Madeline Wong Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, US

• Lead product management team to improve feature functionality and user experience for new and existing products and technologies with aggressive timelines.
• Collaboratively direct a cross-functional team of engineers, designers, call center and other leadership stakeholders to solve complex real-world challenges, manage competing priorities and execute flawlessly.
• Key digital initiative includes texting strategy for loan servicing events to drive customer self-service and reduce costs.

Brookfield, Wisc., US

• First Data’s Mobile and Digital Commerce solution (Universal Commerce) is a single integration platform that supports a merchant’s Digital Transformation and specifically their Mobile App commerce strategy by enabling.
• Drove sales and delivered implementation of Universal Commerce to tier one clients in Retail, Grocery and Hospitality. Industry use cases include “scan and go”, “click and collect”, “BOPIS”, and “mobile order ahead”.
• Drive change for faster go-to-market and scale efficiently by working with merchants to identify the right functionality.
• Completed implementation for a major grocery client by successfully hitting all key dates, communicating regularly and cultivating a strong partnership.
• Managed closing the sale, pricing, contracts, requirements, and integration through launch and future roadmap enhancements.

Atlanta, GA, US

• Strategic consulting services for Gift Cards, Digital Gifting and Mobile Payments. Working with companies ranging from strategy, program implementation and product development, while providing a unique “Retailer.
• Expert adviser to investment firms on Gift Card and Mobile Payment industry trends for funding decisions.

Atlanta, Georgia, US

• Managed strategic planning, sales support and business operations of a high revenue consumer Gift Card business through multiple channels, including in-store (B2C), 3rd party retail, B2B and online. Recruited.
• Defined strategic direction by driving digital innovations, new market expansion and business transformation
• Attained average annual sales growth of 5%.
• Launched Gift Card Mall in over 2,000 US and Canada stores, resulting in +200% annual growth and +$200M in new sales.
• Delivered multiple large scale projects on time by matrix leading a team consisting of business analysts, project managers, service delivery managers, QA, vendor IT, store operations and marketing using agile process.
• Managed executive approval of business cases, defined scope and business requirements and negotiated budget and resources.

Atlanta, Georgia, US

• Directed go-to-market roadmap and new product development for large revenue Gift Card business. Worked closely with cross-functional teams and key external partners on complex projects, including Cashstar, Blackhawk.
• Defined technical requirements and managed successful delivery of complex projects using superior project management, communication, and interpersonal skills to engage and influence business and IT functions.
• Owned 3rd party retail distribution in grocery, drug and convenience stores, driving double-digit growth.
• Delivered $500M+ in annual Gift Card sales through 3rd party retail channel.
• Directed social media marketing (Facebook, LinkedIn) to create awareness and drive user participation through contests and partnerships to design brand specific content.
• Developed mobile Gift Card strategy, launching in all mobile apps and one of the first retailers to implement with mobile wallets including Apple Passbook and Google Wallet.

• Provided consulting services to several companies in marketing, project and process management.
• Managed all marketing activities for InComm, industry leader in prepaid products to major retailers including, Wal-Mart, Target, Best Buy, and creating an effective marketing organization.
• Directed Six Sigma project for Delta Air Lines to improve speed and costs of SkyMiles credential operations.

Boston, MA, US

• Oversaw all marketing activities for GE Prepaid including brand strategy and product development, positioning, product pricing, marketing communications, advertising and PR (public relations). Focused on B2B.
• Developed and launched new products using analytics and Six Sigma quality methodologies to introduce new products including prepaid wireless and point-of-sale activation technology resulting in a 50% increase in sales.

Master Of Business Administration - Mba, Marketing And Finance

Bachelor'S Degree, Economics