Director Of Product Management And Marketing
Current
Nov 2023 - Present
AeroLeads people directory · profile
Michael West, Mba Email & Phone Number
Senior Director of Marketing | Business Development | Brand Strategy
at
Diamond W
1 work email found
@netzero.com
3 phones found area 310 and 626
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Director of Marketing | Business Development | Brand Strategy
Location
Los Angeles Metropolitan Area, United States, United States
Who is Michael West, Mba? Overview
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Quick answer
Michael West, Mba is listed as Senior Director of Marketing | Business Development | Brand Strategy at Diamond W, based in Los Angeles Metropolitan Area, United States, United States. AeroLeads shows a work email signal at netzero.com, phone signal with area code 310, 626, and a matched LinkedIn profile for Michael West, Mba.
Michael West, Mba previously worked as Director of Product Management and Marketing at Diamond W and Senior Director of Marketing at Safeworkcm. Michael West, Mba holds Bsee, Engineering from California State Polytechnic University-Pomona.
Company email context
Email format at Diamond W
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*@netzero.com
68% confidence
AeroLeads found 1 current-domain work email signal for Michael West, Mba. Compare company email patterns before reaching out.
Profile bio
About Michael West, Mba
I'm a marketing professional with consummate experience in the "4Ps" of marketing: product, price, place & promotion. I direct the marketing department as a profit center- not a cost center. I grew the top-line at Dacor establishing a B2B loyalty program, and at Alpine Electronics created the first consumer/B2C lease program. I re-positioned the Eclipse brand to appeal to new segments and spearheaded entry into a new dealer channel and big-box channel increasing sales.Managing director of marketing operations: brand positioning & strategy, P&L portfolio management, established sales budgets, directed agencies, MarCom/PR, website creation, SEO/SEM digital programs, social media, print & digital ad creative, media buys, B2C/B2B promotion & spiff programs, CRM, promotion partnerships, product joint ventures, new channel entry, eCommerce, and trade show management.I have consumer goods accomplishments in building products, appliances, consumer electronics and automotive. B2B marketing achievements in the construction and building products industry, sensors and appliance controls managing technical NPD/new product development.
Listed skills include Product Marketing, Marketing Strategy, Marketing, Cross Functional Team Leadership, and 46 others.
Current workplace
Michael West, Mba's current company
Company context helps verify the profile and gives searchers a useful next step.
13 roles · 35 years
Michael West, Mba work experience
A career timeline built from the work history available for this profile.
Senior Director Of Marketing
Jul 2023 - Oct 2023
Senior Consultant
Westone Consulting Llc
May 2021 - Jun 2023
Senior Director Of Marketing And Communications
Sep 2018 - Apr 2021
Director Of Marketing
Directed marketing operations: brand identity, all creative materials, marketing dept. budget, managed agencies, created a completely new website with a responsive web design platform, MarCom/PR, Social Media content, B2C sales promotion programs, brand strategy, POP creation, catalog production, ad creative in print & digital, all media buys, ratings &.
Sep 2013 - Apr 2018
Director Of Marketing
A $60M manufacturer of machine-vision video sensors for traffic signal controls & vehicles.Directed marketing strategy, new product development, pricing strategies, MarCom and sales channel development for US and international markets Started the Social Media program at Iteris and modernized print media with web connectivity- first to utilize QR code.
Mar 2010 - Dec 2012
Consultant
Energy Power Solutions
Nov 2009 - Mar 2010
Marketing Director
Directed brand identity, market research, product marketing, and public relations/advertising Created a new category of automotive GPS devices, co-branded with TomTom. Orchestrated the launch at CES. Unique new category was recognized at CES with a CEA award. Built a new e-commerce B2B website resulting in 100% ordering compliance within 60 days of.
Nov 2003 - Nov 2009
Market Director
P&L management of a $45M business unit: sales budget, new product development (NPD), and marketing. Directed NPD from concept to market launch as the cross-functional leader, utilizing Six Sigma principles. Directed internal company departments in a matrix organization. Increased gross-margin 21% ($2.52 million/yr) by leading the product development team.
Feb 2000 - Oct 2003
Marketing Planning Manager
Built a new consumer database system/profit center by redesigning the global warranty card operation- for market research, direct mail marketing & CRM Established a national consumer lease/financial program for key products attracting a new customer segment- an industry first, resulting in a 4% category sales increase
1998 - 2000
~2 yrs
Market Research Manager
Directed market research for quantitative pricing strategies, brand positioning, direct mail promotions and customer segmentation. Established and maintained the company customer satisfaction index (CSI score) used for research, PR and company bonus plan compensation. Created the first diversity marketing initiative, Hispanic segmentation resulted in.
1997 - 1998
~1 yr
Sr. Marketing Analyst
Directed market research for Honda’s electric vehicle program, EV Plus. Determined criteria for dealer selection and achieved retail sales goal by Internet recruiting, directing agency RP&A, Inc. Marketed and sold Honda’s first CNG alternate-fuel-vehicle to a CA Utility (Pacific Gas & Electric)
1995 - 1997
~2 yrs
Marketability Engineer
1991 - 1995
~4 yrs
2 education records
Michael West, Mba education
Bsee, Engineering
California State Polytechnic University-Pomona
Mba, Business Administration
University Of Phoenix
FAQ
Frequently asked questions about Michael West, Mba
Quick answers generated from the profile data available on this page.
What company does Michael West, Mba work for?
Michael West, Mba works for Diamond W.
What is Michael West, Mba's role at Diamond W?
Michael West, Mba is listed as Senior Director of Marketing | Business Development | Brand Strategy at Diamond W.
What is Michael West, Mba's email address?
AeroLeads has found 1 work email signal at @netzero.com for Michael West, Mba at Diamond W.
What is Michael West, Mba's phone number?
AeroLeads has found 3 phone signal(s) with area code 310, 626 for Michael West, Mba at Diamond W.
Where is Michael West, Mba based?
Michael West, Mba is based in Los Angeles Metropolitan Area, United States, United States while working with Diamond W.
What companies has Michael West, Mba worked for?
Michael West, Mba has worked for Diamond W, Safeworkcm, Westone Consulting Llc, Omega Products International, and Dacor/Samsung Appliances.
How can I contact Michael West, Mba?
You can use AeroLeads to view verified contact signals for Michael West, Mba at Diamond W, including work email, phone, and LinkedIn data when available.
What schools did Michael West, Mba attend?
Michael West, Mba holds Bsee, Engineering from California State Polytechnic University-Pomona.
What skills is Michael West, Mba known for?
Michael West, Mba is listed with skills including Product Marketing, Marketing Strategy, Marketing, Cross Functional Team Leadership, Market Research, Crm, Product Development, and Strategic Planning.
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