Martha Prouty Email and Phone Number
In my role as Chief Growth Officer at Modern Design Platform, a luxury B2B platform startup, I've thrived in an environment where agility and resourcefulness are key. Working alongside a small, passionate founding team, I've been instrumental in developing innovative tools and strategies to launch a platform that simplifies and transforms the traditional buying journey for the luxury design industry. From building comprehensive marketing plans to rolling up my sleeves with site coding and platform integration, I've embraced every challenge, helping to bring our vision to life for hospitality, architectural firms, design firms, and private clients.Previously, as Vice President of Marketing & Sales at D2G Group, I led strategic marketing initiatives that enabled the company to adapt to evolving markets and customer needs. With over 20 years of experience in e-commerce, digital advertising, content marketing, and analytics, I have a proven track record of driving revenue growth and customer retention in dynamic environments.I leverage my cross-functional team leadership and relationship management skills to guide multiple departments across marketing, e-commerce, sales, and customer success. I have successfully overseen the rollout of new webmail marketing, Salesforce CRM, and call tracking platforms, as well as steered my teams through the challenges of the COVID-19 pandemic. Additionally, I have contributed to high-profile projects involving the implementation and onboarding of new business software.A cornerstone of my leadership philosophy is the cultivation of talent within my team. I take great pride in guiding and developing teammates to reach their full potential. This dedication to fostering growth has consistently contributed to cohesive, high-performing teams that achieve strategic goals.
-
Chief Growth OfficerModern Design Platform Jul 2024 - PresentI lead marketing, e-commerce, and sales strategies for Modern Design's developing B2B platform, Building upon strategies developed during my time consulting with the brand, I've led the development of marketing and sales plans for the brand's upcoming platform launch. As Chief Growth Officer, I'm focused on executing these strategies, ensuring customer success, and enhancing the platform to meet the unique needs of the luxury design industry. Additionally, I am integrating CRM and financial systems to create a seamless, efficient experience for both the team and our clients.
-
Independent ConsultantProuty Ecommerce & Marketing Consulting Apr 2024 - PresentI collaborate with clients to deliver and execute advanced marketing and e-commerce strategies , helping elevate their businesses to the next level. Led an major project with a luxury B2B platform startup, designing and implementing comprehensive marketing, e-commerce, and sales strategies for the platform's Q4 2024 launch. This project culminated in a full-time role as CGO.
-
Vice President - Marketing & SalesD2G Group 2019 - 2024Expanded role as Vice President of Marketing to encompass oversight of customer service, direct sales, customer experience, and technical support departments for all brands, scaling managed headcount from 16 to 96 at a $110M+ multi-brand ecommerce enterprise.Orchestrated and executed the successful implementation of Salesforce CRM, driving operational enhancements in sales order processing times, CPQ (configure/price/quote) customer experience, and customer service. This initiative also facilitated immediate expansion of personalized marketing initiatives through integrations with ESP and analytics platforms.Managed overall marketing budget of $15M while meeting sales and profit objectives. Strategically reallocated channel spend distribution based on environmental trends and macro factors, ensuring optimal efficiency and ROI.Led the marketing management team in achieving strategic cost and ROI goals through the deployment of bid automation and data-driven marketing programs, collaborating closely with Google account executives to optimize performance and results.Established a multi-department task force focused on enhancing customer experience by identifying and implementing operational improvements, resulting in a notable increase of cNPS score by over 20%, from 58 to 70, within 24 months.Led the deployment of a major brand marketing strategy, including the development of brand personas, customer journey mapping, and a new brand identity that reinforced brand messaging and values. These efforts served as the cornerstone of new brand marketing initiatives, enhancing upper-funnel strategy and brand recognition. -
