Michael is a well established authority on Customer Success, CRM and Social CRM strategies and best practices. Michael is also known for his understanding of the Social and Mobile audience and how to engage this group on their terms extending the basic foundation of CRM.Michael has deep insight in the use of Social Media Monitoring to bolster CRM strategies such as Lead Generation and Customer Support.Michael is a Customer Success Manager for Microsoft Dynamics CRM.Michael served as the National President and National Board member of the CRM Association, the Advisory Board of CRM and DW Experts; and on the Editorial Advisory Panel of Touch Briefings.Michael served as a 2005-2008 Peppers and Rogers Group 1to1 Impact Awards Judge and a contributor/panelist on 1to1 Magazine’s “Taking Issue” column. He is also a frequent contributor to CXO Magazine as well as often quoted in several CRM and Customer Experience Management publications.Michael received the CRM Magazine, 2004 Most Influential CRM Leaders Award and was co-host of the “Technology for Business Sake” radio/podcast program focusing on Social CRM strategies and Solutions.Michael was invited by The Wharton School of business to present “Social Media meets CRM” to the BA and MBA Classes. He was also invited to be on a panel with noted Wharton marketing professors at the OfficeArrow/ Wharton Interactive Media Initiative B2B Social Commerce Summit.Michael recently participated as a speaker and moderator at the CRM Magazine’s Social CRM Evolution Conference. He is also a frequent contributor of insight and quotes to CRM Magazine.He has more than 20+ years of IT Solution Consulting experience working for companies like ADP, Oracle, PeopleSoft and Neighborhood America.CRM Subject Matter expertise, Social Networking, Mobile Messaging, Social CRM, Social Media Monitoring.Passionate about Photography and teaching African American History. Board of Directors, Marietta Museum of History