Michael Green, Mba Email and Phone Number
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Accomplished Sales and Marketing Operations Manager and MBA graduate with more than 20 years experience in telecommunications and high-tech industries. In my career, I have built and led high-performing teams and have extensive experience architecting and implementing B2B demand generation and sales funnel management systems. I have a bias for collecting data and leveraging metrics to guide strategy and design. I am regarded as a mature and accountable business leader and a “blank sheet of paper” thinker who fearlessly tackles complex transformation issues in ever-shifting business and work environments.I don’t believe in the separation of marketing and sales. They both have one goal, to drive revenue. With a bit of planning and clear hand offs, the two teams can work seamlessly.I have experience with: - Demand Creation Strategy & Execution - Marketing & Sales Process Design & Alignment - Marketing & Sales Funnel Reporting & Analytics - Return on Investment Reporting - Campaign Planning & Execution - Lead Recycling & Nurturing - Marketing Database & Contact Segmentation - Marketing & Sales Automation - Contact Acquisition - Sales Forecasting - Marketing & Sales Alignment - Inbound Marketing - Search Engine Optimization
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Director Or Revenue OperationsUs Signal Sep 2024 - PresentGrand Rapids, Michigan, UsWorking to Integrate OneNeck IT Solutions into the US Signal Business
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Director Of Revenue OperationsOneneck It Solutions Sep 2022 - Sep 2024Madison, Wisconsin, UsKey Achievements:- Developed the 'Golden Thread' analytics model, evolving the way we approach strategic long-range forecasting and target setting.- Led comprehensive TAM Intent Data Analysis, delivering critical insights into market dynamics and shaping sales strategies across multiple sales territories.- Implemented efficient inbound and ABX workflows, aligning teams and streamlining processes to deliver against our targets.- Created a robust monthly marketing and acquisition metrics reports, fostering a culture of transparency and continuous improvement.- Spearheaded key systems acquisitions and renewals, ensuring our toolkit remains at the forefront of industry standards.- Designed an insightful Sales Leader Dashboard, providing comprehensive views into sales dynamics and aiding strategic decision-making.Skills & Expertise:- Team Leadership & Development- Cross-Functional Collaboration- Revenue Operations Management- Strategic Planning & Forecasting- Advanced Analytics & Data Visualization- Process Optimization- Technical Proficiency in Tools like Demandbase, 6sense, HubSpot, Excel, SQL and Python -
Director Of Marketing OperationsOneneck It Solutions Dec 2017 - Sep 2022Madison, Wisconsin, Us
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Principal Marketing Analytics ManagerLevel 3 Communications Apr 2014 - Nov 2017Broomfield, Colorado, UsResponsible for effectively identifying and implementing marketing best-practices and technologies to transform the North America Marketing organization from a cost center to a demand generation engine.- Lead the development and implementation of sales and marketing predictive analytics system estimated to deliver a 10%-20% increase in per rep monthly sales productivity- Leveraged predictive analytics system to increase closed win rate to 18%- Designed and implement an integrated digital marketing systems- Responsible for demand modeling, revenue forecasting, inbound/outbound campaign integration, marketing/sales automation, campaign design, campaign optimization and marketing / sales analytics -
Sr. Manager, Marketing Operations / Global Demand CenterLevel 3 Communications Jan 2013 - Apr 2014Broomfield, Colorado, UsEstablished a global Demand Center “center of excellence model” closely aligned with the Product Management, Segment Marketing, Field Marketing, Inside Sales and Direct Sales teams. This team offers best-practice advisory, execution and technical resources to enable the delivery of scalable, repeatable and predictable demand creation programs across regions. I currently lead a team of demand strategy, SEO, tele-services, marketing/sales automation, lead nurturing and data and marketing/sales infrastructure experts.- Implemented a perpetual demand creation (PDC) strategic framework and systems platform (SFDC-Eloqua-PowerDialer-Full Circle), which is expected to generate a 740% improvement in marketing-sourced revenue over the next two years- Developed a contact acquisition strategy that will deliver nearly 50,000 hours of core selling time annually back to the Enterprise sales team- Grew our inbound web leads 45% YoY and generated over $2.55M in inbound sales pipeline YTD with an 85% sales accepted lead rate and a ROI of 556%- Supported and executed over 50 Segment Marketing and Field Marketing digital campaigns annually
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Emerging Leaders ProgramLevel 3 Communications Jul 2011 - Jun 2013Broomfield, Colorado, UsTwo-year global leadership development program designed to advance business acumen and build partnerships among business leaders and executives across the enterprise.
