Michelle Willette Email & Phone Number

Tampa, FL, US

• Customer success manager, focused on building relationships with clients to understand desired outcomes for NetDocuments document management system implementations.
• Strategic advisor providing technology consulting services to law firms and corporate legal departments to develop document management migration strategies to meet specific business objectives and goals.
• Coordinate with internal teams to address, and resolve, any escalated technical or business concerns.
• Complete detailed assessments of firm’s workflows to develop customized, post-implementation training curriculums to increase firm-wide user adoption.

• Responsible for marketing strategy and project execution for both commercial and retail marketing needs.
• Successful application of marketing strategies that boost revenue, elevate brand awareness, and improve customer acquisition.
• Responsible for building and leading digital marketing strategy that includes email marketing campaigns, e-Commerce growth, SEM/PPC/SEO tactics, and social media marketing and engagement.

Tampa/St. Petersburg, Florida Area

• Responsible for building a brand identity and online presence through the creation and dissemination of multimedia content online.
• Creating and executing ongoing content strategy and calendar that aligns various marketing initiatives
• Audit content quality, consistency, and frequency to guide editorial calendar.
• Writing blogs, whitepapers, social posts, emails & newsletters, website text, print and digital promotional materials, and press releases that support determined sales initiatives.
• increase web traffic and brand awareness through the marketing of content online and the running of email marketing campaigns end-to-end, managing email databases and creating newsletters.

Tampa/St. Petersburg, Florida Area

• Responsible for brand management, content creation, event marketing and new business development
• Digital brand management focusing on online reputation management and lead generation. Responsible for maintaining branded social platform.
• Management of website relaunch and ongoing content updates.
• Content creation and design strategy for marketing collateral including, digital, email campaigns, print and tradeshow marketing materials.
• Event marketing – responsible for coordinating, budgeting and execution for tradeshows and property events targeted at different end users.
• SEO and copy writing services for general brand awareness and specific campaigns, including Press Releases, website copy, blog and article series and print marketing pieces.

Tampa/St. Petersburg, Florida Area

• Digital brand management focusing on online reputation management.
• Project management for website relaunch and updates.
• Content creation and design strategy for various marketing collateral including, digital, email campaigns, print and tradeshow marketing materials.
• Responsible for industry tradeshow coordinating, budgeting and execution.
• SEO and copy writing services for general brand awareness and specific campaigns, including Press Releases, website copy, blog and article series and print marketing pieces.

• Launch online casino gaming platforms and management of partners’ digital presence and branding:
• Social and content marketing strategies.
• Project management for website launches and updates
• Digital brand audits and competitive analysis
• Monitoring competitor, industry and consumer trends
• SEO and copywriting services

Tampa/St. Petersburg, Florida Area

* Manage brands' digital presence, including ecommerce creative and promotional calendars, consumer email initiatives and social strategy and marketing calendar * Coordinate and execute consumer insights projects, including presentation of results and analysis. * Content creation for internal and external communications to consumers, partners and.

Responsible for viral marketing concepts, website content, social media efforts and monthly newsletter. Responsible for independent research projects requiring creative and analytical thinking, writing and thorough technical editing and A.P.A Style citation

Management of client projects including, trafficking of projects, development of timelines, creation of print and web copy, and final proofing.

Bachelor Of Arts, Journalism And Communications

Education record