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A highly skilled and intelligent internet marketer that possesses extensive knowledge of the e-commerce industry. With a background in computer science, has developed strong technical abilities to support, configure and optimize large multinational Paid Search (SEM), Affiliate, Display, Product Listing Ads (PLA), Retargeting, Paid Social and Organic Social campaigns. Strong communicator and proven ability to successfully manage externally facing clients.Clear, defined and measurable success is evident in each role to date leading to an accelerated career path. Currently Head of Performance Marketing at Atlassian overseeing paid marketing and SEO performance. Thrives in fast paced environments where data analysis is key in driving strategic priorities and results for online marketing campaigns.Specialties: Microsoft Excel, SQL, Pay-Per-Click (PPC), lead generation marketing, SEM campaigns, Project Management, paid search advertising, Google Adwords, Google Analytics, Yahoo Search Marketing, Bing, Teradata SQL, Mediaplex, CMBS, Kenan, Arbor Billing Platform 11.0, Analytics, Affiliate Network Marketing, ePN, ebay partner network, CPA, Facebook, Social, Instagram, Twitter, Display, Retargeting, Revenue Share marketing, Growth Hacker
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Vp Demand GenerationIntercomCalifornia, United States -
Vp, Global Head Of Performance Marketing And StrategyAtlassian Apr 2021 - PresentSydney, Nsw, AuAlign strategy and operations for email, SEO and paid marketing channels to help Atlassian achieve it's Big Hairy Audacious Goal (BHAG) to engage 100 million MAU in the cloud. Joined Atlassian Leadership Group. -
Head Of Performance MarketingAtlassian Mar 2018 - Mar 2021Sydney, Nsw, AuHead of Performance Marketing for SEO, paid search, paid display, social and paid review sites. Promoting Atlassian suite of B2B products to unleash the power of all teams: Jira Software, Bitbucket, Confluence, Trello and Jira Service Management.
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Advisory Board MemberFirebolt Mar 2023 - PresentKirkland, Washington, UsMember of the Firebolts Advisory Board -
Expert In ResidenceRippleworks May 2021 - PresentRedwood City, California, UsRippleworks supports the fastest growing, most impactful social ventures in the world. Rippleworks engages executive-level volunteers with deeply relevant experience to help ventures tackle their top operational challenges through short-term, high-impact projects. In 2021, I worked with Upwardly Global to improve digital marketing operations by deepening analytics and experimentation capabilities to grow participant acquisitions. -
Growth AdvisorTidemark Jan 2021 - PresentGrowth advisory committee providing world class guidance and strategy to Tidemarks portfolio community. -
Senior Director Internet MarketingFanatics, Inc. May 2017 - Mar 2018New York, Ny, Us -
Director Of Internet MarketingFanatics, Inc. Dec 2014 - Apr 2017New York, Ny, UsManaged teams of internet marketers overseeing paid and organic social, display, comparison shopping engine and marketplaces budgets for Fanatics and subset of 250+ retail partners. Drove growth for Fanatics through feed based product listing ads (PLA's) on Google, Bing and Yahoo. Grew revenue from online stores on ebay and other marketplaces. Launched multiple highly successful and effective paid social campaigns on Facebook, Instagram and Twitter for Fanatics and partners.
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Senior Internet Marketing Manager - AffiliatesEbay Inc Jul 2012 - Dec 2014San Jose, Ca, UsLead a team to optimize eBay Partner Network Affiliate Program marketing efforts to bring publishers and advertisers together. Focused on key verticals such as Motors, Electronics, Fashion, Home and Garden and Daily Deals business opportunities. Drove success through close collaboration with cross functional partners, alignment with vertical category leads, efficient spend management and process improvements. -
Internet Marketing ManagerEbay Inc Feb 2011 - Jul 2012San Jose, Ca, UsManaged a team of 10 paid search marketing specialist for international paid search marketing. Specialized in testing and optimizing return on investment.
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Paid Search Ops ManagerEbay Inc Dec 2008 - Feb 2011San Jose, Ca, UsManaged 11 eBay International SEM country portfolio's including Germany, United Kingdom, Australia, Spain, Italy and France across search partners Google, Yahoo Search Marketing (YSM) and Microsoft Bing. Size of portfolio ranged between 200K keywords to 5 million+ per country. Developed new methods to increase efficiency through use of complex data analysis to achieve maximum ROI.
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Business AnalystEbay Inc Nov 2007 - Dec 2008San Jose, Ca, UsProvided financial analysis for accurate revenue forecasting and reporting. Advanced skills and knowledge of reporting tools Business Objects, Microstrategy and QueryMan to extract information from the teradata warehouse.Responsible for writing queries to extract data rich targeted user mailing lists from the large keyword datamarts for online EDM campaignsProvided valuable data insights to users on site behavior to allow management to make informed business decisions
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Billing Solution DesignerOptus Jul 2006 - Oct 2007Macquarie Park, Nsw, AuGathered requirements for Kenan Arbor and wrote solution design documents for a large internal project to replace one of the companies oldest legacy billing systems. Analyzed requirements for all marketing requests related to Optus Postpaid Mobile rate plans and Prepaid Mobile rate plans. Configured, end to end system tested and released new Arbor and Siebel CRM rate plans into production environmentsLead efforts to resolve anomalies or issues that occurred during billing so as to minimize impact on consumers -
System Analyst SupportOptus Jan 2004 - Jun 2006Macquarie Park, Nsw, AuConfigured, tested, controlled and maintained the billing products and pricing tables in Kenan Arbor BP billing system, XACCT, VSAT, CASS and CMBS.Provided 3rd level support for appropriate backup and disaster recovery processesRepresented Billing in core groups to ensure smooth successful launch of strategic projects
Michael Lee Skills
Michael Lee Education Details
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UnswSql
Frequently Asked Questions about Michael Lee
What company does Michael Lee work for?
Michael Lee works for Intercom
What is Michael Lee's role at the current company?
Michael Lee's current role is VP Demand Generation.
What is Michael Lee's email address?
Michael Lee's email address is mw****@****ail.com
What is Michael Lee's direct phone number?
Michael Lee's direct phone number is +140896*****
What schools did Michael Lee attend?
Michael Lee attended Unsw.
What skills is Michael Lee known for?
Michael Lee has skills like Sem, E Commerce, Analytics, Ppc, Web Analytics, Online Advertising, Online Marketing, Mobile Devices, Google Adwords, Digital Marketing, Google Analytics, Sql.
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