Michael Wells Email & Phone Number

Ponte Vedra, Florida, US

• I was responsible for providing strategic leadership and planning for the Company's Medical Education programs. I oversaw a $13M+ budget and team of 12 for the functional group's conception, organization, and flawless.
• Delivered 928 total educational programs with 2,617 surgeons trained during FY2023 and maximized commercial excellence through additional, new educational program creation during Q3/Q4.
• Revised post-event survey process to uncover customer insights and demonstrate event-based learning effect of 34.4% for surgeon training events in 2023.

Alpharetta, Georgia, US

• I developed and executed a best-in-class medical education program with over 300 contracted healthcare professionals (HCPs) serving as peer experts and global faculty for all Avanos product lines. I held responsibility.
• Elevated strategic planning by designing and conducting a company-wide commercial needs assessment to define training needs for HCPs, proactively allocating budgets and plans for HCP engagement in 2022.
• Conducted 6-month global needs analysis to evaluate and identify commercial needs for HCPs, proposing a 3-year plan for improved consultant utilization as the contract cycle expired at the end of CY2021.

Alpharetta, Georgia, US

• Directing sales strategy for a 6-state territory, I coached and developed a 9-person team to achieve sales goals for the ON-Q* Pain Relief System, a flagship product producing over 25% of Avanos Medical's total annual.
• Won Acute Pain Region of the Year for generating over $500K in year-over-year revenue growth.
• Realized opportunity to bring new rib fracture placement technique to market, partnered with surgeons to develop protocol and train over 100 sales professionals at the National Sales Meeting program launch.

Alpharetta, Georgia, US

• I led North American marketing for the highly visible and highly profitable Digestive Health product platform, which represented over 35% of all Halyard business. Leading a team of 3, I developed a marketing plan.
• Led integration of sales and marketing teams from CORPAK MedSystems post-acquisition, orchestrating a week-long meeting to cross-train 50+ employees on products, unify team culture, and position portfolio for.
• Grew sales at least 20% for capital equipment offered by CORPAK by introducing Challenger Sales methods, creating new messaging, and transitioning clients from product loans to sales.
• Captured over $350K in margin gains by revamping pricing agreements with alternative site of care vendors across the entire core medical device product platform while retaining 100% of the contracts.

Alpharetta, Georgia, US

• I was initially promoted to the digestive health team at Kimberly-Clark before its divestiture of Halyard Health in 2014. I oversaw strategic planning, market insights, demand planning, P&L, contract negotiations, and.
• Exceeded sales targets by 42% after designing and executing go-to-market strategy and product launch for redesigned MIC* PEG feeding tubes, reaching over $1M in new product sales in its' first year.
• Earned Product Marketer of the Year award for successful new product launch during 2013.

• I led strategic business planning for the Respiratory Health platform, owning all P&L responsibility and product lifecycle management. My strategy was informed by voice of customer data and market insights. Highlights.
• Directed regional launch of new endotracheal tube product, performing all upstream and downstream marketing functions to exceed first year sales objectives.
• Overdelivered on platform revenue results for 2 consecutive years by leading implementation of creative programs in the alternate site of care marketplace.

Raritan, NJ, US

• I oversaw professional education programs and led team of 2 field-based managers for Biosurgery for 1 year before adding oversight of all supporting technology, including e-learning platforms, content management, and.
• Pioneered best-in-class training modality for clinician education by designing and producing a 3-part Advanced Biosurgery Workshop with speakers, telesurgery, and a practical training experience.
• Launched web-based platform that supported online learning for the Biosurgery product portfolio, curating all digital content and developing education continuums to meet needs of clinician customers.
• Hosted event for 12 clinicians in Australia to demonstrate the use of hemostatic agents for patient blood management within multiple surgical specialties.

Raritan, NJ, US

I was promoted to lead 8 Biosurgery clinical sales representatives who achieved over $1M in divisional growth over baseline, earning recognition as top sales leader out of 10 divisions. One of my proudest moments was hiring, coaching, and developing the Biosurgery “Rookie Sales Representative of the Year.”

Raritan, NJ, US

With this brief promotion, I designed and launched a contemporary home study program for new hire sales training. I also contributed to key strategies and tactics for the MONOCRYL* Plus Antibacterial Suture launch.

Raritan, NJ, US

In my sales career, I won top “Mesh Device” and “Flat Mesh” sales representative in the U.S. Southern Region in 2005 while leading territory development in Florida, Alabama, and southern Georgia. I also earned the Objective Buster Award and Glamour Prize in 2003 while leading wound closure sales and hospital account management in the southwest Florida.

Mba, Business Administration And Management, General

Bs, Human Factors Engineering