Madeleine Williams Email & Phone Number

I'll be working with the Virtual Care group to measure and improve virtual care in the UNC Health system.

Malvern, Pa

In my position at Vanguard, I served as a Senior Marketing Data Analyst. My duties including leading the analysis of marketing operations to provide detailed insights for the company's leadership team. My work helped guide the company in the right direction in terms of marketing, community outreach, and brand management. One of my most impactful contributions to the company includes developing internal systems that improved operations and reduced turnover time. I spearheaded the development and launch of KPI dashboards and data analysis reports used across the company to improve data management and guide business decisions. This reduced analysis time and increased access to data reports for senior staff.Several of my other notable accomplishments include:• Cultivating a 90% decrease in data analysis delivery time by leading the team that developed the KPI reporting system.• Designing a KPI analysis process that collects, analyzes, reports, and visualizes KPI data autonomously.• Completing an analysis of Q1 and Q2 2021 that identified $1.1 million in estimated profits over 5 years.• Guiding business decisions for the company by reporting on experimental data that revealed business insights.

Greater Philadelphia Area

In my role as a Product Manager for MikCrate, I oversaw the development, marketing, and general management of company products. This involved executing company-wide technical and analytic initiatives necessary for profit growth. I also directed mission-critical initiatives on behalf of the CEO leading to continued growth and business development. I also spearheaded the development of a phone app through the development and launch process.My work at MilkCrate also involved:• Collaborating with technical teams to develop the highest value-add product features, leading to improved sales and customer satisfaction.• Leading market research for marketing operations, including working directly with executives to plan and develop new resources.

Center For Health Promotion And Disease Prevention

I served as a Research Assistant and Market Consultant for the University of North Carolina at Chapel Hill. In this role, I took a leadership position in the program leading market research for healthy stores operations. I also systematically improved data analysis and data management practices.Several of my other notable accomplishments include:• Developing research tools, including surveys needed for data collection.• Managing data collection teams in rural areas.

Bahama, Nc

While serving as a Project Coordinator and Client Success Advocate for the National Association of Farmers Market Nutrition Programs, I managed special projects aimed at improving daily operations and the organization's logistics. this involved leading technical processes for a $4 million USDA project to increase access to affordable food.My work also consisted of:• Designing and implementing the USDA SNAP application process for farmers' markets, leading to increases in SNAP-accepting food sellers.• Structuring and administering client success initiatives focusing on improving customer care for clients applying for government programs.

A.B., Economics

Activities and Societies: Environment, Agriculture and Food Working GroupGraduate-level coursework in statistics and econometrics.

Master'S Degree, Applied Data Science