Mickey Moore Email & Phone Number

Memphis, Tennessee, United States

Tennessee, United States

As Service Performance Manager, I am responsible for managing annual parts revenue of $400M across an 8-state region, comprising 205 dealers/accounts and supervising 6 direct reports. I coordinate and manage all marketing units. I oversee all parts and services operations, ensuring dealer partners have established service processes for department efficiency. I am responsible to define the strategy to increase the existing portfolio with a focus on customer experience. When necessary, I resolve customer issues escalated by dealers and/or service performance team. In addition, I manage parts purchases, contract sales, and activities associated with extended warranties. I excel at coaching and developing new hires and the existing team to foster relationships with dealers and specialists to promote the purchase of Ford parts. I am consistently training the team to call on dealers for direct sales.Highlights of accomplishments in this role include:▪ Increased dealer participation in mobile service from only 8 participating dealers to 64.▪ Develop and launch marketing campaigns, including a contest which features 1 of 250 dealers each week.▪ Spearheading collaboration with dealer partners and Moore Tech in Memphis to build a 16-week, Ford-branded technical training program. Building resources and promoting programs with dealers. Program will deliver 4 key certifications and prepare 20 technicians each year for hire by dealers. Projected impact of program is $170K in labor gross per program graduate for dealers.

Memphis, Tennessee, United States

Dallas-Fort Worth Metroplex

As Sales Zone Manager, I collaborated with C-level leadership within dealerships, and coached executives and teams on best practices for tracking buy trends and developing targeted marketing campaigns/messages. I forged profitable relationships and positioned myself as a trusted business partner with dealers. I was responsible for making wholesales to dealers and providing consultation and resources (such as sales history and other performance data) to prepare dealer to sell the inventory. I worked with group stores (not affiliated with a particular car maker/brand) to establish strategic alliances to drive profitability for both the stores and Ford.Highlights of accomplishments in this role include:▪ Maintained exceptional sales record, missing only two wholesales and never missing another wholesale.▪ Established relationship with Market President of well-known automobile retailer/group store to define marketing and sales strategy at 5 locations to sell $200M - $300M in inventory.

Dallas/Fort Worth Area

In this role, I consulted with Central Market area dealers to develop enhanced customer experiences via observation, analyses, and research. I worked closely with dealers to ensure their practices aligned with Ford-recommended strategies and processes. I evaluated operations against Ford standards, presented findings to senior managers at each dealership, and engaged management in process improvement and mapping. I presented cost benefit analysis data to dealers to promote the use of Ford parts vs. competitive parts. I also conducted market research to analyze trends affecting consumer experience and dealer profits. I was initially assigned to Rural Oklahoma followed by Dallas MetroHighlights of accomplishments in this role include:▪ Improved performance of Rural Oklahoma zone from achieving <$10M annually in parts and service revenue to consistently contributing $10M - $12M.▪ Cultivated strong relationships and partnered with influential dealer to ensure success. CEO of Ford would call on these dealers to discuss new ideas/strategies.▪ Discovered and corrected critical data discrepancy, enabling turnaround performance of Dallas Metro zone from ranking 6/6 to ranking 1/6 to contribute $80M to $100M in revenues.

Dallas/Fort Worth Area

As Aftermarket Zone Manager, I worked with Ford Authorized Dealers (FADs) to support business efforts relative to parts, logistics, returns, and account management to assist FADs to grow in the Motor Craft space. I engaged directly with the Marketing team. I also evaluated business and partnered with independent distributor partners by supplying parts and assisting FADs to increase their aftermarket presence. I was responsible for managing a co-op marketing fund and leading creation, deployment, and tracking of targeted marketing and advertising campaigns.Highlights of accomplishments in this role include:▪ Implemented regular planning/strategy meetings with all leadership levels within FADs.▪ Led grassroots marketing efforts and designed/executed highly effective marketing campaigns, including special events to drive brand awareness. The annual Ford-sponsored Vendor Night at FAD in Houston resulted in 5% marginal increase in business year-over-year.▪ Spearheaded sponsorship of drag race events in partnership with Race Teams.

Atlanta, Georgia

In this role, I managed a 3-state territory comprising 24 wholesale dealers. I developed and worked with dealers to implement a wholesale parts strategy, targeting mechanical parts (alternators, starters, batteries, etc.) with higher value for dealers. I met with dealers on regular basis to review reports, identify opportunities to improve performance, and resolve current issues with logistics relative to parts orders, returns, etc. In addition, I partnered with select dealers selling new Ford parts to independent installers. I was also responsible for creating marketing programs and cold call strategies for dealers. In addition, I developed and presented annual business plan for the zone to Directors in Dearborn, MI.Highlights of accomplishments in this role include:▪ Improved combined dealers’ performance to deliver $150M+ in parts revenue, representing a $50M increase from previous year.▪ Developed and implemented a Mechanical Parts strategy to realize a 15% to 18% increase in sales year-over-year. Revenues for collision (sheet metal) sales continued to grow organically.

Lubbock, Texas Area

Work within each department of a dealership to enhance there ability to address the needs of the consumer.

Grow market sales of ACDelco parts.