I am passionate about bringing digital content and experiences to life, with a focus on educating, engaging, and entertaining readers to accelerate business objectives across multiple platforms. I have a dual background in mathematics and web design, enabling me to combine creativity, analytics, and optimization in my work. I have also built, organized, and developed efficient teams while managing and nurturing third-party vendor relationships as an extension of my own department.In my current role as SVP, Content with International Carwash Association, I am responsible for the strategic growth and development of content, subscriptions, delivery platforms and revenue.As a former Director of Digital Content & Creative Services with Entegra, I oversaw strategy, creation, and ongoing implementation of marketing content designed to support the organization's growth.As a former Director of Subscriber Habit Formation at Gannett | USA TODAY NETWORK, I developed and initiated programs to increase customer loyalty and retention for subscribers of ~230 local news publications and USA TODAY. In more than 10 years as Director of Digital Media with the Chicago Bears, I steered the strategy, implementation, and administration of the club's website and native app along with all of the content that lived on the club's owned, fan-facing digital platforms. I have developed expertise in directing integrated marketing strategies, digital product management, and monetization via content sponsorship and display advertising packages.
Listed skills include Dreamweaver, Photoshop, Marketing, Digital Media, and 16 others.
