Michael West, Mba Email and Phone Number
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Michael West, Mba personal email
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I'm a marketing professional with consummate experience in the "4Ps" of marketing: product, price, place & promotion. I direct the marketing department as a profit center- not a cost center. I grew the top-line at Dacor establishing a B2B loyalty program, and at Alpine Electronics created the first consumer/B2C lease program. I re-positioned the Eclipse brand to appeal to new segments and spearheaded entry into a new dealer channel and big-box channel increasing sales.Managing director of marketing operations: brand positioning & strategy, P&L portfolio management, established sales budgets, directed agencies, MarCom/PR, website creation, SEO/SEM digital programs, social media, print & digital ad creative, media buys, B2C/B2B promotion & spiff programs, CRM, promotion partnerships, product joint ventures, new channel entry, eCommerce, and trade show management.I have consumer goods accomplishments in building products, appliances, consumer electronics and automotive. B2B marketing achievements in the construction and building products industry, sensors and appliance controls managing technical NPD/new product development.
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Director Of Product Management And MarketingDiamond W Nov 2023 - PresentCity Of Industry, California, Us
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Senior Director Of MarketingSafeworkcm Jul 2023 - Oct 2023Anaheim, Ca, Us -
Senior ConsultantWestone Consulting Llc May 2021 - Jun 2023
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Senior Director Of Marketing And CommunicationsOmega Products International Sep 2018 - Apr 2021Corona, Ca, Us -
Director Of MarketingDacor/Samsung Appliances Sep 2013 - Apr 2018Ridgefield Park, New Jersey, UsDirected marketing operations: brand identity, all creative materials, marketing dept. budget, managed agencies, created a completely new website with a responsive web design platform, MarCom/PR, Social Media content, B2C sales promotion programs, brand strategy, POP creation, catalog production, ad creative in print & digital, all media buys, ratings & review program, re-targeting banner ads, fulfillment/eCommerce & trade shows. Obtained network TV coverage for the first time in company history, created the ToTheTrade designer incentive program increasing revenue Directed the RFP process choosing a new creative ad agency (TeamOne/Saatchi) Restructured the digital asset management system (images & video distribution) increasing B2B customer usage six-fold, growing brand awareness & sales with dealers in their advertising Managed the brand to successfully compete in the premium appliance category -
Director Of MarketingIteris, Inc. Mar 2010 - Dec 2012Austin, Texas, UsA $60M manufacturer of machine-vision video sensors for traffic signal controls & vehicles.Directed marketing strategy, new product development, pricing strategies, MarCom and sales channel development for US and international markets Started the Social Media program at Iteris and modernized print media with web connectivity- first to utilize QR code advertising in the industry Created a partnership with Audiovox Electronics that enabled entry into the consumer space- a company first. Endeavor saved $2 million in planned investment costs Developed the first consumer product in the corporation’s history (vehicle lane-departure-warning) and secured a new revenue stream licensing agreement. -
ConsultantEnergy Power Solutions Nov 2009 - Mar 2010
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Marketing DirectorFujitsu Nov 2003 - Nov 2009JpDirected brand identity, market research, product marketing, and public relations/advertising Created a new category of automotive GPS devices, co-branded with TomTom. Orchestrated the launch at CES. Unique new category was recognized at CES with a CEA award. Built a new e-commerce B2B website resulting in 100% ordering compliance within 60 days of launch. Revamped the B2C website & Social Media: creative content, copywriting & promotions Increased top-line sales $23M in by developing the strategic plan for new channel sales at Circuit City. Presented plan to the Board of Directors and managed marketing implementation Earned media placement successes include the NBC Today Show, CNN, Fox News, USA today & more. Purchased media advertising buys in print & online: banners, SEO & PPC -
Market DirectorRobertshaw Feb 2000 - Oct 2003Itasca, Il, UsP&L management of a $45M business unit: sales budget, new product development (NPD), and marketing. Directed NPD from concept to market launch as the cross-functional leader, utilizing Six Sigma principles. Directed internal company departments in a matrix organization. Increased gross-margin 21% ($2.52 million/yr) by leading the product development team that replaced the highest selling gas valve product platform (Aurora) Secured executive approval of a $2.1M capital investment project and determined the five-year strategic roadmap for the business: competitive landscape, SWOT analysis & product life-cycles Authorized prices and margins for all RFQ’s and set sales budget/forecast with account managers -
Marketing Planning ManagerAlpine Electronics Of America, Inc. 1998 - 2000Torrance, Ca, Us Built a new consumer database system/profit center by redesigning the global warranty card operation- for market research, direct mail marketing & CRM Established a national consumer lease/financial program for key products attracting a new customer segment- an industry first, resulting in a 4% category sales increase -
Market Research ManagerSprint 1997 - 1998Overland Park, Kansas, UsDirected market research for quantitative pricing strategies, brand positioning, direct mail promotions and customer segmentation. Established and maintained the company customer satisfaction index (CSI score) used for research, PR and company bonus plan compensation. Created the first diversity marketing initiative, Hispanic segmentation resulted in the first Spanish language phone for Sprint PCS. Sourced and managed Hispanic ad agency EnLace -
Sr. Marketing AnalystHonda R&D Americas, Inc. 1995 - 1997Torrance, Ca, Us Directed market research for Honda’s electric vehicle program, EV Plus. Determined criteria for dealer selection and achieved retail sales goal by Internet recruiting, directing agency RP&A, Inc. Marketed and sold Honda’s first CNG alternate-fuel-vehicle to a CA Utility (Pacific Gas & Electric) -
Marketability EngineerMazda North American Operations 1991 - 1995Irvine, California, Us
Michael West, Mba Skills
Michael West, Mba Education Details
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California State Polytechnic University-PomonaEngineering -
University Of PhoenixBusiness Administration
Frequently Asked Questions about Michael West, Mba
What company does Michael West, Mba work for?
Michael West, Mba works for Diamond W
What is Michael West, Mba's role at the current company?
Michael West, Mba's current role is Senior Director of Marketing | Business Development | Brand Strategy.
What is Michael West, Mba's email address?
Michael West, Mba's email address is mi****@****ero.com
What is Michael West, Mba's direct phone number?
Michael West, Mba's direct phone number is +131032*****
What schools did Michael West, Mba attend?
Michael West, Mba attended California State Polytechnic University-Pomona, University Of Phoenix.
What skills is Michael West, Mba known for?
Michael West, Mba has skills like Product Marketing, Marketing Strategy, Marketing, Cross Functional Team Leadership, Market Research, Crm, Product Development, Strategic Planning, Product Launch, Market Planning, Management, Social Media.
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