Freelance Copywriter
Current- Craft engaging and creative email content, including subject lines, body copy, headlines and preview text that is engaged with by thousands of subscribers.- Develop compelling SMS messages to drive sales and encourage customer engagement for swimwear and apparel.- Write detailed product descriptions for all website items, highlighting apparel / accessory specifications and key selling points.- Create copy for hang tags, brand projects, or promos and manage special writing projects as needed.- Develop creative and innovative names and copy for new promotions, entities and special brand initiatives.- Collaborate with the leadership, sales, creative and marketing teams to align copy with brand voice and overall strategy.