Melissa Wicklow Email & Phone Number

San Francisco Bay Area

Manage the District’s tickets (“fare media”) program for SamTrans and Caltrain, including developing ticket vendor printing contracts and addressing issues; drafting of budgets based on current inventory and usage, past order history, forecasting changes and current/future pricing; purchasing, controlling, testing, distributing and reconciling inventory; communicating with District operations teams to ensure acceptance; and administering the SamTrans refund process.Manage Caltrain’s $10.7 million+ revenue-generating Go Pass program, through identifying new corporate customers and negotiating contracts, fare media distribution, business services such as invoicing, reviewing and tracking contract requirements, developing communications to market the program to external audiences and to keep current participants informed; and SamTrans group sales program through identifying new customers, processing requests, surveying external customers for feedback and communicating with internal customers to ensure customer satisfaction and repeat business.Manage the SamTrans/Caltrain consignee network generating $2.7 million+ in revenue, through identifying new providers and negotiating fare media contracts, providing business services such as fare media distribution, account reconciliation and financial evaluations of performance and building relationships through communication and in-person visits. Lead and coordinate teams for special projects including fare increases, service changes, farebox implementation, codified tariff changes and special promotions such as the Summer Youth Pass and San Mateo County Fair ensuring that tasks are handled in a timely, accurate manner.Create, maintain and distribute sales reports and notify team members of any trends. Utilize specialized in-house systems to generate reports and program Ticket Vending MachinesGuide and assist staff with writing procedures, recommending process improvements and training staff as necessary.

Managed corporate, university and other social group events including VIP events for political leaders and corporate executives, including proposal development; event sales and reservations; event planning and logistics; menu customization; providing detailed BEO reports to kitchen, banquet and custodial staff; and day-of-event coordination, to ensure the event ran smoothly and exceeded client’s expectations.Coordinated first annual corporate tasting event to introduce HFE as the ultimate venue to prospective clients and remind current clients of what the HFE has to offer; developed event materials such as tour passes, display boards, gift certificates and invitations; solicited donations from vendors; created a marketing plan; oversaw event mailing; and managed RSVP process.Enhanced HFE’s marketing efforts by developing new databases, website updates, design and placement of advertising and redesign of external customer materials such as the restaurant and catering menus and expanded the media relations effort through the writing of news releases, developing a media database, creating media kit materials and coordinating the HFE brand redesign.

Served as Chairman of People Systems Team and coordinated employee events such as barbecues, annual holiday potluck lunch and the annual holiday party consisting of 250+ employees, clients and vendors.Designed and coordinated paid advertising & list surveys for publicationsDeveloped meeting agendas and minutes for PST & marketing meetingsDeveloped the internal employee newsletter, Highlights & Directions, distributed to 75 employeesCoordinated, researched, wrote, designed and maintained marketing/sales materials including project descriptions, project experience lists/matrices, direct mail, etc.Followed and updated applicable ISO 9000 standardsMaintained, tracked and tabulated client satisfaction/post occupancy surveys and results to evaluate company’s performance on projects.Updated, coordinated and wrote Music on Hold phone recording announcing new projects, awards and company information.Served as a member on the Professional Image Committee

Coordinated annual fundraising events (Presidential Ball, Business Recognition Luncheon, On the Avenue, golf outing and auction); co-managed volunteer committee event meetings and prepared agendas/minutes; developed event marketing plans including development of sponsorship levels, recognition and solicitation; task lists and timelines; scheduled, recruited and delegated duties to staff and volunteers; edited press releases; purchased media and arranged schedules; designed marketing materials such as flyers and tri-fold brochures; determined budgets and made spending decisions; and developed post-event financials and evaluations.Scheduled and arranged monthly member networking events and mini-expos allowing members to showcase their business.

Bachelor Of Science (Bs), Public Relations

Activities and Societies: Alpha Phi

Aa, Liberal Studies

Activities and Societies: Tennis Team