Equilibrium is focused on the science of marketing by which the power of custom designed solutions can be harnessed for effective and measurable ROI. Offering consultative support within the areas of operations, marketing and sales, Equilibrium looks to achieve synchronization of the often opposed elements of need and budget necessity in each project and every engagement. Past and current clients in the B2B arena include: ADP, ADP TotalSource, AT&T, Avaya, Blue Cross Blue Shield of Vermont, ConnectiCare Insurance, Dun & Bradstreet, Godiva, Hertz, IBM, Panasonic, Konica, Lucent Technologies, Medco, Minolta, NAPL, Orkin, Ricoh, Seimens, Sharp Electronics, Sony Electronics, Summit VetPharm, Teleport Communications Group, Webster Insurance and Western Pest ControlPast and current clients in the B2C arena include: Bergen County United Way, ConnectiCare Insurance, Proponent FCU, HealthPass, Orkin, Panasonic, Sony Electronics, Sozo USA, The Children’s Place and W.L. Gore.

Operating in the world of Big Data with a focus on Data Monetization and Custom Data Sourcing.Venture Development Center (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The organization focuses on identifying new and powerful data assets to add to the VDC Big Data marketplace and in developing applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and sourcing unique information assets and developing augmentation strategies for data users looking to take advantage of the rapidly changing world of Big Data. Our Advisory Services include: Evaluation of information assets to define valuable data attributesIdentify breakthrough innovation conceptsIdentify and secure first customersEvaluate existing data assets to create custom data sourcing and augmentation programsSourcing of specific data attributes from the VDC Big Data Marketplace and beyondExecution of sourcing plans - from testing through licensing

Venture Development Center, Inc. (VDC) is an advisory and investment services firm with deep experience and contacts in the information services industry. It was founded in 1992 by Dr. Charles Stryker.VDC identifies information-based assets/sources (both business and consumer), develops innovative product and distribution concepts and creates plans for their monetization.VDC has relationships with many early-stage firms with unique technology and/or content. It also has the benefit of years of work with large established firms in the information industry. VDC identifies opportunities where information and technology can be applied to achieve transformational advantage and growth.

Visionary, strategist, and C-level executive responsible for the US operations of a global marketing company with corporate headquarters and development centers in Mumbai, India. Specializing in the process of integrated marketing, Interactive Marketing Group, Inc. relies upon the cultured and refined usage of multiple marketing disciplines to deliver effective and innovative solutions to each situation.

Owner and driving force behind Interactive Marketing Group, Inc., a marketing communications company specializing in integrated marketing concepts. Assumed President & CEO role in December 1995 after consummating complete buy-out of partner. Relocated company to Allendale, NJ where all operational structures were redefined. Tripled revenue while driving EBIDTA to 7-figures over 4-year period. Developed or integrated all remaining resources in-house by acquisition or cultivation of individual resources, thereby permitting cross-sell and new service sales to a client-base consisting of Fortune 500 accounts. New departments or services added included: sweepstakes administration, web design and e-commerce, laser printing and mailing, and web-based application development. Acquired and integrated a full-service telemarketing operation in August 2001. Acquired and integrated agency competitor in November 2004. Originator and conceptual force of the MarketBlox suite of integrated marketing services, a platform of interlocking SaaS sales and marketing tools. Maintained 100% ownership of organization until merger in March 2006.

Responsible for all aspects of operations, client management, sales and finance. Developed and integrated specific service sets within the agency to eliminate the need for 3rd party providers. Areas of growth / addition included, creative, telemarketing, fulfillment, audit and redemption, and programming. Responsible for doubling sales over four year period due to new client / account acquisitions.