Michael Kirton Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

F*ck Boring - Beat The Odds.Underdog Marketing is a Denver based full service Video Production & Creative Marketing Agency.Don't hire marketers. Hire a team of growth experts who know what it takes to win.Crafting compelling brand narratives, marketing strategies, and driving top line revenue growth for high-performance entrepreneurs and brands through unapologetically authentic content creation, bold ideation & activation, and building communities.

Denver, Colorado, United States

Led creative strategy and event planning, increasing average event attendance by 600%, from under 50 to 300 per event, in one year through targeted social media campaigns.Developed and executed long-term campaigns, including a partnership with Deadbeats, and launched multiple successful products.Secured increased sponsor funding, enabling the expansion of event frequency and scale.Created unique brand experiences that distinguished the company in the cannabis industry.Spearheaded giveback campaigns, partnering with local charities and community-centered groups to enhance brand impact.Managed digital advertising in the regulated cannabis space, driving results while ensuring compliance.Created and produced magazine ads in restricted industries, maintaining compliance and maximizing visibility.Built and managed an influencer program, driving brand awareness and engagement through strategic partnerships and social campaigns.

Denver, Colorado, United States

Scaled a global team from 5,000 to 40,000+ members across 40 countries by developing strategic branding, mentorship programs, and coaching frameworks.Created content for personal mentorship, group calls, webinars, and training materials, driving engagement and team growth.Elevated a personal brand through authentic content, growing a YouTube channel to 30K+ subscribers and expanding influence across platforms. Launched a music career by overseeing creative direction, content development, and promotional strategies, leading to the creation of a personal music festival, Ceremony.Delivered impactful content and strategies to empower teams and solidify a leading presence in MLM and personal development industries.

Denver, Colorado

Expanded ThriftCon's social media from 9.6K to 71K followers on Instagram and TikTok, generating 25M+ total video views, including several posts surpassing 1M views in it’s first year.Increased merchandise revenue over three years by optimizing product offerings, marketing strategies, and creative campaigns.Managed a creative team, scaling from 1 to 5 members, while overseeing content production, event coverage, and social media strategy. Created and produced original episodic content about vintage history and exploring it's subsets (denim, y2k, audio, vintage designer), connecting and growing YouTube channel to 2k+ subscribers.Supported ThriftCon’s growth from 5 to 12+ annual events, including multi-day shows, contributing to large YoY growth.Created and refined brand messaging and positioning, helping ThriftCon outpace hundreds of competitors to become the world's leading vintage show.

Greater Denver Area

Ft. Myers, Florida

Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day