Mark W. Email & Phone Number

San Fransico, California, Us

San Francisco, Ca, Us

Jiangsu, Changzhou, Cn

Tokyo, Jp

The Dentsu Aegis Network is Innovating the way brands are built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists.▬▬▬▬▬▬▬▬▬▬▬While in this position, I managed the day-to-day activities for managing and reporting on Dentsu Aegis’s digital marketing campaigns with a primary focus on paid search. I prepared and created as needed - new paid search ad groups and campaigns, and campaign strategy plans. I reviewed new technologies and kept the company at the forefront of developments in digital marketing. Additionally, I devised strategies to drive online traffic and continuing to improve usability, design, content and conversion.Key Initiatives:» Managed the operational success of several paid search accounts, such as Nokia, Sony Play Station, Bass Pro and Microsoft, managing budgets of $4M, achieved conversion volume and CPA goals on average by 20%.» Acted as the main point of contact for clients while managing the progression of the campaigns on AdWords, Bing Ads, Facebook Ads and YouTube Ads.

San Francisco, Ca, Us

• Developed new partnerships in Latin America with global publishers such as CNN, MSN, Televisa, Grupo Milenio, and Publimetro increasing ad inventory by 60%.• Designed and executed social media campaigns for PlanetUp’s products, leading community managers in the US and Latin America, serving a community of +600,000 users.

San Francisco, Ca, Us

• Developed product roadmap for Android, iPhone and Web apps. Communicated the value proposition of new products and features to go-to-market teams and deliver effective sales collateral.• Owned successful product launch by developing creative marketing campaigns and making sure that every possible consideration has been taken into account (i.e., legal, privacy, operations support).

San Francisco, Ca, Us

I worked independently, as well as part of a team to establish project deliverables. I collaborated closely with internal clients and stakeholders to help facilitate the creation of multimedia content.Key Initiatives:» Developed scripts for PlanetUp’s corporate and promotional videos for internal and external audiences such as PlanetUp’s sales team, investors, and promotional activities.

Distrito Federal, Mx

Televisa is the largest media company in the Spanish-speaking world and is one of the main participants in the entertainment business worldwide.▬▬▬▬▬▬▬▬▬▬▬» Produced a variety of TV shows such as Gente Regia, Chiflando y Aplaudiendo and special regional live programs for such as Teletoon. <<< If you are interested in learning more about my involvement in these areas, please feel free to connect with me on LinkedIn