• Implemented and developed content marketing strategies for clients focused on creating SEO optimized content.• Created email strategies and emails for SaaS and ecommerce businesses to increase conversions and boost sales for customers in varying levels of the marketing funnel.

📦 Packlane is an online printing company that makes the process of ordering custom boxes and packaging easy and affordable for brands of any size. • Created, managed, and executed multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and email to drive customer acquisition.• Maintained a full email calendar that included a balanced mix of promotional and content marketing campaigns.• Owned and optimized automated email flows for new sign-ups, welcome flows, abandoned carts, and promotional campaigns.• Edited the Packlane blog, created and maintained a rich editorial calendar to attract a qualified audience. • Served as Packlane's lead blogger and copywriter.• Managed contract and freelance writers, photographers, designers.

Ranked in the top 1% of universities worldwide, Western University combines research excellence with a transformational student experience to create a meaningful impact locally and globally.• Evaluated undergraduate applications to determine admissibility, transfer credit eligibility, and residency status.• Developed expertise in North American and international higher education admissions systems through in-depth research.• Collaborated with the admissions team to streamline processes and contribute to achieving enrollment targets.

Citi Commerce Solutions finances Home Depot Credit Services consumer and commercial retail credit for Canadian operations. • Overhauled Home Depot Canada's Retail Credit Services: Led a technical writing team to streamline intradepartmental communications by creating 100+ policies and procedures.• Mentored new technical writers, training them on policy/procedure creation for internal use.• Ensured compliance with Canadian banking standards by authoring policies and procedures that mitigated fraud and security risks.• Collaborated with subject matter experts to maintain consistency between U.S. and Canadian credit policies, ensuring alignment with relevant laws.• Improved customer experience by developing process flows and task analyses for credit lending agents.

CIBC provides a full range of financial products from personal, business, and commercial banking services to 10 million clients in Canada, the United States, and worldwide.• Guided CIBC clients to financial success by advising on various retail and commercial banking products (loans, bank cards, investment services).• Elevated team performance by leading educational seminars on banking industry best practices for new Client Services Representatives.• Demonstrated commitment to client service by consistently exceeding customer expectations and building long-term relationships.

Citi provides various financial services and products to consumers, corporations, governments, and institutions.• Mentored and developed junior team members, enhancing team performance within a call center environment.• Drove operational excellence by analyzing daily communication reports to optimize service levels and ensure exceptional customer experiences.• Safeguarded Citi and client assets through expert analysis and adjudication of potentially fraudulent credit applications.