Mwikali Muli Email & Phone Number

Nairobi County, Kenya

Nairobi, Kenya

-Responsible for developing and maintaining marketing strategies to meet agreed company objectives.-Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed.-Oversees marketing, advertising and promotional material and activities.

Nairobi, Kenya

-Guiding talented professionals to be globally competitive.

Nairobi, Kenya

• Plan and execute all digital marketing, including social media and display advertising campaigns.• Design, build and maintain our social media and Google My Business presence with the internal teams.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Brainstorm new and creative growth strategies.• Collaborate with internal teams to create landing pages and optimize user experience.• Identify trends and insights, and optimize spend and performance based on the insights.• Instrument conversion points and optimize user funnels.• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Nairobi, Kenya

-Create a content calendar and implement a social media strategy in accordance with business goals.-Communicate with followers, respond to queries in a timely manner and monitor customer reviews and inquiries.-Collaborate with other teams, in marketing, sales and customer service to ensure brand consistency.-Suggest and implement new features to develop brand awareness, like promotions, webinars and competitions.-Perform research on current benchmark trends and audience preferences.-Set specific objectives and report on ROI.-Monitor SEO and web traffic metrics.-Oversee social media accounts’ design; profile covers, timeline and blog layout.-Stay up-to-date with current technologies and trends in social media, design tools and applications.

Nairobi, Kenya

- Generated highly qualified sales and marketing prospects, nurturing leads and increased overall company revenue by over 30% through paid digital ads.-Content management strategy-created and curated highly relevant content that educated, entertained and informed the audience and delivered measurable business goals across the web and social media platforms- Facebook, Twitter, Instagram and YouTube.-Buying media across Google and social media platforms- Twitter, Facebook in accordance with campaign strategy and goals.-Campaign Optimization- tracking campaign performance, making recommendations, implementing changes and maximizing return on investment.-Search engine optimization- Keyword research and placement, image optimization for web content improving quality and quantity of traffic through organic search.-Copywriting- wrote highly relevant messages improving click-through rates, monthly newsletters for specific brands and product reviews some published by national media.-Identified, analyzed, evaluated and executed strategic digital media partnerships.-Prepared and presented key performance indicators monthly on reports on paid campaigns and digital strategy efforts.-Utilization of productivity tools such as Hoot Suite, and Mail Chimp to streamline response time, scheduling posts for social media and e-mail blast automation.-Created customer journey maps to help clients understand pain-points, journeys significantly improving deliverables and strategies.-Customer relationship management tools to collect contact information along the sales funnel and intuitively shared highly relevant information increasing their chances of conversion rates by 30%. -Community management roles per cadence for the various social media clients profiles.-Cordial interaction with the team to ensure timely delivery and on-brand workmanship