Mateusz Wojasiewicz Email & Phone Number

Poland

Warszawa, Woj. Mazowieckie, Polska

CEEBA Leadership Trainee | Respiratory & Immunology department, COPD.- Omnichannel and Multichannel Campaigns for COPD Treatment- Developed and launched a dedicated landing page with tailored content.- Prioritized patient outcomes by promoting awareness of innovative COPD therapy, working towards a shift in the COPD treatment paradigm in Poland.- Supported market share growth and brand differentiation through targeted messaging, educational outreach, and data-driven adjustments across digital channels.- Created and optimized CRM-enabled email and MMS campaigns for field force, optimizing efficient outreach to healthcare providers.- Analyzed metrics (engagement, SOV, traffic, awareness), enhancing content based on feedback to increase adoption.- Led cross-functional teams, coordinating various departments along with external agencies, ensuring alignment with business objectives and regulatory standards.- Pioneering Collaboration with Internal Content Studio (GCO) – Initiated and developed ways of working with the newly formed Global Content Operations studio, training staff on regulatory compliance and best practices for pharmaceutical content.- Participated in implementation of a structured workflow in SharePoint, resulting in high-quality, cost-effective promotional materials, and facilitated Agile-style collaboration, significantly reducing turnaround time and improving response to market needs.- Developed compliant creative briefs grounded in clinical data.- Budget Management and End-to-End Campaign Execution- Planned and managed campaign budgets, strategically allocating it across digital touchpoints to maximize reach and engagement.- Took ownership of strategic decisions within campaign strategies and promoted a collaborative culture, building visibility and credibility among department.- Achieved 100% compliance with all regulatory standards (internal procedures, legal regulations).

Warszawa, Woj. Mazowieckie, Polska

- Managed end-to-end planning and execution of digital biddable campaigns, ensuring seamless coordination across teams and external ad space providers to maintain a 100% delivery rate for scheduled placements.- Implemented ongoing optimizations based on campaign performance metrics, achieving higher conversion rates at lower cost.- Acted as the primary point of contact for clients, ensuring clear communication to build trust and long-term relationships.- Provided clients with specialized data insights and recommendations, aligned with business objectives and KPIs.- Designed and maintained reporting templates for media plans, standardizing performance analysis and enhancing clarity of reporting for clients.- Created detailed recommendations, utilizing tools like Mediapanel, Target Group Index, and AdvantEdge for market analysis and audience insights.- Supported the development of 360-degree communication strategies across TV, OOH, and Digital channels, contributing to integrated media plans that optimized reach and engagement.- Defined target audiences using both internal and external data.- Coordinated closely with in-house teams (buying, investment, specialist teams) as well as external ad space providers, ensuring campaigns were delivered with client expectations.- Conducted in-depth market analysis to assess KPIs feasibility and provided benchmarks on spending and performance expectations for clients.- Merged and interpreted data from diverse sources, providing actionable insights and campaign improvements.

Warszawa, Woj. Mazowieckie, Polska

- Set up, managed, and optimized Google Ads campaigns, aligning with client KPIs and business objectives, and continuously monitored performance using Google Analytics.- Prepared media plans, delivered performance reports, and provided regular campaign updates, building client trust and ensuring campaign clarity.- Ensured accurate reporting and reconciliation of campaign data, upholding high standards of financial and performance accuracy.

Magister (Mgr), Marketing

Bachelor'S Degree, Financial Management And Accounting, 5

Activities and Societies: Samorząd Studentów

Bachelor'S Degree, Business Management And Administration

Erasmus+ Programme