy for various culture projects across 20+ markets.

Lead a team of 3 as part of the UK culture marketing team. Responsibilities included on-site management, pre planning and perfect execution of wider music strategy at UK festivals.

Responsible for building the Red Bull brand on Nottingham University Campus.

Field marketing at multiple festivals throughout the UK including Bestival, V Festival and T in the Park.

Freelance writer for online lifestyle magazine covering music and cultural events taking place in Nottingham.

Season work - responsible for maintaining and operating ski lifts for resort guests as well as ensuring good customer relations.

Conducted market research for leading market research organisation.