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Sr. Manager, Marketing Operations / Database MarketingLevel 3 Communications Jun 2006 - Dec 2012Broomfield, Colorado, UsResponsible for driving operational discipline in Marketing to increase overall efficiency and effectiveness through the development of processes, technology, metrics and best practices. Also charged with formulating and delivering high performing campaign and lead management strategies to meet marketing-sourced revenue objectives.- Architected the design and delivery of a perpetual demand creation roadmap (people, process and technology) to increase marketing and sales accountability, efficiency and effectiveness - Designed and launched three persona-based integrated digital marketing campaigns in addition to the company’s first persona-based inbound welcome lead nurturing program - Launched Level 3’s first Marketing & Sales SLA program to increase accountability and minimize waste- Grew the number of inbound web leads 20% YoY and exceeded our closed deal target by 7%- Led the integration of two Fortune 500 global website programs following M&A activity
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Manager, Sales OperationsLevel 3 Communications Dec 2005 - Jun 2006Broomfield, Colorado, UsLed the integration of the sales funnel and customer information systems from Wiltel, Looking Glass, Progress, Telcove, Broadwing and ICG into Level 3’s infrastructure.- Standardized and coordinated the training of Sales on a consolidated funnel management process- Rationalized customer information across the new enterprise to break the company into wholesale and enterprise business units
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Sr. Analyst, Sales OperationsLevel 3 Communications Aug 2002 - Dec 2005Broomfield, Colorado, UsResponsible for the design and implementation of the sales funnel management and revenue forecasting processes and deployment of company wide SFA system.- Developed sales funnel management process- Led effort with Finance and Human Resources to align operating plan, quota retirement, commission payout, and revenue forecast- Ran monthly executive all-hands meeting to advised Presidents of Sales, Marketing, Operations, Finance, Human Resources, and CEO on important sales activities, competitive intelligence and forecasted revenue
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Sr. Network EngineerMci Worldcom Jan 2000 - Aug 2002Basking Ridge, Nj, UsDesigned fiber optic long distance networks, created augmentation strategies to free stranded network capacity and worked with Sales and Business Development teams to respond to RFPs. -
Sr. Pricing AnalystMci Worldcom Aug 1998 - Jan 2000Performed competitive analysis and created pricing strategy for wholesale voice, local and internet products. Designed and built quoting tools used by Sales.
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Sr. Network Planning AnalystMci Worldcom Aug 1996 - Aug 1998Designed and built LEC tariff rate tracking system. Worked with Network Engineering to combine tariff system with network design to build cost models. I used these models to recommend traffic routing scenarios saving the company $300M a year in access costs. Next, I worked with Product Management to use this system to build WorldCom’s largest wholesale voice product generating $900M in annual revenue.
Michael Green, Mba Skills
Michael Green, Mba Education Details
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Oklahoma City UniversityEmphasis In Finance -
Oklahoma State UniversityMarketing And Management
Frequently Asked Questions about Michael Green, Mba
What company does Michael Green, Mba work for?
Michael Green, Mba works for Us Signal
What is Michael Green, Mba's role at the current company?
Michael Green, Mba's current role is Director Of Revenue Operations at US Signal.
What is Michael Green, Mba's email address?
Michael Green, Mba's email address is mw****@****hoo.com
What is Michael Green, Mba's direct phone number?
Michael Green, Mba's direct phone number is +191854*****
What schools did Michael Green, Mba attend?
Michael Green, Mba attended Oklahoma City University, Oklahoma State University.
What are some of Michael Green, Mba's interests?
Michael Green, Mba has interest in Demand Generation, Process, Marketing, Education, Organization And System Design, Science And Technology, Food And Travel, Arts And Culture.
What skills is Michael Green, Mba known for?
Michael Green, Mba has skills like Strategy, Telecommunications, Demand Generation, Multi Channel Marketing, Product Management, Crm, Management, Strategic Partnerships, Salesforce.com, Leadership, Go To Market Strategy, Analytics.
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