Vice President - MarketingDisplays2Go 2016 - 2019Fall River, Massachusetts, UsExpanded role to include all marketing operations, including strategy and management of ecommerce and performance marketing departments, managing a $12M budget.Spearheaded the modernization of marketing operations through agile adaptation to the evolving digital landscape, incorporating AI-powered Google bid strategies. Achieved a 7% improvement in overall Return on Ad Spend (ROAS) and annual revenue growth of 10%.Project managed cross-functional teams to successfully expand marketplace sales presence to include Walmart and Newegg, driving 13.5% increase in channel revenue while negotiating contracts with favorable terms. Grew Amazon Vendor Central and Amazon Seller Central channels consistently by double digit percentages each year while maintaining solid profit margins.Coordinated launch of customer-authorized data into digital advertising efforts while following PCI compliance, leading to YoY 16% revenue surge. Integrated new ecommerce site search engine yielding improvements in web metrics such as conversion rates, bounce rates, and time on site. Customer survey feedback further highlighted the positive impact of this integration.Co-led the development and deployment of digital transformation strategies across all team levels by conducting workshops on design thinking, agile methodologies, and digital transformation principles, fostering a culture of innovation and adaptability. -
Director - Multichannel MarketingDisplays2Go 2013 - 2016Fall River, Massachusetts, UsAchieved over 30% advertising revenue growth by designing and deploying aggressive strategy to leverage cutting-edge Google Advertising solutions, including automated bid management, testing beta opportunities, and capitalizing on display advertising and remarketing solutions. Represented marketing and ecommerce departments in the integration of new Microsoft Dynamics NAV ERP software replacing multiple legacy order intake and PIM (product information management) systems. Played an integral role in the project team, contributing to overall system design, testing, deployment, and readiness, ensuring seamless implementation and operational efficiency.Rapidly expanded Amazon Seller Central presence with consistent double-digit annual revenue growth over several years, by incorporating SEO strategies and scalable product marketing.Managed transition to new ESP (email service provider) with data integration and email personalization, yielding a 560% increase in email-generated revenue.
-
Sales & Advertising ManagerDisplays2Go 2011 - 2013Fall River, Massachusetts, UsDirected development of sales and advertising teams to drive comprehensive and high-profile marketing strategy that resulted in multiple years of double-digit growth in both channels. Led strategic implementation of innovative search engine marketing techniques, including leveraging of transactional data with $15M+ revenue growth year over year. Enhanced average order value through personalized attention, cross-selling and upselling strategies for large orders while increasing retention rates through proactive management of key accounts. Spearheaded the transition from traditional marketing to digital strategies, implementing dynamic product listing ads, leveraging comparison shopping engines, and orchestrating marketplace integrations resulting in immediate ROI and exponential scalability, fueling rapid business growth.
-
Project ManagerDisplays2Go 2004 - 2011Fall River, Massachusetts, UsCollaborated closely with production and engineering teams to consistently meet and exceed profit margins for large orders while implementing stringent quality control measures to ensure customer satisfaction. Developed and led account management team for large sales orders, resulting in consistent doubling of individual reported sales year over year.Provided comprehensive support to departments through auditing and growth opportunities, including shipping audits, inventory management, and new product development initiatives. These efforts resulted in six-figure plus savings annually.Reported and analyzed sales, inventory, and customer service data to support business strategy development for ownership through creation of new reports, facilitation of data integration, and ad hoc requests. Resulted in the successful sale of the company to publicly traded DAX business.
Martha Prouty Education Details
-
University Of California, Berkeley, Haas School Of BusinessLeadership In The Digital Age -
Iese Business SchoolCreating Value Through Innovation & Transformation
-
Roger Williams UniversityComputer Information Systems
Frequently Asked Questions about Martha Prouty
What company does Martha Prouty work for?
Martha Prouty works for Modern Design Platform
What is Martha Prouty's role at the current company?
Martha Prouty's current role is Growth Strategist & Senior Marketing Leader.
What schools did Martha Prouty attend?
Martha Prouty attended University Of California, Berkeley, Haas School Of Business, Iese Business School, Roger Williams University.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial