On-site data science consultant, guiding client analytic initiatives and providing POC analytic solutions.

Managed analytics initiatives with the goal of improving targeting and evaluation of customer level marketing programs.

Developed predictive models to increase the ROI of consumer marketing campaigns through improved targeting and personalization. - Incremental response/sales - Customer segmentation - Customer risk of attrition - Customer lifetime value - Customer-level competition density

Practicum:• Cigna Healthcare | Developed a risk adjustment model to assess healthcare costs and support value-based reimbursement using customer demographic and claims data.Coursework:• Segmentation, Consumer Analytics, Regression Analysis, Survival Analysis, Time Series & Forecasting, Data Mining, Text Mining, Simulation & Optimization, Geospatial AnalyticsSoftware:• SAS, R, ArcGIS, Tableau, JMP, SPSS, Python, SQL

Conducted market research projects, including both quantitative survey research and qualitative focus groups, to evaluate brand awareness and strength for higher education institutions.

Managed a national survey that tracked awareness and performance of advertising campaigns for active duty and reserve military services.

Primary instructor for an introductory level psychology course. Developed course outline, objectives, policies, and lectures.