Marshall W. Lott Email & Phone Number

Austin, TX, US

Consulting service offering strategic marketing content development and management as part of overall marketing campaigns.

New York, NY, US

Global sales enablement in addition to demand generation content strategy and messaging. Industry focus on AI solutions for manufacturing and retail.

Remote, California, US

• Undertook the development and implementation of a multi-quarter editorial calendar in conjunction with B2B marketing campaigns for cybersecurity SaaS. Once in place, projects included writing and editing blog posts.
• Instituted the company’s first public relations plan and published a series of initial press releases
• Mapped the “customer journey” in order to hone content to better assist with sales closures and renewals

Developed content and digital strategies including but not limited to proposal writing, website content development, SEO, social media management and overall brand marketing.

Austin, TX, US

• Brand ambassador leading the development of engaging content to support global marketing campaigns while ensuring all copy is on-brand, consistent in terms of style, quality and tone, and optimized for all marketing.
• Projects included: whitepapers, case studies, customer success stories, landing pages, brochures, web content, banner ads, direct mail, email, video scripts, annual reports, social media content, infographics, blogs.
• Active member of the creative team tasked with completely rebranding a 500 million dollar company after the Raytheon acquisition of Websense (now called Forcepoint)

Reno, NV, US

Consultant for Golden Care® and KoverRoos® brands. Projects involved defining product and retail marketing strategies, development of creative marketing collateral, and streamlining internal processes for improved vendor relations.

Responsible for the management of a portfolio of large-scale SEM clients, management and development of a team of SEM analysts, ensuring clients regularly achieve ROAS goals, design and execution of account strategy, SEO audits, development of site architecture recommendations, integration of new tracking and analytics solutions, and audits for prospective.

New York, New York, US

Conceptualized and designed national advertising campaigns for S.C. Johnson, Motorola, and Sprite accounts. Collaborated on television advertisements, digital banners, non-traditional media, social media, storyboards, web designs, and in-store displays.

Edinburg, TX, US

Developed and led marketing campaigns for the UTPA Career Services Department. Created social media content, website updates, digital newsletter articles, and print materials.

Designed and coordinated marketing campaigns and materials including: in-store displays, videos, email newsletters, website design/content, and print advertising. Provided in-the-field sales representatives and retail locations with marketing support for increased brand awareness.

Round Rock, Texas, US

Entrusted to act on behalf of Michael Dell and other ranking company executives to foster and maintain favorable relations with the Dell corporation through written correspondence to high profile clients. Photographed various company events and wrote articles for internal company newsletter.

M.A. In Advertising, Emphasis In Copywriting And Art Direction

B.A. In Journalism, Public Relations